Versace Versace'S Legendary Empire History

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The Xiaobian of the network tells you about the legendary Empire history of Versace Versace.

Perhaps the most legendary designer in the fashion world has struggled, but when it comes to the development of the Empire, probably no one can compare with Versace (Versace).

Gianni Versace created the entire Versace Empire, and made the supermodel a career promoter. Cindy, Crawford, Naomi Campbell, Kate Moss, the loud and clear names all came from him, and this occupies "rock".

The title of "King" has been known as the "Caesar great" in the fashion world for more than 20 years, but was assassinated in his heyday.

And his sister Donatella was in danger again and created more legendary Empire history.

Gianni Versace

Donatella (right)

Gianni Versace1946 was born in December 2nd in the southern part of Italy, and is a world fashion designer who grew up from a tailor.

Gianni Versace worked in his mother's sewing shop since he was young. At the age of nine, he designed his first dress with his mother's help. Because of her lack of interest in her studies, Gianni Versace continued to help her mother in costume after dropping out of school.

In 1972, a clothing manufacturer in Milan took a fancy to the work of Gianni Versace, so that 23 of them decided to go to Milan to start his career.

Gianni Versace

In 1978, he created the first series of clothes named after him.

Shortly after arriving in Milan, a garment maker went to the door and asked Gianni Versace to cooperate with several sets of clothes. His first attempt was successful and his designs were very popular.

Later, when the conditions were ripe, Gianni Versace sent the whole family to Milan, founded the family business in the traditional family combination, and founded the first series of clothes named after him in 1978.

When the former first lady of France was supermodel, Carla Bruni pushed it out.

Gianni Versace celebrity communication method has played a crucial role in the expansion of brand influence.

Another reason for the success of Gianni Versace is his strong promotion of the concept of supermodels.

Before the development of Gianni Versace, the fashion industry in the world was only temporarily employed by fashion companies to take part in the show, and did not rely on the super model created by the fashion industry itself.

Gianni Versace has built a batch of supermodels.

Cindy Croft, Naomi Campbell, Christie, and rington, Kate Moss, this string of loud and clear names all came from him.

Model deducts Versace

The design style of Gianni Versace is very distinct. It is a unique artistic pioneer with strong aesthetic feeling. It emphasizes happiness and sensual, and the collar is often below the waist.

Gianni Versace thinks that the model that best reflects the attractive beauty of women in his mind is Kate Moss. She does not dress up to hide anything, but to express it.

Dressed in a dark green, green, grass green, pale green system, with silver ornaments and sleeveless sleeveless robes, Kate Moss is the most accurate interpretation of Versace's design style.

Sister in danger appointment

In July 25, 1997, the villa in Miami was assassinated. It became the biggest crime in the fashion circle. After his death, his sister Donatella Versace took charge of the Versace empire.

But for his brother's class, Donatella is not unprepared.

Versace's first costume started with her as a model, and then became a "goddess of Mousika" for a long time.

After graduating from college, Donatella devoted herself to the cause of Versace. At the end of 80s, she began to design Versus and children's clothing series for young people's side line products, while many VERSACE products Donatella participated in the design.

In 1996, when Versace's ear was diagnosed with cancer, he consciously pferred more power to his sister in the company.

Donatella and Lady Gaga

In 1998, a year after the death of Versace, Donatella held its first independent fashion show to show that the VERSACE brand did not fade with the founder's passing away.

Then, in twenty-first Century, the Asian financial crisis brought Versace down, and the fundamental changes in the luxury industry took place. Gucci was bought by PPR and Fendi was recruited by LVMH.

In this series of attacks, Donatella is addicted to drugs.

Model deducts Versace

2004 was another year when the Versace Empire changed dramatically. The shrinking sales data led many people to think that Versace was on the verge of bankruptcy. Donatella was determined to accept drug treatment in the darkest year of the Empire, and stood up to pressure to hire professional manager Giancarlo Di Risio to do CEO, leading the company from family business to modern management type enterprise, and then became director and design director.

Versace style is distinct.

Over the years, Donatella has been working hard to be a competent designer, creating beautiful products.

It is also closely guarded by the traditional style of Versace: bright colors, patterns and extreme femininity, and there is no lack of rock and roll spirit.