3 Days Before The National Day Holiday, Shopping Malls Are Popular.

Good weather brings good popularity. According to the sample monitoring results released by the city commercial information center today, the sales volume of 80 large and medium-sized commercial enterprises in Shanghai stock market reached 1 billion 620 million yuan on the first 3 days of the National Day golden week, an increase of 9.6% over the same period last year. Among them, sales were the best in October 1st, sales amounted to 630 million yuan, and the biggest year-on-year increase in October 2nd was 11.9%. 　　

Shen Cheng old brand stores still lead. National Day Market. On the 3 day before the golden week, the sales volume of Nanjing new world city only reached 110 million yuan, up 5.5% from the same period last year. In addition to the lowest 3.8 fold "190 yuan for 500 points" marketing continued to work, the new world city and new buy 200 yuan to participate in the "you pay me to pay" 5 million yuan bonus big release, 3 days before the birth of 1500 lucky. It is reported that in order to prevent the winners from winning the lottery, they not only roll the number of winning numbers on the live electronic screen, but also specially set up the mobile phone WeChat query function. Customers can check whether they have won the lottery by paying attention to the WeChat public number of the "new world City", which greatly increases the attractiveness of the physical department stores to the young consumers.

Next, the theme business circle holds together the marketing golden week to give the strength more. Like the Zhongshan Park business circle, around the wisdom of life and experience consumption, we launched the "2014 Zhongshan home appliance Festival", giving full play to the business district Suning, Gome and Yongle. Shanghai The three major household appliance chain has a "Golden Triangle" effect. Data from Suning Changning road super store show that since the National Day this year, the number of people is about 30% higher than that of the same period last year. In addition to nearly 10000 mainstream models 22% off and home furnishings package 5% off return tickets to attract customers, there are still many shoppers who come to shop to seek experience, including playing modern physical car, digital classroom learning photography, learning with professional people playing aerial photographer, and watching the top players playing the newly launched XBOXONE game machine.

In addition, Shanghai Shanghai Shopping Center three days before golden week Sale Year-on-year growth of 16.4%, more than 75% of the shopping malls to achieve varying degrees of growth. Among them, Bailian west suburb, Bailian east suburb, Zhongsheng mall, Zhengda Le Cheng and other community shopping mall sales increased by more than 15%. In particular, the newly opened suburban community shopping center is more eye-catching, like the Jiangqiao old street living complex just before the festival. 60 thousand square meters of business area has 10 thousand square meters in the dining area. During the National Day holiday, Starbucks, KFC, small Shaoxing and other more than 20 well-known restaurants brand stores, the peak period is difficult to find, and the restaurant boom has naturally led to commercial retail.