Fujian Store Clothing Companies Have Tried Water Business

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Xiaobian network to introduce to you is hard to do physical store business, hundreds of clothing enterprises in Fujian to test the water business.

Fuzhou Zhong Ting Street clothing wholesale center many clothing stores are relatively deserted, some shops clothing at a discount, attracting more consumers.

Under the impact of electronic commerce, the business of clothing stores in Fuzhou is becoming more and more difficult, and pformation becomes their common aspiration.

Yesterday, reporters learned that, by the city's more than 140 enterprises and businesses jointly launched, investment in hundreds of millions of dollars of professional clothing wholesale, trading O2O platform "Zhong Ting online" has been basically completed, is expected to be formally launched next month operation, blowing the city's clothing enterprises collective pformation and upgrading of the clarion call.

"Most of our investors started their business in clothing and had deep feelings for this industry. Today's step is both a pressing situation and a positive attitude."

One of the promoters, Yu civilization, said that China Pavilion, based on Fuzhou and the terminal retailers, wholesalers and manufacturers in the whole province, set up a 020 platform based on wholesale procurement, providing traditional enterprises with three-dimensional services such as online marketing, promotion, trading, payment, logistics and so on, and realizing the integration of online and offline exchanges, thus promoting the efficiency and brand building of traditional garment enterprises and achieving sustainable development.

Physical store sales

Two or three of the total

"There were many guests before, and the elevators were all people. Now there are usually no personal videos."

Lin Wentong, the owner of Guan Qiang clothing, has been engaged in clothing wholesale and retail for 20 years in Chung Ting Street. He talked about the sales situation over the past two years, and he shook his head repeatedly.

"The profits of the garment industry are not high enough, the rent and wages are rising, the volume of traffic is decreasing, and business is becoming more and more difficult."

Lin Wentong revealed that in recent years, his sales have declined by nearly 20% per year.

Reporters yesterday in Fuzhou Zhong Ting Street clothing wholesale center visited, found that many clothing stores are deserted, shopkeepers generally feel that business is difficult to do.

"The market is so large that online shopping is becoming more and more popular.

People who buy are naturally less. "

Lin Hong, manager of Fuzhou hung Hang Trading Co., Ltd., who has been engaged in clothing wholesale business for more than ten years, believes that the reason why the business of the entity store has declined sharply is that the main reason for this is the impact of the Internet.

Wu Jintu, President of Fuzhou Garment Association, said that since the 90s of last century, the garment industry in our city has made great progress, and now it is mainly concentrated in the Taijiang business circle.

However, due to the lack of design talents and the backward marketing mode, the garment industry in our city has always been dominated by low-end products, and failed to emerge a national famous brand, and the market competitiveness is not strong enough.

In the past two years, under the impact of the electronic mall such as Taobao and Tmall, the volume of Fuzhou's clothing stores has declined from 20% to 30%, and the pressure of business sales has increased.

Year-end wrap up meeting

Switch to electricity supplier exchange meeting

"Our development has lagged behind. Our thinking must keep pace with the development of the Internet and open up new business models."

Wu Jintu said that the pformation of garment enterprises in our city is imperative.

Last year, the city clothing association has changed the year-end wrap up meeting to an exchange and sharing Conference on e-commerce, and invited experts from e-commerce to make inquiring for the development of Fuzhou's garment industry.

In this different year-end summary meeting, members opened up their horizons and found the crux of the problem. According to the characteristics of our city's clothing enterprises and wholesale and retail businesses, we put forward the idea of "tug of pformation", and China Pavilion online came into being.

"Businessmen have the desire to pform, but the development of e-commerce requires not only capital, but also professional technology and marketing personnel." (2 edition)

The cost of being alone is too high and the risk is great. Only by holding together can we have a way out.

In Wu Jintu's view, the online operation of China Pavilion online will effectively integrate the resources of Taijiang and Fuzhou business circle, make up for the shortcomings of the shortage of individual businesses, and achieve collective breakout.

Transformation: building online and offline

Integrated operation mode

"Zhong Ting online" will be free to all manufacturers, wholesalers and retailers, but the entry must have a physical store.

China Pavilion online technology director Lin Dongqi said, unlike Taobao's operation mode, China Pavilion online through the new online and online integration operation, integration of online and offline resources, to achieve the seamless connection between the front and back stage.

He likened the operation mode of China Pavilion online to "N small Suning collection".

Why do we choose this business model? Lin explained that because shopping can be done more widely, and online shopping can flourish, but the factors such as the uncertainty of quality of online shopping and the inconvenient returns are also causing great difficulties to consumers.

"Consumers prefer to first compare products on the Internet, and then get the consumer experience of goods at the same store with the same price advantage."

Lin Dongqi said that this year is "the 020 year of the year". This business mode can synchronize online stores on physical stores and lines, so that consumers can freely choose shopping places, and even after placing orders, they accept the door-to-door service of physical stores.

"As long as we log on to our online platform, customers can find the current fashion at the first time, then choose online or go to the physical store experience to buy it.

When consumers are shopping, they only need to use mobile phones to sweep the two-dimensional code of the store, so that they can bring home information.

Lin Dong told reporters about future sales prospects.

"Developing e-commerce is the trend of the times, but many small and medium-sized enterprises in Fuzhou need to use an effective platform to achieve cost and risk control, and at the same time, take a detour."

The official of the Federation of industry and Commerce said that China Pavilion online is expected to become a new model to guide the pformation and upgrading of traditional enterprises and businesses in Fuzhou.

It is understood that China Pavilion online e-commerce platform has been included in the "Fuzhou city"

Development of medium and long term planning (2014 to 2020) directory.