J Analysis Of Three Elements Of Good Store Location

　　 1, sufficient amount households and population Number support

Enterprises must understand the number and income level, occupation distribution, consumption characteristics and preferences of their residents or specific target public in the central circle, secondary dew and marginal circles within the scope of their business circle, as well as the number and income level of the customers in the rural areas near the city's purchase of commodities. Through understanding these conditions, we can have a better understanding of the quantity and quality of customers. A good location shop must have a steady number of target customers, which requires sufficient number of households and population in the scope of its business park. Many shops are located in areas with strong purchasing power and large population density. One of the important reasons is to ensure the continued strong purchasing power.

　　 2, good roads and traffic condition

Only shops with convenient transportation can provide convenience to consumers and attract more customers. Therefore, enterprises must investigate the traffic conditions and traffic conditions in the urban area, and analyze the traffic network of the business district.

In addition, attention should be paid to the impact of urban planning on transport facilities. Such as street development plan, road widening plan, subway, light rail, high speed, elevated highway construction plan, regional development plan and so on, all will have an impact on the future traffic conditions, thus affecting the customer group of the shop. Enterprises must catch and grasp the development trend in time.

　　 3, reasonable determination of store area

The determination of plug area in super market can be determined according to the estimated sales quota. In addition, we should pay attention to other factors. For example, the level of economic development, the income and consumption level of the city and the region where the supermarket is located, the advantages and disadvantages of the specific commercial section of the supermarket, the rents of the business premises, the average customer volume that the average unit area can receive, the size of sales volume and profit margin, etc. It is necessary to reasonably determine the area of the stores on the premise of considering all the above factors.