Wechat: Clothing Marketing Is Willing To "Trust" You.

The reporter interviewed a number of WeChat clothing store operators who came into contact with them, most of whom were college students.

"Earning some pocket money after school is a fashionable method nowadays, so long as there are hundreds of people in WeChat's circle of friends, it will not be too difficult to do business with acquaintances."

Xiao Lin, a teacher student at WeChat clothing store, said.

She also said that the source of the goods was generally found on the wholesale website similar to the Alibaba, and the older sister of the school introduced a relatively reliable factory shop, and did not spend a long time and energy, took out a mobile phone in his spare time, and sent a beauty map of its own products on WeChat's circle of friends and related social networking sites. It was best to receive three or four singlets in a day.

"Most of the clothes sold by WeChat are girls, not only for making money, but also for convenience and fun."

Other WeChat shopkeepers interviewed said.

WeChat manages clothing stores conveniently and quickly, and does not need to pay any fees. As long as there are micro signals and friends, it can attract business through the influence of public relations and word of mouth.

For WeChat marketing, Tencent officials have also demonstrated their attitude.

In last year's Tencent event "WeChat pulse" special event, WeChat team first received an exclusive media interview, WeChat product director Zeng Ming said: "how best to meet users' needs is the core value of WeChat public platform.

This requires the operators of WeChat public number to be truly excellent and fully respect and understand users.

With the so-called technology changing life, WeChat's multi-functional platform has inspired new ideas in the clothing industry marketing and even the whole marketing field, and diversified marketing methods can be described as more and more enchanting eyes.

It is undeniable that micro marketing will penetrate into the garment industry's bone marrow and open up a new world.

How to use the quality platform to create a marketing channel for the garment industry? Many brand clothing enterprises have already had a lot of brains in the early stage of the WeChat public platform.

How hot is it in the clothing industry? In July 31st, the reporter visited nearly 15 clothing stores in Beijing Xidan business district and the Wangfujing business district to investigate the famous clothing brands in the store to publicize the details of their respective WeChat public platforms, including: H&M, ZARA, izzue, GAP, MAX&Co., GUESS, ochirly, DAZZLE, snidel and other fashion brands.

Reporters found that many stores have different forms of WeChat two-dimensional code, such as the location of the cash desk, the location of the merchandise booth, the fitting room door location, the lower corner of the packaging pocket and the front side of the commodity tag.

Reporters in the snidel Store Sales Department learned that the store started three years ago WeChat two-dimensional code, to promote products in all directions, and promote communication with customers.

In the past two years, after the WeChat fire in China, all clothing brands have also been put into the WeChat marketing force. Among the other stores visited by reporters, WeChat's QR code is mostly from the beginning of 2013.

WeChat's entry into the store indicates that the brand clothing has extended its vision to WeChat marketing, trying to promote sales under the clothing line under the "easy to reach" way of promotion.

According to the person in charge of GAP clothing store, the store started the activity of "tens of millions of red envelopes and big packages" on the WeChat public platform before the arrival of the seventh night of the Seventh Festival.

The store not only displays posters and public code in the prominent position, but also recommends on its own WeChat platform activities in the process of customer purchase.

"Many customers are willing to take part in activities that are rewarding, such as the red envelopes on July seventh evening.

Xidan Joy City GAP store official told reporters.

There are also clothing brand stores such as GUESS and DAZZLE. Although it is shown or recommended to scan the WeChat code, it has not yet been launched through online activities under the WeChat public number, so that the following marketing activities are still waiting for more than regular updating of information and the release of new fashions.

I have to admit that WeChat has been able to start an upsurge in the clothing industry because it has increased the visibility of the brand in the public life as much as possible.

Statistics show that the popular clothing brands such as ONLY, VERO MODA, H&M and so on have hung the prominent official WeChat two-dimensional code in the store, so that consumers can participate in the activities of paying attention to prizes.

It can be seen that clothing brand is also promoting its own WeChat public number.

According to the survey, the operation rights of WeChat brand in brand stores are basically in the headquarters of various brands, and WeChat stores two dimensional yards in a unified place.

Although we can not know how many people are concerned about the brand names, we can be sure that the concept of micro marketing has already come to the forefront with WeChat's development.

As to how much WeChat marketing can contribute to clothing management, we should wait and see.