The Nineteenth Milan UNICA Fabric Exhibition Decoding

With the recovery of European economy, the textile industry data of Italy in the first half of 2014 are growing gratifying. The nineteenth Italy textile fabrics Exhibition (Milan UNICA fabric exhibition) rich and diversified exhibition activities also clearly convey a bright vision: "Italy makes" a bright future.

In September 11th, the nineteenth Milan UNICA fabric exhibition, which lasted for 3 days, ended successfully.

410 enterprises participated in the exhibition, of which 74 came from other European countries and jointly exhibited 2015~2016 new products of autumn and winter noodles.

Since its founding, Milan UNICA has been promoting the value of Italy and Europe's textile and garment industry. It has maintained the Italy textile and garment industry's survival and development with high level of exhibition content and diversified international cooperation.

In this exhibition, four new things become the focus.

Italian style jeans

Following the Pitti Filati yarn exhibition, the UNICA fabric exhibition in Milan once again broke through the traditional exhibition mode, and jointly manufactured the "Italian cowboy style: Italy cowboy show Expo" with Pitti Imagine, which is of great significance both in terms of business strategy and media publicity.

In view of the special exhibition of Italy's water washing apparel industry, the exhibition has been completed in Italy from the design to the finished garments and accessories. It has not only created a platform for the enterprises to launch high-end products for the global market, but also demonstrated the excellent quality of Italy cowboy enterprises.

Fabric observation in Japan

Apart from exhibitors for European accessories, the Milan Exhibition Center also launched the "Japan observation" exhibition area.

The 29 companies selected by the Japan Fashion Week Organizing Committee are exhibiting in the 2 pavilion area adjacent to the UNICA exhibition area in Milan. They display a category of sportswear, which is complementary to Italy and European fabrics.

Milan UNICA chairman Silvio Albini believes that this will not change the Milan fabric exhibition's consistent market and business strategy.

Milan UNICA is still the top product exhibition in Europe, but at the same time it is also concerned about the innovation process of fabric technology worldwide.

"While increasing the value of" made in Italy ", we should also accept new ideas and create opportunities for win-win cooperation on a global scale.

Therefore, from the beginning of this exhibition, the Italy fabric exhibition, on display of high quality fabrics produced in Italy and Europe, also provides a platform for Japanese high quality fabrics. "

Cross boundary cooperation Designer

In addition to diversified product display, cross-border cooperation is also an important feature of UNICA in Milan.

In the past 5 Milan UNICA fabrics exhibition, On Stage show has been popular.

Massimo Mosiello, general manager of Milan UNICA, said: "after attracting 50 designers from all over the world, we think it is an important moment to review the growth of these designers.

With the support of the Australian wool Bureau, Italy VOGUE magazine and the founder of the 10 Corso Como Carla Sozzani, we launched the On Stage show retrospective.

The 8 designers, including Uma Wang and Zhang Shan, from China, stand out. Their works meet with the audience at the 10 Corso Como Gallery in Milan on the night of the opening of the exhibition in September 9th. The designers also come together to review every memorable time of the On Stage show.

Leather exhibition held in the same period

Another highlight is the Lineapelle leather exhibition, which has been on display for many years and returned to Milan many years later.

With the same ticket, buyers can freely visit two exhibitions to further expand the fashion influence of Milan and Italy manufacturing.

The "Italy made" is still the core spirit of this exhibition. The exciting news of the textile industry in the first half of 2014 brings a joyous atmosphere to this exhibition.

Compared with the previous session, the number of professional spectators from Asia increased significantly. Many of them were the design directors of Chinese clothing brands, and local industry representatives from the group. The brand and quality of Italy made brand are the main driving force for their coming across the ocean.

The Milan UNICA fabric exhibition will also be displayed on October 20~23 at the China international textile fabrics and accessories (Qiu Dong) fair. Albini has sent an invitation to buyers and media from all over the world. "Despite the recent decline in high-end gift sales in the Chinese market, some impact on Italy manufacturing" has been made, but from the economic perspective, the outlook for China's high-end surface accessories market is still optimistic.

The exhibitors to Shanghai Intertextile are the mainstream enterprises in Italy textile industry, representing the first-class standard of Italy textile accessories. We sincerely invite all of you to feel the charm of "Italy made".

High end interview Silvio Albini: inheriting the spirit of "made in Italy"

At the exhibition, Milan UNICA chairman Silvio Albini said that the industrial growth in the first half of this year benefited from the collaborative development mechanism within the Italy industry. This exhibition is also the best portrayal of this policy strategy.

With the joint development of Italy international economic development department, Italy Lombardia and Italy fashion industry organization, all the major enterprises representing the essence of "Italy manufacturing" come to Milan UNICA to demonstrate the results of strong alliance.

"We will work together to seek development. The most representative textile and garment manufacturing industry in Italy will have enough strength to catch up with the international market.

The new events of this exhibition are the fruits of the joint efforts of many parties. Milan is also a window city to show Italy's manufacturing, especially during the Expo year, which is a good opportunity to show the strength of the city.

Albini said.

Italy once was active in more than 50 thousand textile enterprises, mainly based on small and micro enterprises, and accumulated valuable resources of creative wealth over the years.

However, after 5 years of financial crisis, more than 10 thousand enterprises have already faded out of the market and the enterprises that can survive in the competition are the benchmark of Italy textile industry.

Albini so commented on these "Italy made" spirit successors, "from these successful enterprises, we can sum up valuable experience.

The first is innovation. In my 30 years of employment, I have never felt the urgency of product innovation, service innovation and business mode innovation as deeply as I am now.

The second is to expand the scale and have a certain scale to be able to invest in technological upgrading, product development, quality optimization, upgrading services, ensuring delivery and establishing credibility. "

"Third is the integration of vertical resources, starting from raw materials, until the last sales channels, and the integration and utilization of all links in the entire industrial chain can ensure the quality and traceability of products.

In terms of sales, enterprises should increase investment. Salesmen in the new era should not only understand foreign languages, but also communicate with customers. They also need to be good at analyzing the trend of changes in customer industrial structure.

At the same time, it also has the spirit of teamwork, working closely with the product developers, the market and the planning personnel, tracking the needs of the end customers, and no longer simply to maintain the role of customer relations. "

"Brand strategy is also crucial. We must take advantage of competition and let the attention of the end consumers not only stay on the price, but also increase the probability of the product being selected.

And sustainable development means that we should strike a balance between pursuing profits, paying attention to the environment and putting people first in three aspects, and forming a healthy development mechanism.

Modern enterprises should also pay attention to the bottom line of morality while creating beauty.

Consumers are no longer satisfied with passive consumption, they will ask to understand the situation of enterprises in the production process.

This is one of the real competitive advantages of "made in Italy".

Albini believes that the most important point is people-oriented.

Compared with the past, today's complex and competitive society needs more talents with all kinds of skills.

"Made in Italy" is not only a brand, but also a spirit of continuous progress.

In the readings era, Italy's weaving output increased by 7.6% in the first half of the year, and exports to the Far East were not satisfactory.

Although there are still many uncertainties in the global economic process, thanks to the gradual improvement of the internal coordination mechanism of the industry, Italy textile industry has gained an exciting report card throughout the first half of 2014.

Official statistics released by ISTAT

In the first half of 2014, the total output of Italy's weaving fabrics increased by 7.6% (not including knitted fabric production), which led to an increase of 4.8% in the entire textile industry.

From the second quarter of 2013, the growth momentum has shown that the growth rate has continued in the first two quarters of 2014, with the growth rate of 9% and 6.2% in 1~3 and 4~6 months respectively.

Export trade is also growing gratifying.

According to the data provided by SMI Economic Research Center, the total trade volume of weaving fabrics in Italy in 2014 1~4 amounted to 577 million euros, a little higher than that in the same period in 2013. In the first 4 months of 2014, the export of Italy's weaving fabrics increased by 4.2%. Meanwhile, imports also continued the growth momentum that began in 2013, an increase of 7.5%, and Italy's domestic demand showed signs of recovery.

From the product category, the export of knitted fabrics increased by two digits (14.8%).

Among them, wool combed wool increased 4.1%, crude wool increased by 3.2%, linen fabric exports increased by 6.1%, cotton fabric exports declined by 2.7%, and exports of pure silk fabrics slipped by 2.2%.

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In view of this, exports to the 28 countries of the EU increased by 8.2% in the first half of April, and 0.5% in exports to non EU countries. The number of non EU countries with the only increase in export volume was 14.9% in the US.

The Far East is unsatisfactory, with exports to mainland China reduced by 10.2%, Hongkong in China by 7%, and Turkey by 8.1%.

Italy's textile exports to the 28 countries of the EU account for 55.3% of its total exports, once again laying the status of the EU as the primary market of Italy's textile fabrics.

Within the European Union, Germany, one of Italy's most important export markets, has decreased by 0.6%, while the Third French market has also declined by 4 percentage points.

In terms of overseas sourcing fabrics, the data of the previous April show that China is still the largest supplier of fabric to Italy manufacturers, accounting for 26.3% of the total imports of Italy fabrics, an increase of 7.7%.

Turkey's second largest trading partner grew 12.8% in imports, third in Pakistan, and 16.8% in the European Union.

　　意大利時尚產業組織的經濟研究中心預計，2014年下半年意大利紡織業將延續增長勢頭。歐元走強削弱價格競爭力時出口尚能增長，隨著歐元匯率降低，相信意大利紡織行業出口前途光明。上半年令人振奮的數據，以及最近的歐元匯率走勢，都在支撐著這個良好愿景。