Revealing Eight Skills Of Successful Clothing Store Operation

The clothing industry is a low threshold industry. It is very easy to enter the industry. However, running a good clothing store to create high profits is not something everyone can do. If you don't see it, the shop that is still open today will go bankrupt tomorrow. So, are there any tricks for running a clothing store? Let's take a look.

1. Accurate market positioning is the key to success.

Today, there are so many similar products, how can consumers choose? What is the reason for consumers to buy? It depends on the effective positioning of enterprises. Positioning is very important. Without positioning, it would be like having no compass or compass to let ships sail around in the Pacific. Positioning is the process of finding differentiation among enterprises, that is, what kind of business mode the enterprise should adopt after deciding the target market, where to choose and where to provide services, so as to show the greatest difference from other enterprises and enhance their brand image so as to gain a favorable competitive position.

2, successful site selection is the first step towards success.

Site selection is very important. The success of the clothing store is mainly due to the success of the site selection. The location is king. In the big cities, the rent of gold shops can be fry to millions. The geographical location has a vital influence on the success of the clothing store. The first element of the success of a traditional clothing store is location selection. For clothing stores, shop address selection determines the size of people's traffic and directly affects long-term business performance. Generally speaking, shops tend to be in line, and the places where peers gather are easy to gather popularity. Their rents are always more expensive than elsewhere.

3, store design and display should be generous, concise and easy.

The design of the store is generous and the display is easy to introduce. It can give customers a sense of pleasure. The most taboo is to use the store as a warehouse and put all the goods out. In order to make the customers feel that the goods are abundant, some shops can not get in, and if they can't get in, they simply will not go in. Store display is concise and generous. The display allows customers to be clear at a glance, easy to choose, and the design of the passageway is fluent.

Both the design of the channel and the placement of clothes should give customers a very comfortable feeling so that customers can be kept.

4, the degree of specialization of shops

Generally speaking, the more professional the clothing store is, the higher its identification is. Not only for clothing brands, but also for clothing stores. Luo Meng is a Western-style clothes seller. Every guest sells shirts. The king of nine sells the trousers. He is the one who sells jackets. When he thinks of what to buy, he thinks of what shop to go. This is the effect of specialization in the clothing market and clothing store. Now we open shop not to pursue the big and the whole, but to pursue a kind of thing to achieve the ultimate goal, and then occupy the consumer's mind.

5, appropriate publicity and promotion

The age of wine is not afraid of the alley. In this era, we should publicize, highlight and show. After all, all industries are entertainment industries. Shop is also the same, must be high-profile publicity, no publicity, no attention, no attention, no popularity, no popularity, no business. Traditional times rely on word of mouth, rely on business cards, send leaflets, now many small businesses are willing to do some magazine advertising City, in the local BBS to do banner advertising or something.

Now we can use micro-blog, WeChat and local websites to carry out three-dimensional propaganda. Such a three-dimensional bombing campaign will soon be effective in the two or three tier cities.

　　 6. Store image Authority and trustworthiness

Decoration is not fancy, but it should be neat and orderly, with concise color matching, orderly display, uniform price, salesperson professional, equipped with POS, cash register, computer ticket. With these basic equipment, you can give people a sense of professionalism and professionalism. In addition, some details should also be emphasized. For different products, they must be placed in different places. They can not arrange all the goods in a random way. There is no order in them. This will make consumers blindly blind to the specific location of the goods they need to buy, thus affecting the sales performance. Using different lights, there is a clear difference in the effect of clothing. Therefore, you must choose the light that best matches the color of the clothes to carry out the design work.

　　 7. Stall effect Give play to customers and feel a little cheaper.

Stalls are cheap and cheap, but there are so many people buying so many people who put up stalls. What is the reason? It's not because the things on the stalls are cheap, but the expensive things in the shops can be taken off at 1/10 or even a dozen or so of the stalls, giving people a very cheap feeling. This shows that what consumers buy is not a commodity. It is a psychological suggestion and a sense of satisfaction. A shop can provide customers with satisfaction beyond the price of goods, so it is easy to succeed. For example, when iPhone3 comes out, even if the price is higher, it will still give people a psychological advantage.

　　 8. Successful Customer relationship Handle

The 28 law is everywhere. 80% of the turnover is generated by 20% of customers, indicating that the 20% is enough. VIP management, old customer management, shop performance can be evergreen. Old customers are the main force of store sales. The focus of clothing store is to maintain regular customers. There are many ways to maintain old customers. The most common one is membership system. Some stores divide customers into gold medal members and Silver members, VIP and diamond VIP. These methods are used by many shops, and they are also very good.