Analysis Of Matters Needing Attention In Managing Brand Women'S Clothing Stores

At present, more and more people have sprouted the year of clothing business. Among them, the fashion of women's wear is extremely hot.

For ordinary operators, many people do not know much about the clothing industry, and little is known about the details of the franchise.

Therefore, cases of being deceived or failed can be found everywhere.

If you want to do a job, you must first understand this line.

Now let's talk about brand.

Some points for attention:

Part one:

1, is the product style suitable for the local market? What is the competition status of local products?

2, what is the competitive advantage of the product price in the business district you choose?

3. What is the integrity and continuity of the product? Look at the previous and last season's products.

4, clear positioning?

5, is there a big gap between product quality and price?

6, choose more styles.

Do some research.

1. What is the credit rating?

2. What is the shipping capacity of the production base?

3, how is business strength?

4. What is the current status of store management and sales policies, especially those close to your city?

5, what is the profit space and the importance attached by manufacturers to price protection?

6, service support is more or only a little bit, for novices, the chance of success is quite different.

Education and training are essential management procedures for modern businesses. Only in this way can the quality of employees be improved. There is really no way to at least clearly understand how to improve performance and service customers.

Three, shop part:

1, location: to grasp the "passenger flow" is the principle of "money flow". The location of women's clothing stores is very important, which can almost determine the survival state of the storefront.

Generally speaking, when shopping, women choose clothing centers and commercial streets which are concentrated in clothing stores, because there are more clothes to choose from.

This is also determined by women's shopping psychology.

Therefore, we should consider choosing the former.

In fact, the high rent of a good shop site is not formed in two days, nor is it arbitrary. It is a contract between the landlord and the tenant in the contest of long-term profit sharing. The rent is so high that no rent can be made for the tenant.

It can be seen that although a good shop site is small and earthy, the money earned under normal circumstances will always exceed the rent, and it will be profitable.

2, imports should be broadened, and shops can be better publicize. In fact, the most important thing for women's clothing is to shop at stores.

We need to consider whether customers can browse goods freely and comfortably when they enter the store. The distance between main lines should be above 1.2M.

3, rent and tenancy: high rents really increase business costs, and increase business pressure and risk. We must have a good calculation of investment projects and see that space can not do business in gold and flourishing shops.

If there is no diamond, do not live in China.

If there is a shortage of initial funds and there are good shops in other areas, so long as they can operate properly, they will also be profitable.

4, passenger flow statistics and business forecasts, competition in the same industry: the main business performance, the price level of goods.

Inspecting the business performance of similar stores in the same area, we can preliminarily calculate the profit situation that may be generated from the store, and examine their commodity price level in order to determine their future commodity prices accordingly.

These are all very necessary.

5, design and effect must be well done, not to save 5000 instead of doing well, store for clothing, not only the place of sale, but also a personality display.

The design style, props, lighting and so on of the store show the quality of clothing, improve the added value of clothing, and bring pleasant feelings to employees and customers.

Exterior lighting and window are also the focus of attention of various brand stores in recent years. Fitting room: the place that has to be mentioned, the fitting room can decide whether the clothing can be sold out, so we must pay attention to the details and suggest that we should pay attention to the privacy question; put a pair of high-heeled shoes that can be conveniently worn out to shine on the mirrors and combs of the head; hanging clothes hooks and stools is something that we talked about very early.