Sports Enterprises In Quanzhou Are Investing In Open-Pit Gold Mines.

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The Xiaobian of the network introduces Quanzhou sports enterprises competing for "open-pit gold mines".

It is worth mentioning that besides the management and operation of sports events and business sports, sports lottery business has also become a fast access for many companies to enter the sports industry.

Many market participants pointed out that the development of sports industry needs to rely on the platform of the capital market and learn from the management ideas of foreign clubs after listing.

It is a traditional advantageous industry in Quanzhou.

The picture shows Quanzhou brand promoting sports at the exhibition.

Sports industry is known as "open-pit gold mine". China's sports industry is facing an important historical period of industrial pformation.

China sports has now stepped out of the competition venue, extending to every aspect of social life.

Sports is not only a gold medal for athletes, but also a huge "gold mine".

As far as capital market is concerned, with the vigorous development of sports culture industry, many springs have set up sports industry successively, from sports event operation, event broadcast to sports lottery, sports shoes and clothing and other subdivision areas, huge sports industry space is accelerating.

Sports industrialization

Lack often means potential.

More and more companies with a view have already sniffed business opportunities.

Electricity giant Alibaba, real estate tycoon Hengda Real Estate and other football ties, and trigger a shock in the stock market, is a clear proof.

With the support of industrial policies and reform dividends, the market has already set off a competitive storm in the sports industry.

According to the reporter, in addition to Anta, PEAK and other major sporting goods listed companies, Xun Hing shares have long been involved in the sports industry, as well as financial institutions and basketball clubs cross border marriage, and many companies borrow lottery business to enter the sports arena.

Quanzhou sports brand has never given up to any sports event.

Recently, the first competition of the "World Men's basketball tournament" renamed the "FIBA Basketball World Cup" opened in Spain.

On the field, PEAK group's billboards are clearly visible. The mascot of the event is closely interacted with the spectators in PEAK sports shoes.

It is understood that, as the official global partner of FIBA, and the only global partner of FIBA Basketball World Cup in China, PEAK not only fully sponsored the event in and outside the field, but also the Asian champion Iran, Oceania champion Australia, Oceania runner up New Zealand, European powerhouse Serbia four "PEAK teams", and also set up the PEAK spirit of "fighting for basketball" in the matador country.

In last year's NBA marketing of Quanzhou brand, Anta signed NBA new generation all star guard and Boston Celtic top star Rajon Rondo is undoubtedly a heavy move.

At the signing ceremony, Rondo's exclusive war boots "RR1" shocked the industry with the price of 399 yuan.

The star endorsement product of this price is not only found in international brands, but also unmatched in domestic brands.

It can be said that Anta has redefined NBA's top players' endorsement boots with its super high cost performance.

It is reported that if an enterprise wants to raise its brand awareness worldwide, it will cost 20 million dollars for advertising to raise its brand awareness by 1%. And through large-scale sports competitions, the recognition rate can be increased to 10%, and at the same time, it can also get very good economic benefits.

The main LED device Jinjiang Wan Dai good photoelectric lighting Co., Ltd. has long been aiming at commercial sports.

In 2012, the company signed a cooperation agreement with CBA, which spent 10 million yuan, signed for 4 years in a row, and became an official supplier of the CBA League.

The approval of Quanzhou's "golden reform" also allowed banks to have a new direction. The Bank of Quanzhou, through the Dongfeng of sports marketing, joined with basketball clubs to build a win-win platform for enterprises and sports. A platform for win-win cooperation between institutions and customers has taken a solid step in the road of "marriage" between enterprises and sports, and has made a beneficial exploration attempt for the development of enterprises across sports circles.

It is worth mentioning that besides the management and operation of sports events and business sports, sports lottery business has also become a fast access for many companies to enter the sports industry.

Fertile soil

Generally speaking, when the per capita GDP exceeds 5000 yuan, the consumption in the ornamental field will be taken seriously. The flourishing development of the film market in the past 5 years is also benefited from this.

At present, the middle class has formed the foundation of sports culture consumption, and the change of people's consumption level directly stimulated the development of sports industry in China.

With the development of China's economy, people's income level has increased, disposable income has increased, sports consumption concept has changed, and sports market capacity has been further expanded.

Insiders told reporters that the main sports listed companies in China are sporting goods companies, rarely seen in real sports operations, sports venues operations and sports brokers.

Outside the two tier market, sports industry and venture capital, equity capital and bank credit credit are also very weak.

"It is precisely the absence of capital docking that restricts the development of the sports industry, both in terms of scale, marketing revenue and profit volume, as well as the value of the company."

Zhang Tao, vice president of Anta company, once said, "the profit driven nature of capital determines that we will choose the enterprises with good prospects for development, and can choose for themselves in this industry. Capital leverage can enlarge the value, advance the future interests of enterprises, and accelerate the development of enterprises."

Lu Hao, chairman of the equity fund of Chinese fir, said: "capital and sports will be an important phenomenon.

Sports industry is

The last field of business.

He disclosed that in 2011, it launched a special sports industry investment fund to raise 200 million yuan, which will promote the marketization and capitalization of China's sports industry.

Wang Chaoyong, chairman of Zhong Zhong Li capital, said in a media interview that for a venture capital organization, sports events are not merely competitive events, but they have a strong extension.

"On the one hand, sports events can interact and unite with our high-end high-end fashion industry for a long time.

On the other hand, sports events itself are excellent media platforms, providing a channel for information communication in the process of highlighting competitive entertainment.

It can be said that investment in sports events has grafted the industrial layout from Internet, film culture to market consumption.

At present, China's capital market does not yet have a complete sports sector.

Relatively speaking, the heat of capital on sports comes after technology and cultural media.

Many market participants pointed out that the development of sports industry needs to rely on the platform of the capital market and learn from the management ideas of foreign clubs after listing.