The Mass Market Is More Potential Than The Luxury Market In The Future.

In emerging countries, by 2025,

There will be more potential for development than the luxury market? This is the conclusion of a latest survey conducted by McKinsey Co using the Luxury Scope "city guide" tool.

Now the major brands are looking at emerging countries to increase sales, but the report points out that in the next ten years, the growth of luxury fashion is only 10%.

Emerging countries will account for 32% of the total market share in 2025.

This data is rather disappointing.

In fact, according to the US market, the number of tourists from Brazil and Asia shopping abroad is still large, so it is difficult to obtain credibility prediction.

On the contrary, the luxury cosmetics market will be relatively strong because the market share of emerging countries will double to 47%.

This growth has benefited from a strong push in the Asian market, which has been identified by major Brand Company as the focus of market growth.

Although these prospects are still inspiring,

The cards are rather disappointing, because they have been rushing to invest heavily in these countries.

Especially China and Brazil are regarded as a brand new luxury paradise.

What is even more disappointing is that this downturn is not related to all industries.

The performance of the mass market will stand out.

McKinsey's company expects the market share of emerging countries to exceed 55% in 2015.

There is no doubt that China will play the role of locomotive. Big cities such as Beijing, Shenzhen and Hongkong will play an important role.

Countries like Brazil and Russia are also unwilling to lag behind.

This is a great gospel for industry giants who have entered the Asian and South American markets, such as Zara and H&M.

However, McKinsey's company said that although the data of emerging countries in 2025 were not ideal, luxury brands still performed well in traditional mature markets.

In fact, none of the 20 most dynamic cities in the global luxury fashion industry in 2025 came to the top of the list, nor did any emerging country enter the top five.

Brand seems to need to continue to be careful.

Mature markets are also closely related to emerging market trends, otherwise business opportunities will be missed.