The Key To The Development Of Garment Enterprises Is The "Four Heads".

In the first half of 2014, the soft landing of macro-economic operation, the slow recovery of textile industry and the recovery of weakness in the short term affected the production and sales volume of textile and garment industry. Although it declined compared with the previous year, it has recovered somewhat compared with the first quarter, and the domestic consumer confidence index has risen and consumer sentiment has stabilized.

And in the third quarter, the textile industry encountered the coldest "cold winter" in history.

Insiders

The textile and garment industry is still going to the bottom. Its external factors lie in the slow recovery and rising cost of external demand, and the domestic demand being impacted by foreign brands and electric providers. The internal factor lies in the hidden worries of extensive expansion in the early years, and it takes time for successful pformation.

Rising cost

The problem of recruitment is difficult. At present, these enterprises have to raise wages in order to recruit workers, which makes the labor cost of textile enterprises greatly increased, and the changes in exchange rate and raw materials have greatly increased the cost of enterprises.

Export restriction

China's textile and garment export enterprises usually strictly check product quality, but not enough attention is paid to product safety and environmental protection.

Especially since the outbreak of the subprime mortgage crisis, the demand for the US market has declined, and the EU's support for our textile and clothing exports has become increasingly prominent. Now, the European attention to the detection of textile eco-environmental protection also has an unnegligible impact on the export of China's textile industry.

Foreign brand impact

Domestic sports brands are sluggish, and foreign shoe and garment brands seize the opportunity to seize the Chinese market, making more inventory, which may lead enterprises to be unable to engage in the production and development of more new products. Without new products attracting consumers, sales will decline, and enterprises will be pushed into a vicious circle by inventory pressure, and the raw material and textile industry will go into a downturn.

Many textile companies do not realize that the Internet will bring about tremendous changes in traditional industries. The traditional mode of operation has been unable to make the garment and textile industry get warmer.

The textile industry will have to undergo a huge pformation of the terminal if it wants to pick up.

Now, e-commerce is also good, online retail is also more and more large, the number of last year has not come out, but it is possible to calculate clothing, clothing and home textiles, online retail will be close to even more than 500 billion yuan.

Last year, the total retail sales of consumer goods in the whole society amounted to 23 trillion and 400 billion yuan, and about 11% of these 23 trillion and 400 billion yuan were textiles and household textiles.

That is to say, 2 trillion and 500 billion to 2 trillion and 600 billion yuan is textiles and clothing.

If online sales exceed 500 billion yuan, that is to say, the current terminal 20% is sold on the Internet.

Therefore, this piece will also cause a significant change in the sales way of some garment enterprises.

Therefore, last year, some clothing enterprises, such as sportswear, clothing for young people, etc., may be closed a little faster and more, because this part of the pfer to online sales should be some popular products.

Four key points for the development of textile industry in 2014

First, there will be changes in our raw materials.

We all have cotton policy.

After the new cotton season comes up this year, the state will give targeted subsidies to Xinjiang.

So, after hearing this news, many people think that our cotton will drop this year and will be closer to the price of the international market.

But I think the trend of cotton prices this year may be more difficult to predict than in the past two years.

Before September, it was still executing the state reserve price, which was 20400 yuan per ton. Now the acquisition is almost the same. More than 80% are now in the Treasury. The Treasury now has about 13000000 tons of cotton, which is equivalent to two years of production in the Treasury.

The price of 18000 yuan per ton will be set for the state, and this price will still be implemented in the first half of this year and even before September.

Cotton prices will not drop at least for a while.

After the launch of the new cotton market this year, although the country no longer stores, the about 13000000 tons of cotton in the Treasury must take several years to digest it.

How to digest it? Now the state means only one import quota, so the digestion of national cotton reserves will inevitably be linked to import quotas.

How to hook up? What way to hook up? What price link should be used? This is a variable this year.

Therefore, I don't think we should hold much hope in the cotton market price.

There will be changes, but how can it be difficult to say.

Second, chemical fiber

The problems accumulated over the past few years in the adjustment of chemical fiber industrial structure have been emerging continuously for the past two years.

It is reasonable to say that, like cotton prices were so high last year, the price of chemical fiber should also be lifted up, because less cotton is used, and chemical fibre will be used in large quantities.

But in fact, the price of chemical fiber is still going down.

It looks as if the price of chemical fibre will not be raised this year. The adjustment of this industrial structure will be swallowed up this year, no matter how bitter or what fruit it is.

Third, look at exports

In July, China's textile and clothing exports reached a new high level, with an increase over the two quarter, driving the cumulative export growth of 1~7 to 5.1% in every month. In 1-7 months, the total volume of textile and apparel trade increased by 178 billion 250 million US dollars, an increase of 4.8%, of which 162 billion 850 million US dollars were exported, and 15 billion 400 million US dollars were imported, representing an increase of 1.5%, with a cumulative surplus of 147 billion 450 million US dollars, an increase of 5.5%.

Presumably this year's exports are good, but in September the turnover has entered a cold winter. The textile industry has to keep pace with the times, know the current textile dynamics in the world, and make better strategies to make the textile industry develop again.

Fourth, domestic demand market

The domestic demand market has dropped to around 11% last year, far below our expectations.

The amount of retail sales of consumer goods mentioned just now amounted to 20 trillion yuan for the urban population, while the rural population only consumed more than 3 billion yuan, while the rural population accounted for more than 40% of our current population, nearly half of the total population of.

The consumption ratio of rural population and urban population is only 1: 7.

Therefore, I believe that for our consumer goods such as clothing and home textiles, we will not be able to increase domestic consumption if we do not raise the level of consumption in the countryside.

Therefore, with the process of urbanization emphasized by the Central Committee, and with the improvement of people's living standards, I hope that the consumption of our rural population can bring our domestic demand to a higher level, hoping that this will be able to stimulate the entire domestic demand market in 2014.