Consumer Satisfaction Survey Of Fast Moving Consumer Goods: Big RFD Top

China (Shanghai) consumer goods supplier satisfaction evaluation office launched the special investigation of "consumer goods supplier satisfaction" in the past twelfth years. After 3 months, the survey interviewed nearly a hundred representative supplier executives, and the market share of the surveyed enterprises in their respective industries is in the leading position.

The survey involved 104 retailers (including e-commerce enterprises), mainly concentrated in the Yangtze River Delta region.

This year is the third year after the Ministry of Commerce and other five ministries and commissions carried out the work of clearing up the illegal fees of retailers nationwide. As a whole, zero supply relationship has made great progress in the past two years.

The report shows that in 2014, economic growth continued to slow down, and zero supply relationship also entered a more relaxed "new normal".

Diversified channels began to give suppliers the initiative, and vendors who had been "led by the nose" were no longer under the line. The popularity of e-commerce opened another window for them.

Nowadays, suppliers can choose reasonable channels based on their products and business characteristics, and are more rational when choosing retailers.

The relationship between zero supply and profit is pferred from profit distribution to value creation.

However, the slowdown brought by the new economic normal situation has hurt both sides of the supply and demand. Not only is the supplier's products unsalable and the cost is increasing, but also the passenger flow of retailers is significantly reduced and consumer demand is weak.

The two sides must "work together in the same boat" to get through the "painful period" of economic restructuring smoothly, because only through cooperation can we achieve a win-win situation.

At the same time, zero supply cooperation is more standardized and pparent.

The popularity of standard contracts enables the supplier and the buyer to be more standardized in the service, and the cost clause in the contract is more clear.

From the comprehensive satisfaction index data reflecting the comprehensive evaluation of credit, process management, marketing and cost by retailers and business operators in different formats, scores have declined to varying degrees in 2013 years.

Among them, chain stores fell 0.03, chain supermarkets fell 0.04, chain convenience and discount stores fell 0.02.

After KA's brilliant development of "golden ten years", retail business performance continued to show a downturn.

In the first half of 2014, except for a small increase in retail business performance, such as Gao Xin retail and Yonghui supermarket, most of the other businesses went down seriously.

In order to maintain their performance, retailers are very smart.

For example, the big stores that represented by big fat, Carrefour and Auchan used "Yang seeking", and the marketing activities of "May 1" and "Mid Autumn Festival" continued one after another.

Family convenience, good morals, convenience and convenient chain convenience system O2O mode also fully into the flow of people, the accumulation of popularity, to lay the foundation for improving performance.

This series of Combinatorial Marketing is ultimately a "happy smile" for the suppliers who cooperate with them.

In addition, there are also some retailers who use the "conspiracy" to make up the gross profit without deducting them without the supplier's confirmation.

In order to compete with other retail channels, there are few incidents of self regulating the price of supplier's products and forcing suppliers to make up for damage.

Although the overall satisfaction of chain stores has declined overall, the retail channel of high quality is still sought after by suppliers.

Gao Xin's retail sales of Da Yun FA and Auchan maintained a two digit growth, while the less than a year's online pilot's "small test knife" achieved a good sales performance of $20 million a month, and won wide acclaim from suppliers.

Carrefour continued to win the second place by virtue of the standardized process, as well as the China France Food Festival, the world cup, the Tanabata and the Mid Autumn Festival.

Metro came in fourth place, WAL-MART and Jim Kam Sheng tied for fifth place.

It is worth mentioning that Huarun's integration of TESCO Tesco is a major event in the retail industry in 2013. However, it seems that the integration of mergers and acquisitions has not promoted the performance of Tesco, and the collective impressions of TESCO Tesco have been made by 2014 suppliers, such as delinquent payments and arbitrarily changing the prices of products.

A number of suppliers said that TESCO Tesco was forced to deduct supplier's cost and add margin due to competitive pressure and declining performance.

The two indicators of credit and cost have become their fatal weaknesses and their ranking has dropped to thirteenth.

Chain supermarkets, agricultural and industrial and commercial enterprises continue to win the first place in 2014 supermarket chain comprehensive satisfaction.

Affected by the overall downturn of the retail industry, 2014 agricultural and commercial sectors use Guangming Food Group resources to push the direct supply mode of agricultural products from Tian Tou to the supermarket.

Use cost advantages to reduce sales prices, thereby driving overall sales.

A few years ago, the mode of cooperation between agriculture, industry and Commerce and the online convenience shopping mall began to form a synergy effect. A bonus card can enjoy the delivery service from online and offline, and undoubtedly the consumer circle is in the closed loop.

In addition, the integration of Lianhua and Shanghai Hualian has begun to show results. The fresh supermarket mode has been opened, plus the "Hui" life marketing activities to increase sales and management indicators. The overall satisfaction rate has increased by 0.02 over the previous year, and continues to approach agriculture, industry and commerce.

Jiangsu Suguo supermarket and education supermarket are fourth and fifth respectively.

In 2013, Jia De Li, who was criticized by suppliers, was in the recovery stage. Sales and process management were still not satisfactory, and continued to linger in eleventh place.