Employers Frequently Walk To Explore The Industry Channel Status And Future Trends

The author believes that if the traditional ordering system and the whole shop and the one hundred percent return business model are not acceptable, then the most extreme precautions are to end the shoe and clothing industry and invest in a more promising industry.

In today's market environment, imagine a retailer who runs poorly in the form of all goods and one hundred percent returns.

And the risk of price war can be done well? If anyone thinks it can, that person is mostly a brand dealer and an agent, and it can never be a retailer.

This kind of behavior by "the notting incident" can only be described as "the heart of Sima Zhao, but also known to all." but the sorrow of the Chinese people and the sadness of the costumes are parable! I wonder why the brand of Hai Lan's home and cache can make use of the "full distribution and one hundred percent return" mode.

In fact, "the odd event" has nothing to do with the business model of "full distribution and one hundred percent return", and the operation mode of the company before the planned market is very successful, and its retail operation mode is also very professional.

In the wake of the many twists and turns in the stock market and the problems in the capital chain, it has caused today's consequences.

In 2014, the footwear industry encountered more impact than expected. The expansion of the electricity supplier is threatening. The end to end service is a direct threat.

The survival of space, online and offline integration of O2O mode has become inevitable.

Enterprises must learn to view the future shoes and clothing market from the perspective of environment and data, and reduce unnecessary losses caused by blind judgement.

In view of the above situation and the market environment data analysis, the plain women's clothing again puts forward the warning to the overall channel and the operation situation.

Channel status and future trends

In the future, agents will be wholly or directly pformed into brand service providers. The traditional mode of brand wholesale will be dim, and the survival space of provincial agents will continue to deteriorate.

Traditional street stores and department stores are being hit by electricity suppliers and shopping centers, and the "closing shop tide" will continue. Retailers must be cautious in choosing channels.

Data show that China's shopping center reached 3600 in 2014 and 5000 in 2015, reaching 10000 in 2016~2018.

I believe that the rent and property management fees should not exceed 200 yuan / square / month, the deduction point below 15% is more reasonable.

If the discount point exceeds 15%, the franchisee will lose 90% of its business.

Brand ZARA, H&M, C&A, UNIQLO and other inexpensive clothing has reached the three line market, and is also the same price sale online and offline, the online and offline O2O mode parity has become inevitable.

Once, feather clothing, trousers monopoly, sweater monopoly and other single product management mode will be the only price advantage will disappear under the impact of the electricity supplier, franchisee end entity store will face a disaster.

Without terminal inventory problems, more than 90% of terminal franchisees will not be able to make profits.

Operation status and future warning

The demand for talents in garment industry is constantly upgrading, and the basic performance appraisal in the future will be referenced to the electricity supplier mode.

Under the traditional mode, market expansion personnel and supervisors will lose their role if they do not keep pace with the times and integrate with the full channel mode.

In the context of full channel and big data operation, knowledge and experience in many industries will be re defined, including business models and cross-border modes.

The future economy is the fans economy, not to see how many shops you have, but to see how many loyal fans you have, because these fans can continue to consume, which requires brand operators to timely review the quality of existing channels.

The coefficient of difficulty will continue to increase in the second half of 2014 and 2015, and the best choice is to choose the zero inventory and O2O mode for brands and terminal franchisees.

The big reshuffle of garment industry has really started. Brand ranking, sales and brand valuation will be re defined.

In the years that will be redefined, the brand collection store with experience function will be a big trend, only in this way can we reflect the advantages under the line.

Choice is more important than hard work. Have you chosen it?