Shopping Center Exhibition Marketing Craze Craze, Shanzhai Panda Exhibition Flooded Beijing Shopping Mall

The "1600 Panda" exhibition, which has been popular all over the world, has not yet landed in the mainland market, but has encountered a turbulent mountain village trend.

Beijing Business Daily reporter survey found that in Zhuo Zhan Shopping Center (small map), green space colorful city, Fuli Plaza, Beijing Raffles (big picture) has appeared four identical panda exhibition.

These panda exhibitions are made up of over 100 pandas, promoting environmental protection.

The exhibition marketing boom is still on the rise.

Approaching "eleven", the theme exhibition in shopping malls will usher in another round of peak visits after summer vacation.

Beijing Business Daily reporter survey found that the panda theme exhibition is most sought after by shopping centers.

There are at least four shopping malls in Beijing, including Zhuo exhibition mall, colorful green city, Fuli Plaza and Beijing Raffles.

In the Baidu entry search, enter panda exhibition and get panda tours from all over the country in Guangzhou, Taiyuan, Hangzhou, Shenzhen, Ji'nan, Yangzhou and Shanghai.

Zhuo Zhan

Despite the tips of "no climbing props", children still climb in the panda sculpture room because of loose management, and parents rest on the pandas.

The theme of the panda exhibition was broken, and many of the panda sculptures were cracked.

But it is undeniable that panda exhibition is a good weapon to attract customers.

In the previous "1stPanda" theme public welfare environmental art exhibition, the first day of the exhibition exceeded 60 thousand passengers.

Through the Internet and word of mouth, the 1600 panda exhibition jointly launched by French artists Paulo Grangeon and the World Wide Fund for nature in 2008 has been well known in China. But the Beijing Business Daily reporter yesterday called the WWF responsible person to understand that the "1600 Panda" exhibition has yet to debut in the mainland.

The official said they had found all kinds of panda exhibitions on the market. However, due to multiple factors such as litigation costs and time, there were no related rights protection issues.

The "1600 panda show" is likely to be exhibited in the mainland by the end of the year.

A person familiar with the exhibition's operations told reporters that these panda exhibitions were very difficult to constitute infringement.

The exhibition will be held jointly with the third party organizations. The pandas on display are mostly licensed by designers. They belong to regular exhibitions.

It is understood that in the exhibition of colorful green city, giant panda's creative design is taken up by the new designer JoshYick. The creative team of the more than 20 is created by hand, and the painted giant panda is painted by hand.

The production of "giant panda" is made of two synthetic materials, such as bamboo and bamboo leftover materials, which takes nearly two months.

"But in fact, it belongs to the edge ball."

Those who believe that the introduction of genuine exhibition payment costs higher, but drilling "loopholes" can save a lot of expenses.

The Beijing Business Daily reporter learned that the "1600 Panda" exhibition, which was previously held around the world, is made of recycled waste paper. It is made of handmade paper paste art.

The exhibition related activities are papered panda adoption, limited commodity sales, etc. all exhibition proceeds will be allocated to WWF.

Qiu Baochang, head of the lawyers' group of the China Consumer Association, told the Beijing Commercial Daily reporter that pandas are the common names of animals and are not significant.

It is difficult to constitute infringement if the number of exhibits is the same, regardless of other factors.

Moreover, under the different copyright recognition mechanisms at home and abroad, the "1600 Panda" exhibition is difficult to find an umbrella.

Qiu Baochang said that if international exhibitions applied for copyright or trademark rights and other copyright rights in China, or acquired internationally recognized intellectual property protection, similar exhibitions in China would be infringed if they appeared in the same designs or exhibited the same name.

"Exhibitions under the name of a single digit or generic name are very difficult to protect by trademark law."