Fujian Style Clothing Actively Integrates With International Fashion Elements

The introduction of international designers, active integration with international elements, going abroad to seek experience, and the establishment of research and development centers in foreign countries... For decades, Minpai clothing has been able to maintain its vigorous development and become an important genre in China's clothing industry, largely because there is a basic force behind fashion and research and development promote 。

Original design will drive the traditional industry to break through the fashion industry. The picture shows the designer displaying new products

For garment enterprises, to meet the fashion needs to constantly pursue the trend, and the pace of innovation will never stop. In the Fujian style clothing industry, many "experts" have already opened their eyes to the world, listened to the rhythm of fashion, and pursued the pace of international fashion.

The introduction of international designers, active integration with international elements, going abroad to collect experience, and the establishment of research and development centers in foreign countries... For decades, Minpai clothing has been able to maintain its vigorous development and become an important genre in China's clothing industry, largely because there is a basic force behind fashion and research and development.

　　 Fujian School Observation Group in Milan

The Renaissance and opera crowned Italy, making it a worthy state of art and music. Similarly, Italy has an unquestionable leading position in design.

In late September, the Milan International Fashion Week season, which was focused by fashion media from all over the world, was fully reviewed by both old and new fashion players. At this fashion feast in Milan, the operators of Quanzhou clothing brands from Jinjiang, Shishi and other places also went to the exhibition to start their "Milan time", catch up with the pace of international fashion masters, and travel to Florence, Milan, Budapest, Barcelona and other cities. It has inestimable significance for designers, enterprises and the whole clothing industry in Quanzhou.

"Time always carves people well. Laura Biagiotti He has been engaged in the same thing knitting for 45 years. Careful and clean. " Following the details of Milan Fashion Week recorded by Liu Yiqun, the founder of Langdao clothing brand, on Weibo, it is easy to see that for Liu Yiqun, Milan is so far away, but so near, because creativity and art have no borders.

In Milan, revolutionary new design concepts are constantly emerging. Through close cooperation and interaction between designers and companies, Milan has gradually achieved the wonderful phenomenon of "concept becomes product". For Milan, people in the fashion industry have endless feelings. This is not the first time for Liu Yiqun to come to Milan. Every year, he will not miss this precious learning opportunity.

This year, Liu Yiqun and 13 top domestic designers came to Milan Polytechnic University to study clothing courses. "We will have a 50 day study in Milan, go deep into the world-class enterprises, learn about the advanced production of fabrics and accessories in Milan and even the whole Europe, and participate in the whole fashion week to feel the masterpieces of top designers." In his view, the study will never stop, and more "going out" is to better "introduce".

Milan Fashion Week is a top event for the release of men's clothing, attracting the attention of the world. Here, Ji Wenbo, the winner of the "Golden Tripod Award", sees the advantages, and also deeply understands the local brands and the brands that really show in the fashion week. "Our innovative thinking on design will be more active, while international brands are more conservative and continue to be classic. The disadvantage is that we are not as rigorous and meticulous as others in terms of technology and pattern. This is something we must admit and deserve to learn and improve."

　　 Actively integrate with international elements

Fashion exhibitions in London, Milan, Paris and other places have been popular for many years and have already become fashion indicators. At the Fashion Week, more and more Chinese faces appear, including models, stars and Chinese fashion brands.

One way to actively integrate international elements is to introduce international designers, even international management teams. In recent years, Fujian clothing enterprises have joined hands with internationally renowned designers to play the prelude to internationalization. Many insiders said in the interview, "The enterprise hired internationally renowned designers to join in and cooperate with international design teams in France, Italy, Spain and other countries. In fact, it is hoped that it can help the enterprise in product research and development, and at the same time, it can add international fashion elements to make the products closer to international trends."

Recently, Seven Wolves joined hands with Milan Fashion Creative Association MFIA to visit REDA, the largest top fabric manufacturer in Italy. Septwolves believes that brands not only provide rich products, but also provide a culture, spirit and taste. Therefore, the selection of fabrics and suppliers in the production process is an important link that cannot be ignored.

Learning from Europe is one of the effective ways to follow up and learn international fashion skills. As one of the representatives of Fujian style clothing, Lilang has invited senior designers at home and abroad to invest hundreds of millions of yuan every year to develop and design clothing styles, hoping to obtain higher added value through original design; Jiumuwang, who has been the "King of Trousers" in China for many years, aims to cooperate with Europe and negotiate for high-end clothing brands in Italy and Germany; Tebu has introduced the chief designer from South Korea to more boldly match the colors and styles of its fashionable sports products.

Children's wear also showed some performance. The cooperation between Green Group and the famous Spanish clothing design company KidsGallery will be carried out for the fifth year this year. According to the agreement, by employing a senior designer of Spanish brand children's wear as the design director of his company, Green Group will transfer the design workshop to Europe, adopt the latest and most fashionable design style and design concept in Europe and America, and combine Chinese elements with world fashion elements. After multiple inspections and precise positioning of the future trend of children's wear, this year Green Group again introduced international forces and officially signed a cooperation agreement with the Korean design team.

Cooperate with professional management organizations and use their powerful international network resources and professional experience to serve themselves, so as to make the brand planning of enterprises more rational and comprehensive, broaden the international vision of enterprises, and thus enhance the brand image. "It is very appropriate for these enterprises to build their own brands with the help of European design talents," said Chen Guoqiang, executive vice director of the Institute of Industrial Economics of China National Garment Association, in an interview with the media.

In addition to directly signing with Korean designers, sending research and development teams directly to Korea to collect experience is another effective way to follow up Korean fashion. Su Wanle, Deputy General Manager of Quanzhou Jamie Bear Children's Wear, said, "The company will send its design and research team to Japan and South Korea six or seven times every year to learn about the latest clothing in spring, summer, autumn and winter.

　 International fashion DNA integration products

Original design may be a new growth point of the industry in the future. The exchange of design ideas is becoming a hot topic and attracting the attention of enterprises.

"One piece clothing Its cost is actually very low, but to make money and sell at the same high price as international brands, we must rely on original design. " Wang Liangxing, president of Lelang, said.

Unlike European, Japanese and Korean designer self created brand development companies, Quanzhou's footwear and clothing enterprises are mostly industrial brands. Entrepreneurs set up companies and then hire designers to create. This year, Lilang Lilanz has made a major adjustment and change in its footwear development ideas. The newly hired foreign designer DANA from the International Department has divided footwear products into three series: "business", "classic" and "leisure". In addition, the creative director LUCIO team of the high-end boutique design series of LILANZ has created a recognizable icon of LILANZ through the transformation and application of various design elements. "Combine the fashion trends of the world, create 100% Fujian made, and continue the Lilang gene of the combination of classic men's clothing and modern simplicity", LUCIO advocated at the conference.

take international The integration of fashion DNA into products has become the consensus of many enterprises. Highway 66, which is called "Mother Road" by Americans, is widely known in western countries for its symbolic spirit of "freedom and dream". This year, Quanzhou garment enterprises such as Tianluntian have successively introduced the theme of "Highway 66", which not only integrates American style elements into their products, but also promotes a humanistic spirit of free release of passion and bold pursuit of dreams through this theme.

Last year, the delegation composed of Park Zongzhe, Yin Zongkui, Jin Nanrun and other well-known Korean cutting-edge designers communicated with many Quanzhou apparel enterprises, such as Qipai, Seppelang, Lilang, Tianluntian, and the event brought a Korean version of "Little Fresh" to Quanzhou footwear and clothing enterprises.

On the clothing industry chain of Quanzhou, there are many professional clothing product research and development institutions, such as Langdao Fashion Research and Development Institute, Auchan Clothing, Rome Renza, Shifeng International, etc., which not only makes SMEs on the fashion chain, accelerates the integration of Shishi clothing industry chain resources, but also improves the convergence of professional talents, and injects strong power into Quanzhou, the birthplace of leisure fashion.

During the maritime expo held in Shishi in April this year, Shin Jang Kyoung, the visiting vice president of the Korean Association of Designers, told reporters that "in South Korea, we have heard about Quanzhou brands such as Kabin, Wolf Road, Attenborough, and after witnessing with our own eyes, we have an impulse to wear Quanzhou men's clothes."

"To build an international brand, the design style must conform to the international fashion trend." In order to better grasp the international fashion, the research and development center of Quanzhou shoe enterprises began to try to "go out", making the shape, size and color more close to the international fashion trend.

In order to design products more suitable for the local market, PEAK, which has been deeply involved in the NBA market, has absorbed many top European and American designers after setting up a research and development center in Los Angeles; Almost at the same time, the 361 ° (Asian) design and research center in Guangzhou was launched, and Delphi's design center in Beijing was also officially established. The special step also accelerated the expansion of the Guangzhou research and development center; Wu Rongguang, president of Hon Sing Erke, personally hunted designers at some international exchange activities, and introduced some famous designers from Japan and Hong Kong.

　 Notes: Originality is the "new engine" of fashion

In Europe, a designer usually sets up a brand, and the designer led development model is popular in Europe, South Korea and Japan. However, in China, the construction of enterprise hardware is more preferred, which not only has the advantage of Chinese labor force, but also has the fact that most enterprises are OEM, as well as the fact that they have less investment in soft power.

On September 12, the final of the China Trousers Design Competition jointly organized by Jiu Muwang and the China Fashion Designers Association was held in Quanzhou, aiming to cultivate a deep understanding of design, technology, craft, fabrics and accessories