The Three Suggestion Is To Solve The Unsalable Products Of Clothing Stores.

If we pay close attention to it, we will find that most of the salable products in the shop are goods of moderate quality and style.

Some products with good fabrics and innovative designs are not necessarily good sellers.

There are many reasons, so how should we guide the salesmen to view the products correctly?

1, the reason why goods are sold well, besides the design or characteristics of the products, the key lies in the confidence and professional level of the buyers.

Every garment has its own customers, and every garment is colourful.

Therefore, to a certain extent, the salable goods are suitable for most customers to wear, and are easier to match.

The flat sales and unsalable products are due to our own lack of confidence and professional level, not helping them find suitable matching, and failing to find suitable customers to wear.

2, "no clothes that can't be sold, only people who can't sell clothes"!

To achieve the real product purchase, the key is to solve the problem of customer's mental space, to understand our products better, to make detailed analysis of the selling points, performance, why the products are unsalable, how to match, how to sell, and how to get the approval of customers.

Only after we recognize the product, can customers know this product that suits itself.

The understanding of the product lies in learning, learning and relearning, insisting and persisting in persistence.

3, no bad style, only bad match.

Do more research on these styles, match the flat pin products, try to make the best selling products drive flat products, that is, choose products that can be serialized or matched with the best selling products.

Ping pin products will also become popular.

4, unsalable sales is not absolute, sometimes only partial.

Even in the same area, there may be two completely opposite situations in different shops.

It's not that our customers are different. Maybe it's just because other store employees spend more time than we do, and a little more stuff. Our shop's slow-moving products become popular at the other stores.

5, some fashionable clothing sales are not smooth, an important factor is that customers and needs are not like clothes that can be quickly updated, immediately accepted.

Customers have the habit of thinking, or even wearing habits. At the same time, they worry that buying these new clothes will bring uncertainty and harm to their image, so it is hard to accept.

This requires our shopping guide to guide customers. The fashion of brand clothing is not to catch up with the trend. The most important thing is to taste. In the design, we advocate paying attention to details, deciding fashion and introverted texture, making customers wear fashionable, neat, harmonious, and then relaxed and happy.

As the saying goes, "buying clothes is beautiful, selling clothes to sell is the image."

If a garment is not well displayed, it will make a promising garment shrink in a corner, which will have a great impact on sales.

A product that has been stagnant is likely to become a star product if it is displayed in place.

How should we display the flat and unsalable goods under the guidance of the brand's display?

1, increase the contact opportunities between products and customers.

Whether it is to find a new display location or to expand the original display area, especially the location of the left shelves of the multi stream passageway, because people have the habit of looking left and right.

The more opportunities for products to contact with customers, the greater the chance of sales.

2, if this is the basic item, there is no special selling point for the product.

3, the product has a selling point of unsalable, it can give it a good display location key points out.

In addition to product mix, it can also be applied to display and decoration techniques, so that clothing and clothing, clothing and accessories together to create a guide to consumer vision and promote consumption.

The vitality of the product is two times.

To accept the test of the market and the customer's fastidious!

Motivation plays an important role in sales. Praise, praise, spiritual support and encouragement are indispensable catalysts for stimulating subordinates' fighting spirit. Spiritual encouragement and material incentive factors give play to both important means to stimulate people's motivation and arouse their enthusiasm.

How to treat slow-moving products three suggestions to solve unsalable products

1, understand the sales situation of these products in other areas. If there is a good sale in the area, we should take the initiative to understand its selling reasons and strengthen the training of shop staff.

If others can do it, after hard work, we can do the same.

2, increase the assessment of FABI and collocation of flat and unsalable products, and promote the mastery of goods.

3, sales competition, select some flat, unsalable products, give the shop staff reasonable sales tasks, weekly sales meeting to a certain number of employees to the "Contribution Award" and invite the award-winning staff to share sales experience.