Russian People Prefer Chinese Clothing.

Here world Clothing shoes and hats The Xiaobian of the network introduces the decline of Russian people's consumption and favours Chinese clothing of high quality and low price.

Recently, the central exhibition center in Moscow, Russia, ushered in the opening ceremony of the "2015 Russian Spring International Clothing Exhibition". It is understood that nearly 20 companies from China's Dong Shang dress and Costa costumes are favored by Russian purchasers. In addition, the fashion show attracted nearly 1000 exhibitors from 35 countries and exhibited more than 1400 clothing brands.

In an interview with the Russian buyer, ababiev, who has many years of cooperation with Dong Shang costumes, he said: "the clothing store originally sold many brands from Europe and Asia, but now it will mainly focus on marketing products of Dong Shang clothing, because China's products are of high quality and cost-effective, which cater to the needs of Russian consumers."

Zhou Zhihai, vice president of Dong Shang clothing, said: "Chinese brands have begun to focus on product development and independent design in recent years, and often send designers to Europe to get the latest design concepts. At the same time, aiming at the Russians' body size and tailor-made Russian consumers' demand, they attacked the Russian basic type consumer market and won the recognition of the vast majority of the middle and low end consumers.

The other is in China. brand The Russian girl in the fitting test also said, "the cotton clothes in the Russian market are more heavy and dark. The spring cotton clothing that the Chinese brand displays is light and warm, and the color is very lively. The Chinese brand is fashionable and material quality, not exported to Europe and the United States high-end brand, the price is close to the people, the Russian ordinary people can afford to spend, and I am going to buy more products."

Extended reading

According to reports, the recent Russian economy has seen a downturn in recent years, and people's willingness and ability to consume have declined. However, China's clothing brands are putting pressure on them to increase investment in the Russian market and strive to seize the important opportunities for Chinese brands to seize the Russian market. In 2013, trade between China and Russia amounted to US $89 billion 210 million, and China became Russia's largest trading partner for 4 consecutive years. In Sino Russian bilateral trade, clothing Spin Products occupy an important position. There is a market analysis estimated that by the end of 2015, the total retail sales of Russian clothing market can reach two trillion roubles (1 roubles or 0.17 yuan). Chinese enterprises participating in the exhibition said that in order to get more stable in the Russian market, enterprises still need to accelerate the transformation of their business models and expand their own brand development.