More Than 90% Of The 300 Export Garment Enterprises In Yantai Are Facing A Decline In Market Share.

From Shandong Yantai entry exit inspection and Quarantine Bureau, in the first 8 months of this year, the value of Japanese clothing exported to Shandong was 2 billion 600 million US dollars, down 6.3% from the same period last year, of which the value of Yantai's exports was US $4.1, down 5.8% from the same period last year.

Of the nearly 300 export garment enterprises in the Yantai area, more than 90% are facing a decline in market share or even a loss.

Inspection and quarantine departments found that the main factors that restrict the development of China's garment export industry are: the increase of business cost, the narrow profit space, the pfer of orders to neighboring countries, the significant impact of technical trade measures, the lack of brand advantages, and the lack of competition in export products.

As one of the largest textile and garment processing bases in northern China, the wage of garment workers reached 2400 yuan / month in 2014, and increased by more than 15% a year. The gap between labor and employment was increasing. Skilled sewing workers were "hard to work hard for one job" and the contradiction between structural labor and employment was prominent.

With the increasing risk of production cost, delivery time, quality claims and so on, the average profit rate of export garment industry is only 3%-5%.

The management of backward SMEs is not even profitable.

In addition, because Vietnam, Indonesia, Pakistan and even North Korea and other countries are significantly lower than the cost of production in China, similar clothing prices competitive advantage appears, more and more foreign traders are placed in Southeast Asia processing orders.

The continuous weakening of the export garment industry has brought about a greater negative impact on China's entire textile and garment industry.

Statistics show that in 2013, clothing retail giant UNIQLO's sales in China amounted to RMB 7 billion 575 million yuan, and revenue and operating profit grew by more than 6 over the same period.

The influx of foreign brands has intensified the pressure of development of the domestic textile and garment industry. In the first half of this year, domestic brands such as Baleno, Muse and bang Wei fell into the "closing tide".

As the demand for garment market continues to slump, the performance of clothing companies is generally low, and many large clothing brands are in trouble because of high inventory and other problems.

Data show that Bosideng's inventory reached 1 billion 215 million yuan in 2011, 1 billion 399 million yuan in 2012, 1 billion 971 million yuan in 2013, and 2 billion yuan in the first half of 2014, climbing to 2 billion 43 million yuan.

For this reason, the inspection and quarantine department suggests that enterprises should continuously guide enterprises to strengthen the soft power of technological competition, create high value-added products, encourage enterprises to develop diversified markets, and pay attention to the study of international technical trade measures.

In recent years, the European Union, the United States and Japan have introduced new trade technical requirements. Our export garments, especially infants and children's clothing, have been repeatedly recalled due to the quality and safety problems such as rope, small parts and flame retardancy. Relevant departments should timely feedback the latest countermeasures to enterprises, and guide enterprises to deal with them in an early stage.