China Apparel Was Established Henry Cotton 'S Joint Venture Company

Mestre, October 8, 2014, Henry Cotton "s" and China apparel Holdings Limited (Chinese apparel, HK Stock Code: 01146.HK) announced the establishment of a Hongkong based joint venture to develop the Italy brand in Greater China (mainland China, Hongkong, Macao and Taiwan).

Chinese apparel bought a stake in Henry Cotton 's Greater China Company Limited (HCGC) 50% of a Hongkong group under the Emerisque group.

Emerisque is an investment company specializing in the global fashion and consumer goods industry.

The newly established joint venture will benefit from the local operation experience, retail network and the relationship network with the mainstream shopping malls and shopping centers of China in the promotion and development of Henry Cotton 's products.

The new company plans to launch Henry Cotton 's first quarter products in China in autumn and winter in 2015, and plans to open more than 200 retail outlets by the end of 2020.

Henry Cotton 's is a well known brand in Asia. Its business in Japan and Korea began in 1995 and has opened more than 100 retail outlets locally.

Enrico Acciai

On behalf of Emerisque group, "we see Henry Cotton" has great potential in China. We feel very honored to cooperate with the recognized leaders and experts in China's most vigorous and fast-growing Chinese men's casual wear market to launch the brand.

They also shared with us their passion for the brand.

Lu Jiaxing, chairman of the board of directors of Chinese apparel, said: "the paction and cooperation can integrate the western international operation concept and the existing business and operation strategy of Chinese clothing, so as to build the Henry Cotton 's brand into the leading brand in China's high-end casual menswear market.

About Henry Cotton 's

Cotton 's is a luxury leisure brand in Italy inspired by legendary British golfer Henry Cotton' s.

It sells its products through more than 1000 brand retail outlets, boutique stores and stores in more than 30 countries across the world.

Its spirit of advocating nature and returning to its essence appeals to the unique temperament of brand introverted and elegant.

It attaches importance to tailoring and details of clothing, and injects new colors and patterns into traditional clothing to form its low-key and elegant brand style.

Its brand logo, which consists of the serial actions of flying fishing, presents the brand's pursuit of innovation, striving to break through, and attaching importance to the traditional brand personality and value.

Henry Cotton 's - British fashion, Italy quality.

China Fashion Holdings Limited is a retail business focused on high-end high-end men's casual wear. It was listed on the Hongkong stock exchange in December 2011.

The company also operates Barbour, Jeep, LINCS, London Fog, Manhattan, Maxim 's and MCS and other international famous brands.

As of June 30, 2014, it had about 1300 self operated retail outlets operated by third party retailers in China.