Let Children's Clothing Market Become More And More Popular. Children's Clothing Business Should Pay Attention To Common Sense.

Children are always the hearts and minds of their parents, and the best is always their children. The implementation of family planning in China and the improvement of people's living standards make children's clothing market more and more popular, even more than adult clothing! So children's clothing business is also getting more and more popular.

do children In the clothing business, children's physical characteristics should be fully considered when choosing children's clothing. To embody the soft, breathable, comfortable, safe and healthy, we should pay attention to the following points:

1, all kinds of labels on children's wear.

(1) whether there are trademarks and factory names in Chinese products.

(2) is there any clothing logo on the product? The size mark is the clothing code number, which matches the consumer's height and weight. Only the clothing with the right size can be properly dressed. It is separated from the type by diagonal line, for example, the coat 145/68, which is suitable for children with high l45cm and chest circumference 68cm. The purchase of children's clothing should be based on children's growth and development characteristics and children's lively and active. Characteristic Generally, a little looser clothing should be chosen for children's growth.

(3) whether there is any ingredient identification on the product, which mainly refers to the identification of the fabric and lining material, and the percentage of all fiber should be clear and correct. The contents and contents of the filler should also be indicated in the garment with filler.

(4) whether there are graphic symbols and instructions on the product. And understand the washing and maintenance method requirements. According to the selected fabrics, the general manufacturer will mark the washing requirements and maintenance methods accordingly, and consumers can wash and maintain according to the washing and maintenance methods provided by the manufacturer. problem The manufacturer should take the responsibility. On the contrary, if the consumer fails to comply with the manufacturer's express method of washing, the consumer should be responsible.

(5) whether there is a product qualification certificate, product execution standard number, product quality grade and other identification on the product. The permanent identification of children's clothing should be made of soft material and sewn in the proper place. Attention should be paid to avoiding direct contact with children's skin and preventing the skin damage of children due to friction.

2. Identification of children's appearance quality

(1) there are obvious defects in the main surface parts of children's clothing.

(2) whether the main joints of children's clothing are chromatic aberration or slippage. Slippage is usually referred to as "slippage" of fabric or fabric "row of silk". The degree of slippage is not up to the required standard, which indicates that the strength of the garment is not strong enough to cause the seams of shoulder joints, sleeve holes and side seams to be disconnected and can not be worn. When you buy clothes, you can pull them on the side seam to see if there is a "slippage" phenomenon on the seam, and pay attention to the slippage.

(3) pay attention to the texture of various accessories and decorations on children's clothing, such as whether the slide fastener is slippery, whether the buttons are firm, whether the four buckle is suitable or not. Pay special attention to the fastness of buttons or decorations, so that children can easily tear away the wrong clothes, causing tracheal foreign bodies and causing unnecessary injury.

(4) there are phenomena such as degumming, foaming or seeping of the surface parts with adhesive lining, such as collar, barge head, bag cover and flap.

3, children's sewing quality identification

(1) visually inspect whether the sewing lines of children's main parts are straight, and whether the seam is smooth.

(2) check whether the symmetrical parts of children's clothing are consistent. There are many symmetrical parts on children's clothing. The two parts can be closed to check whether the symmetrical parts are accurate. For example, the length of the left and right sleeves and the size of the cuffs, the width of the bags, the height of the bags and the length of the provincial road are compared one by one.

4. Identification of fabric composition of children's clothing

Because children's clothing is usually made of cotton fabric, the way to identify cotton fabric by burning method is to draw a strand of yarn (including warp and weft) at the edge of children's clothing, and ignite it with fire, observing the state of burning flame. The cotton burns faster, the flame is high, it can spread automatically, leaving a little soft white or gray ash, and it does not scorch.

In addition, if the product has formaldehyde content, 0-24 months of infant clothing should be <20mg/kg, children over 24 months wear clothing contact with skin less than 75mg/kg, non-contact skin less than 300mg/kg. It is suggested that after buying children's clothing, consumers should first wash and rinse enough. In this way, the residual formaldehyde on clothing can be fully released and the safety of products can be improved.

5, children's clothing wholesale terminology:

One hand: one hand for all the sizes of a dress style, 1 hands usually contain 3-5 sizes, a total of 3-5 garments and clothing.

Whole: one for a toy variety packaging, full box toys.

Fabric features: 100% cotton is the main fabric, it has strong sweat absorption, wear resistance and skin protection.

6, children's clothing price positioning

Status quo: 100 yuan - low grade

100-200 yuan - central block

More than 200 yuan - high grade, so less than 100 of the high-end, not cost-effective.

Price: a medium quality product with a good quality and better location between 40-50. There are few markets, and the price of brand stores is relatively high, which can be adjusted relatively. The profit is around 20%.

Location

Position 1: sell to a group of young mothers like ours. Characteristics: single son / pursuit of quality / brand trust / update / fast parents / young parents are in the excited state of just children. It is easy to buy children who are about to go to children round /3 years old. Therefore, children positioned in the age of 0---7 should be a relatively large sales group. But at the same time, we should do more in this age group, and have greater competitiveness. We should have an advantage in price and do enough in other details. This blank is a product with relatively high price, style and quality, and high cost performance.

Position 2: sell to children who have strong opinions, pursue famous brands and like fashionable clothes. Think of our age. Age is at 13-16 years of age. This stage is characterized by relatively small number of competition businesses and relatively small size changes. This stage of children is mainly to grasp their mindset.

From the above point of view, we should be 0-7 years old and 0-7 years old, mainly 2-7 years old.

To do children's clothing business, some common sense problems must be grasped. Do not let "a thousand miles of levees be destroyed by ants"!