Domestic Outdoor Brand Market Concentration Further Improved

Here world Clothing shoes and hats Xiaobian network to introduce to you is the number of domestic outdoor brands slowdown, market concentration further improved.

At present, the development speed of the outdoor industry in China shows a trend of "high school slowdown". The concentration of the main brands in the industry is relatively high. The proportion of the 22 brands that shipped more than 100 million yuan accounted for 55.36% of the total annual shipments of the industry, 8.6% of the brands shared 80% of the market, and the main brands made a significant leading edge.

Chinese market Outdoor brand The number is increasing every year, but since 2011, the growth rate has dropped significantly. By 2013, the growth rate was only 8.26%, less than 1/3 of 29.42% in 2011. This is mainly due to the growth of domestic brands. Domestic brands surged from 187 in 2009 to 458 in 2013, with the highest growth rate approaching 50% in 2011. At the same time, the market share increased from 36.39% in 2008 to 51.4% in 2013. However, the continuous increase in quantity has not yet brought about "qualitative" changes. The domestic high-end outdoor market is still dominated by international brands.

Over the past two years, the growth rate of the outdoor industry has slowed down and the market competition has been slowed down by the slowdown in the domestic macro-economic growth. Many investors who have entered the outdoor market in the past few years have already withdrawn. At present, most of the brands in the industry are of a smaller scale and less competitive in brand competitiveness.

2013 China outdoor products brand The number of brands in the year has reached 891, but the number of brands shipped more than 10 million yuan is only 77. The number of shipments exceeding 100 million yuan is 22, and the 22 brands are accounted for 55.36% of the total annual shipments. This shows that the concentration of the main brands in the industry is relatively high, and the main brands have made a significant leading edge.