CHIC2015: Five Major Changes To Enhance Value

"When the National Convention and Exhibition Center (Shanghai) is being built, Shanghai counterparts are guessing that CHIC will probably move to Shanghai after two years of construction, but it is unexpected that the CHIC organizers decided to move the exhibition to Shanghai when the pavilion had not yet been built. This is very bold, very strategic thinking and long-term vision." Recently, Guo Weisheng, Deputy Secretary General of Shanghai clothing and footwear business association, said at a meeting that under the current complex and changeable environment of the industry, the adjustment of CHIC will bring new impetus and direction to the future development of the industry and lead the Chinese garment industry to a new level.

In fact, new technologies such as big data, social networking and mobile Internet are changing people's way of consumption and lifestyle. To speed up business model innovation and focus on product origin, Chinese garment brands need to upgrade their core competitiveness through a series of reforms.

At the moment, CHIC has insight into the industry and market changes, combed the brand new development needs, decided to move to Shanghai in 2015, extend the exhibition function in a brand-new form, and enhance the service value, which is consistent with the trend of the adjustment and upgrading of China's garment industry structure.

Moving to Shanghai

Shanghai is the center of China's economy, transportation, finance and commerce. Here, a large number of international brands have been gathered. According to statistics, more than 90% of the world's famous brands have been settled in Shanghai, making Shanghai the brand radiation center. And some domestic garment enterprises also believe that Shanghai has won the world. In recent years, the company's headquarters or operation R & D center has moved to Shanghai.

At the same time, Shanghai has a wide range of fashion oriented consumer groups. The US global language watch has been tracking two hundred and fifty thousand blogs, print media and community websites over a long period of time, analyzing related articles about advanced uniforms, clothing and fashion, and found that the most frequently associated cities with these words last year, Shanghai ranked tenth, surpassing Tokyo and Hongkong, becoming the first fashion city in Asia.

Just because Shanghai has gathered global brands and the most fashionable consumer groups, Shanghai's retail sector is also the most advanced and diversified mode. With the continuous development of China's retail industry, CHIC exhibitors in addition to looking for agents and franchisees, more are looking for cooperation with brand new stores, department stores, shopping centers and e-commerce.

In addition, Shanghai and neighboring Zhejiang and Jiangsu are not only economically developed, but also have strong consumption ability. They also have gathered many textile and garment industrial clusters in China. Whether the channel is expanded, or whether to create a fast and stable supply chain system, or to create integrated industrial chain innovation system, or to integrate domestic and foreign superior resources, it is fast and effective.

In fact, Shanghai has proved to be the best place to hold a clothing fair. With the gradual development of China's garment industry, this concept will be more mature.

Of course, CHIC moving to Shanghai is not only a change of time and place, but also a comprehensive distillation of connotation, function and value.

　　 Open platform

CHIC has always kept the idea of opening exhibitions, because in the view of CHIC organizers, CHIC is an open, diversified, multi platform platform. It is hoped that more excellent industry organizations will take part in the strategy and contribute to the future development of the industry. In fact, in recent years, CHIC has attracted many excellent organizations at home and abroad to cooperate with its broad-minded mind and its rising value.

The Hongkong Trade Development Council is an important partner of CHIC for many years. Every year, the Hongkong fashion Pavilion is the largest exhibition area in the world. All kinds of fashion goods including clothing, handbags, leather goods, accessories and shoes are displayed in the museum, showing Hongkong's unique fashion taste and tidal touch.

In 2011, the US ENK International exhibitors took part in CHIC. In the United States, ENK is the organizer of Coterie, Designers Collective, ENK Vegas, Intermezzo Collections and WSA and other clothing exhibitions. It has high industry influence and popularity.

Recently, CHIC is also the largest retailer in the world. Exhibition EUROSHOP and its satellite show C-STAR have reached strategic cooperation. The two sides agreed to bring the concept of "future fashion retailing" to CHIC 2015. Statistics show that the EUROSHOP exhibition is held in Dusseldorf, Germany every three years, attracting nearly 2300 enterprises from 57 countries in the field of retail technology, visual merchandising, shop display and decoration.

The strong alliance will bring forward ideas, technologies and solutions to the fashion retail terminal for China's apparel market, and will also organize relevant forums and interactive activities around the core topic of "future fashion retailing".

At the CHIC2015 investment promotion conference held in July 31st, the CHIC long term partners have expressed that CHIC should not only fully support and actively participate, but also help other garment enterprises to solve their own problems through the CHIC platform, get out of the confusion, clarify the development of collateral and enhance their own value, so as to realize the overall transformation and upgrading of the industry.

As an open platform, CHIC2015 will bring together many excellent partners, which will bring new experience to exhibitors and professional audiences.

　 Building experience

At present, the process of economic evolution has changed from the past agricultural economy, industrial economy and service economy to the era of experiential economy with the change of consumption patterns.

In 2015, according to the market segmentation demand, CHIC will be planned as the two major regional layout of professional category and characteristic exhibition area. The CHIC- trend brand exhibition will also be included in the exhibition as the first time. Among them, the professional category is made up of 8 professional exhibition areas, including men's wear, leisure sports, women's wear, children's wear, leather fur, feather clothing, clothing accessories, supporting resources and so on. For the first time, the professional exhibition area is repositioned with the concept of life style. The exhibition area is composed of starry sky, link future, design force and ODM manufacturing. At the same time, CHIC organizers invite professional design companies to break through the traditional exhibition mode and introduce the "SHOW TOWN" innovative design concept, so that the exhibitors brand can contact many professional spectators in any location, and professional audiences can also change their scenery, so that there is no dead end in business. At the same time, the fashionable rest area and the popular trend display area will be set up every distance, so that the professional audience can feel fashion and gain in busy and rest.

In the future exhibition area, people will be able to feel and experience the cutting-edge technology related to the development of the clothing industry. In the exhibition area, the organizers will cooperate with the EUROSHOP+CSTAR exhibition to open up the future fashion experience area. The visual merchandising, store display and retail technology will be fully presented. In the designer area, the "SHOW ROOM IN CHIC" mode will fully display the original design strength of China; in the tide brand exhibition area, different styles of tide cards will be combined to form a multi brand concept store and integrated store. In addition, in 2015, CHIC will further implement the concept of "green, environmental protection, simplicity", and combine the features of the exhibition area to design the style booth. Through the perfect combination of decoration and furnishings, we can display the display atmosphere of various categories of products, and strive to be simple in design, flexible in configuration and convenient for exhibitors.

Convenient and efficient is the service concept of CHIC. In 2015, the CHIC customer service commissioner consulted all kinds of problems such as transportation, accommodation, catering, leasing, translation and so on during the exhibition process to solve the worries of exhibitors. At the same time, according to the exhibitors' demand for exhibitors, CHIC will give you the pertinent curatorial advisory services in booth design, display planning and service providers' recommendation. 2015, CHIC's meticulous overall planning, the concept of green economy, the comprehensive upgrading of service system, pragmatic and effective related activities, and professional quality exhibition partners will create a brand new exhibition atmosphere and experience for exhibitors and professional audiences.

Precision docking

It is the core of CHIC's efforts to promote trade in all kinds of exhibitors. In view of the demand for brand commerce, CHIC2015 will expand the information of distributor agents, optimize and optimize the resources of department stores and shopping centers, and excavate electronic business platforms, buyers, multi brand stores, absorb financing and cross-border cooperation resources. It also focuses on more than 20 types of channel resources to launch targeted invitation. At the same time, CHIC also organizes channels for docking, such as shows, business forums, pairing sessions and other activities to facilitate the aggregation of different customer groups to ensure accurate docking between exhibitors.

CHIC2015's newly opened "Starlight world" will assemble the influential clothing brands in China, gather new models, display new ideas and exchange new ideas. These brands have many business partners in the Yangtze River Delta region with Shanghai as the center. Their participation will attract more attention and participation from high-end commercial channels, financial investment institutions, high-end fashion financial media and other resources. Similarly, new exhibition areas such as "link future", "design power" and "ODM manufacturing" will also hatch more professional audiences in new fields.

Prior to the launch of CHIC2015, the CHIC organizer will publish information on exhibitors and exhibitors on its own website and various media resources. Professional audiences will be informed of the exhibitors' profiles in advance, and docking will be more effective. At the same time, exhibitors and professional audiences can also meet the matching problem through the CHIC public number.

In addition, CHIC2015 will be held at the same time as China international textile fabrics and accessories (Chun Xia) fair, which will attract more superior resources in the upstream and downstream industries, and help brands quickly find excellent suppliers.

Of course, the function of commerce is only one of the main functions of CHIC.

　 Harvest diversity

After 22 years of development, as the most influential and influential clothing and clothing brand exhibition in Asia, CHIC has grown into a comprehensive business platform with many functions, such as business negotiation, channel development, resource integration, market inspection, tidal release, cross-border cooperation, international cooperation, capital docking and so on.

In CHIC, brand at the stage of brand creation can learn the successful experience of other excellent brands, and expand the market by acting franchisees; the brand in the middle stage of development can better present the brand style, optimize the channel, control the brand development direction; mature stage brand display its own new mode, new thinking, new strategy, pass on the brand culture, and release the popular trend; the listed brand can display the brand strength, finance and acquisition, realize cross-border cooperation, international resources integration, develop the international market, absorb high-end talents, and so on.

And supporting enterprises, ODM enterprises, designer brands, clothing brands and so on can be passed. CHIC To achieve cooperation with clothing brand strategy, get orders, and even attract capital attention.

At CHIC2015-->