The 7Th China Leather Fashion Week

Here in the world Clothing shoes and hats What the editor of www.chinanews.com introduced to you is that the 7th China Leather Fashion Week opened in Haining yesterday.

In Haining China Pige City On the occasion of its 20th anniversary, the 7th China Leather Fashion Week also kicked off yesterday. 19 enterprises will present a feast of fashion design and new product display for audiences and buyers from home and abroad.

At the same time, under the background of high inventory pressure of some enterprises, weak market purchasing power, and the impact of emerging economies such as the Internet on traditional business models, the opening of this leather fashion week appears to have a more positive significance. Ren Youfa, Vice President of China Leather Association and Chairman of Haining China Leather City, said: "At present, the difficulties of the real economy have also affected the consumer market. Holding a fashion week is also a way for the leather industry to cope with difficulties. It is the need for the industry to boost confidence, and also a booster to promote the development of the industry."

　 Fur children's clothing is expected to "break the problem"

Fashion Week Brings New Trends

Leather will expand to children's wear, which is a highlight of this Fashion Week. Haining Eguria Fashion Co., Ltd. has made women's fur clothes for many years, and has stable sales channels in many cities across the country. The person in charge of the company said that in addition to retaining a small number of adult leather clothing in the "parent-child clothing" series, the company would switch to the whole production line - focusing on the development of children's fur.

It is understood that compared with the European market where children's furs and furs have already taken shape in Britain, Turkey and other countries, Chinese fur and fur enterprises are very cautious about setting foot in children's clothing. The main reason is that children are in the "long term" period, parents will be more entangled in the size when purchasing, and it is difficult to grasp the size of product development.

Zhang Zhi, the general manager of the company, said that through detailed market research and analysis, they found that fur children's clothing is not only a blank in Haining, but also almost a blank in the entire Chinese clothing market, with great market potential. At the same time, it can also form differentiated competition with other leather enterprises, which is worth a try.

China Leather Fashion Week has been held for seven consecutive years. In addition to the release of leather brands such as Bingyu and Fiore, this fashion week also has many new highlights, such as Belang's appearance on behalf of the luggage industry. At the same time, "Costume China - Annual Brand Tour of Chinese Apparel" will also be held during Fashion Week, with 12 participating brands, including Baoxiniao, Jiuzi, Yingda and other famous brands (famous brand stores).

Wang Honghui, deputy general manager of Haining China Leather City, said that since last year, the auction price of mink in Copenhagen, Denmark, has dropped by 50% to 60%, and the price of leather raw materials at home and abroad has also declined, which will be conducive to the price return of Chinese leather, fur clothing and related products. "At the same time, due to the rise of overcapacity and the growing maturity of consumers, it is difficult for enterprises to win by simple price war. The focus of brand competition will further shift to creativity (creative stores) (creative stores), design, personality and high cost performance." He said.

　　 Insist on expanding the market

The leather city is expected to go abroad

At the press conference at the opening of Fashion Week, the reporter also learned that Haining China Leather City will continue to adhere to the strategy of internal promotion and external expansion, and consider building markets abroad.

It is understood that Haining China Leather City has experienced 20 years of development since its establishment in 1994. The headquarter of the Leather City has been expanding. At present, there are Phase I China Leather City, Phase II Leather Clothing, Shoes Plaza and Fur Plaza, Phase III Brand Fashion Center, Phase IV Fur Plaza, Phase V Women's Clothing Hall and Brand Flagship Store Plaza in the headquarters of Haining. The total area of the headquarters market and supporting facilities is 1 million square meters, with more than 3500 operators, and 100000 person times of daily passenger flow in peak period, The annual trading volume is 15 billion yuan.

At the same time, Leatherwear The city is also in the nationwide chain layout. At present, the total construction area of the chain market is 1.1 million square meters, with Liaoning lighthouse Haining Leather City, Jiangsu Shuyang Haining Leather City, Henan Xinxiang Haining Leather City, Sichuan Chengdu Haining Leather City, Heilongjiang Harbin Haining Leather City, Hubei Wuhan Haining Leather City, etc.

"In the current economic situation, the general development direction of Haining China Leather City will not change, but it will make appropriate adjustments, for example, we will slow down the development speed." Ren Youfa said that at present, the leather city is also considering building a market abroad. Turkey's leather and fur industries are very developed, but there is no professional market, The local people hope to cooperate in building a professional leather market to drive local development.