How Does Sales Satisfy The Customers' Mentality Of Respect?

Jo Gilad, a psychic marketing master who satisfied his customers' desire for respect, once said, "our customers are also flesh and blood. They are also sentimental. He also needs to be respected.

Therefore, if the salesperson only wants to increase sales, earn sales profits and treat customers indifferently, then I am sorry, but the deal is not to be discussed.

Jo Gilad's remarks are valid.

Joe Gilad visited a client and talked with him about buying a car.

In the course of the visit, everything was going well, and it was close to business, but the other party suddenly decided not to buy it, which made Joe Gilad puzzled.

In the evening, Jo Gilad was still troubled by this matter. He really couldn't help calling the other party.

"Hello! I recommend that car to you today, I see you are going to sign, why did you suddenly go?" "Hello, Joe Gilad, you know, what time is it?" "I'm sorry, I know it was 11 o'clock at night, but I reviewed the whole day, and I really couldn't think of where it was.

So presumptuous call you. "

"Really?" "heartfelt words."

"Very good! Are you listening to me carefully?" "very attentive."

"But you didn't listen to me this afternoon.

Just before signing, I mentioned that my son was going to study at Michigan University, and I told you about his athletic achievements and future ambitions. I am proud of him, but you didn't listen to me at all! "

But Jo Gilad had no impression of it because he did not pay attention to it at that time.

The voice in the microphone continued to sound: "you don't care what I say, and I don't want to buy anything from a person who doesn't respect me!" this sale made Jo Gilad understand respect.

From this point on, he remembered his lesson and respected every customer from his heart.

Once, a middle-aged woman walked into Joe Gilad's Chevrolet car showroom, saying that she wanted to look at the car here for a while.

During the chat, she told Joe Gilad that she wanted to buy a white 7 Ford car like cousin, but the salesman from the opposite Ford car told her to go over in an hour, so she came here first.

She also told Jo Gilad that today is her 55 birthday.

"Happy birthday, madam!" Jo Gilad said as she asked her to come in and have a look at it. Then she went out to explain it. Then she came back and said to her, "madam, you like the white car. Now that you have time, I'll show you our double door car, which is also white."

They were talking, and the secretary came in and handed Jo Gilad a bouquet of roses.

Jo Gilad gave the flower to the lady, and said, "Happy Birthday to you!" the lady moved her eyes to be wet.

"No one has sent me flowers for a long time," she said.

The Ford salesman saw me drive an old car and thought I could not afford a new car. I just wanted to see the car, but he said he wanted to collect a sum of money, so I came here to wait for him.

Actually, I just want a white car, but my cousin's car is Ford, so I also want to buy Ford.

Now think about it, not buying Ford. "

Finally, she bought a Chevrolet in Jo Gilad and wrote a full cheque.

From Jo Gilad's two sales experience, we can see that the respect for customers has a great impact on salesmen's performance.

In the previous sale, because Jo Gilad was absent minded when he spoke to customers, he annoyed the customers and lost the easy order.

When she received another woman, Jo Gilad never persuaded her to give up Ford and buy Chevrolet, but instead, she concluded a deal.

The most important reason is that the woman felt the importance here in Jo Gilad, and felt that she had been treated like a God, before she gave up her original plan and chose Jo Gilad's product instead.

In short, any customer is tired of being cold shouldered. If the salesperson keeps the customers on the side, the customers will certainly not do business with us.

Therefore, the salesperson should take care of the customers' mood and move customers with the arrival of service details.

In addition, to satisfy the customers' desire to be respected, salesmen need to pay attention to the following 3 points:

(1) salesmen should not be "snobbish". No matter big or small customers should treat them equally.

(2) enthusiastically do every service for customers, pay attention to details and smile.

(3) respect customers' choice. If customers do not buy our products, they must not show dissatisfaction.

Psychologist Maslow thinks that people need to be respected by others.

Everyone wants to be recognized and respected by others, and customers are no exception.

Salesmen often say that customers are our God. In fact, customers think they are God.

In particular, now that supply exceeds demand, in the face of many alternative products and services, customers especially attach importance to the sales staff's attention and respect for themselves.

That is, in the sales negotiations, we must respect the customers as we respect the God, let the customers feel the unprecedented importance and satisfy the customers' desire to be respected, so that we can win the customers.