Search For The Three Major Women'S Clothing Business, Or Will Continue To Buy.

The obscure search has been widespread in recent years. After obtaining the ELLE ladies' license, China invested more than 7000 yuan in three women's clothing business enterprises. After the investment is completed, there will be six brands under the special banner, covering different styles under the online and offline. Search has said that it will adjust the over raised capital of 200 million yuan to invest in emerging e-commerce clothing brands. Therefore, in the view of the industry, it does not exclude the possibility of continuing investment or acquisition of e-commerce clothing brands.

He spent 39 million 450 thousand yuan, 29 million 100 thousand yuan and 3 million 960 thousand yuan to invest in the Guangzhou city fiber and wheat clothing trade Co., Ltd. (hereinafter referred to as "fiber and wheat dress"), the Dongguan City Ge Clothing Co., Ltd. (hereinafter referred to as "lattice clothing") and the Guangzhou Mu Zi Clothing Co., Ltd. (hereinafter referred to as "Mu Zi clothing"). After the completion of the investment, the registered capital of these companies accounted for 19.71%, 19.4% and 19.79% respectively.

According to financial data, in the first half of this year, the business income of Qian Mai clothing was about 51 million 440 thousand yuan, and its net profit was 1 million 92 thousand and 400 yuan. Ge Zhi clothing achieved a business income of about 39 million 840 thousand yuan and a net profit of 5 million 888 thousand and 700 yuan, and Mu purple clothing achieved a business income of about 1 million 500 thousand yuan, with a net profit of -164.61 million yuan.

According to the reporter, the "front line" of search under special banner is now concentrated in the three or four line cities, and the domestic clothing consumption market is growing slowly, and the profit margin of the whole industry is declining. In the first half of this year, revenue fell by 32.71% to 568 million yuan, and net profit decreased by 42.88% to 74 million 20 thousand and 900 yuan over the same period. Search at special said that the domestic clothing market is still in the depth of adjustment. Search special thinks, investment clothing brand, on the one hand, can explore the future clothing business with the emerging e-commerce brand, on the other hand, also for the implementation of multi brand strategy to promote, including commercial street, shopping malls, shopping centers, e-commerce channel sales network lay the foundation.