Italy Furla Looks For Light Luxury And Doubles Sales In Five Years.

Furla group CEO Eraldo Poletto said in an interview that Furla, known for its clean and linear design, will consider various financing strategies for the growth of sales, including borrowing and listing financing. In another interview, he said, "my goal is to sell 500 million euros in five years."

Furla sold 228 million euros ($296 million) last year, of which 3/4 came from outside Italy. Sales increased by 45% between 2010 and 2013. Although demand for high-end luxury goods is cooling, Furla hopes to achieve growth through the continued warming of demand for light luxury goods.

Furla currently has 367 single brand stores and plans to add 40 to the first half of 2015, mainly in Europe and the Asia Pacific region. The two regions accounted for 30% and 14% of sales in 2013, respectively.

Poletto said Furla will also refurbish shops in Russia, despite the tense situation there. At the same time, it will also enhance its popularity in Japan. The Japanese market accounts for 23% of its sales in 2013, second only to Italy. "The US market now contributing 9% of sales will also become more and more important in the next few years."

The Furlanetto family released the first season handbag of Furla brand in the 70s of last century, and has been famous for its clean and simple style since then. Its handbag is relatively low price, PVC (poly vinyl) material mini bag can be as low as 98 euros, a fox Leather Satchel 798 euros, will face the United States Michael Kors, Coach and Tory Burch and France Longchamp competition. At the same time, it is also important to store the store in a tight area. High-end brand Competition.

　　 Furla In the early part of this year, a professional department was set up for shoe manufacturing, and a series of men's products for Asian customers were released. Next, Furla intends to continue to expand the mix of products, and is currently planning the licensing of watches and beauty products.

Mention Financing mode Poletto said, "we must increase investment, but we have not yet reached a decision on the source of funding. We are a financially healthy company and can create cash flow, so debt financing is one of the options. "

"As for whether it will be listed, it is hard to say, but we are also making preparations."