Fast Fashion Brands Raise Prices, Warning Workers Will Raise Wages.

Events raise workers' wages, fast fashion prices, "early warning"

Recently, the H&M parent company issued a statement on its official website that the group has been working hard for many years to improve the wages of Kampuchea textile industry workers.

Other retailers mentioned in the statement include 7 ZARA, C&A, PRIMARK and so on.

In their open letter to the Kampuchea authorities, their negotiating alliances said they hoped to increase productivity, productivity and skills of workers while raising wages.

Due to the embarrassment of life, the workers in Kampuchea garment factory asked for the minimum wage to rise from the current 100 US dollars / month to 177 US dollars / month.

The fast fashion Alliance said that the increase in workers' wages would be reflected in the FOB price of the purchased products.

This means that the prices of these brands will go up.

At the end of 2013 and April 2014, H&M's parent company had publicly announced two times that it would raise wages for textile workers in Bangladesh and Kampuchea.

At the same time, the group also warned that the increase in wages might raise the price of workers.

In response, Mr. Su, a marketing person, said that at present, it is only a stage for enterprises to clarify their positions. After determining the new wage standards and formally implementing them, consumers will see the cost pfer of terminal products, that is, the increase in prices.

But the increase may not be too big. "Because of the limited increase in the cost of manpower, it will not cost the fast fashion the price advantage."

In fact, price is the main advantage.

The brand has heard many price rises this year.

In June this year, the chain brand UNIQLO said it would raise its price in Japan by about 5%, which is the first time that fast fashion brands have been involved in the overall price increase of new products.

However, the price increase has not yet spread to the Chinese market.

In January, there was news that H&M had introduced a third world country.

The document on the treatment of factory employees indicates that wages will be provided to the workers in the relevant areas on the basis of basic living standards.

After the publication of this document, H&M has warned or brought about a rise in product prices.

Extension: price is the edge of fast fashion development.

From veteran ZARA, H&M, UNIQLO to GAP, C&A, F21...

Fast fashion brands use many tentacles, such as low prices, many patterns, new styles, large discounts and so on, and firmly grasp the hearts of young consumers in a short time.

However, these fast fashion brands also frequently boarded the "black list" because of quality problems.

In fact, quality problem is the inherent defect of fast fashion mode in gene. Based on the consideration of cost control, these fast fashion brands have excluded high quality and long service life as early as design stage. In order to pursue low-cost and frequent replacement of lower cost raw materials and foundries, it has become the norm.

However, compared with the quality, brand awareness and fashion design concept, fast fashion can attract a large number of fans' magic weapon or price in China.

Compared to just entering China, ZARA prices are getting higher and higher, while H&M has dropped slightly.

According to data released by H&M, in the second quarter of May 31st, sales of group tax free sales increased by 19.6% over the same period last year.

However, ZARA parent Inditex SA announced its first half profit in the first half of the year, showing a 2.4% decrease in the first half of the fiscal year. The net profit of the company increased by 1% from 2 to October last year.