What Should We Do If There Is A Bad Business After Setting Up A Brand Women'S Clothing Store?

See the title of this article, there should be a large number of franchisees who are running women's wear brand stores will resonate.

Thousands of choices have determined the location of their shops, and they have determined to make their favorite brand of women's clothing. They have never been satisfied with sales volume, and even some of the bad stores are even more crowded. What should they do in this situation?

The first step: brand women's clothing stores should do more promotional activities.

Promotional activities can be said to be the most common way to gather people at present.

It is not possible to do a good job, but it is not enough to rely on one's own strength. This requires a brand developer to submit an application for the activity, so that the franchisee can sell the branded commercial tail goods to the franchisee for promotional products.

There are propaganda posters and so on, which allow brands to offer to franchisees. It is also a situation that allows more than two to three brand buyers to provide promotions for women's clothing stores.

As for the discount, we should not lower the price by 50 percent off.

After all, if the discount is too low, the profit space will be basically gone. Secondly, both the value of the brand and the impression of the customers on the franchisee will be discounted.

Recruitment of other buyers do not say, first of all, if there must be experienced, why do I say so? Guide buyers are familiar with the product must be very high, even if it can not be said that 100% pairs of stores are familiar with all the clothes at least 80% of the shop's dress.

In order for customers to know more important quality problems and make use of fabrics, what kind of tailoring and aesthetics should be clear.

If these can not be done, it is difficult to become a qualified shop guide.

Even if the store's performance is OK, it can be dismissed.

And then recruit a woman who has done the experience of buying guide.

The third move: inform the brand to replace the goods.

This is

The company's policy, I think the franchisee has already made clear the policy of exchanging goods before the cooperation. Basically, the one or two first ladies' brand is less than 50% in the season, and less than 5% in the season. The exchange rate of the three line brands basically reaches 100% in the first quarter. (PS: but there are not many brands that can really be achieved, most of them are just gimmicks, or they are sent to franchisees with tail goods or warehouse bottom goods).

But generally no more than 20% of the cross season exchange rate.

Of course, if the brand can directly exchange goods through the system, it will be more humane, and the franchisee will be more patient.

The situation of poor store sales is likely to happen frequently this year and next year. It is an inevitable fact that starting a business is difficult, but as long as every detail can be done well, the first pot of gold you earn is not far away.