Chongqing Will Build An Incubator To Help Enterprises Touch The Net.

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Xiaobian of the network to introduce to you is that Chongqing will build an incubator to help enterprises touch the net.

How can we make our products sell well? How to form a team? Yesterday, 200 enterprises in our city accepted the training of e-commerce providers to learn the way to touch the net.

"1/3 service companies in our city have already touched the net, but are restricted by talents, ideas, funds and so on. There is still a big gap between the net effect and the coastal cities."

Chongqing garment industry association responsible person said, will create "O2O Incubation Park", help Chongqing garment enterprises pformation.

How can we make our products sell well? How to form a team? Yesterday, 200 enterprises in our city accepted the training of electricity providers collectively, learning the way to touch the net.

"1/3 service companies in our city have already touched the net, but are restricted by talents, ideas, funds and so on. There is still a big gap between the net effect and the coastal cities."

Chongqing garment industry association responsible person said, will create "O2O Incubation Park", help Chongqing garment enterprises pformation.

80% loss of service network

"Touching the net is already a necessity."

Yesterday, Sean Lau, director of the marketing department of the city garment industry association, said that the electricity supplier has become a common product sales and brand display channel.

However, compared with the coastal cities, there are some difficulties in the clothing industry of our city, such as late net development and low development atmosphere.

According to the briefing, at present, Jiangsu and Zhejiang and other places of clothing enterprises, touting rate has exceeded 2/3.

However, according to the rough statistics of Chongqing garment industry association, at present, more than 3000 enterprises in our city have only about 1/3 of touches.

Among them, the real profit is less than 20%.

That is to say, 80% electric clothing companies are losing money.

Take a large brand in Chongqing as an example, the annual output value reaches 500 million yuan, but the online sales amount is only 10 million yuan.

Backward ideas and talents

Sean Lau said that this is mainly restricted by talents, ideas, funds and so on. Many people mistake the Internet as a "drains" to eliminate inventory. Because the Internet has not been upgraded to brand display and customer experience, and most of them are losing money by restricting capital investment and professional electricity providers, most of them are making money at a loss.

Cheng Qifei, executive vice president of the Chongqing Fashion Association and boss of the company, said that the pformation of the original business concept is the first hurdle to overcome.

He tried to attract customers by low price strategy in the early stage of net contact, and he lost nearly 2 million yuan.

Later, the brand line was improved, and online sales reached 20 million yuan a year.

Building incubator to reduce costs

Sean Lau said that the pformation of clothing business is a major trend, but the cost is high.

In order to reduce the cost of touching the net and accumulate relevant experience, the city garment industry association is preparing to establish the "Chongqing brand clothing city O2O incubation garden". Clothing companies only need to put samples in the incubator Park, where we can conduct a series of works such as model shooting, display, Internet and so on. Enterprises only need to have warehouse logistics, which can greatly reduce the cost.

According to the introduction, the hatchery area is 5000 square meters, which is divided into channel function area, training incubation area and cloud experience center. It can display brand display, centralized promotion, leisure experience, personnel training, and small and micro business enterprise incubation.

The site is being selected for progress at the end of the year.

Service enterprises touch the net

Selling is lifestyle.

So, how can clothing enterprises touch the net to succeed?

Yesterday, the former president of Taobao Wan Tong college and the senior vice president of Huambo Tsinghua University, Wan Tang, said that online shops not only sell clothes, but also a way of life.

He said, "online stores sell lifestyle and visual merchandising. If there is no real team, there are no professional artists, and a few models should be taken temporarily to take some photos, so that online shops can not make money."

King of flowers began to do it two years ago.

Today, Internet sales account for more than 90% of its sales.

Boss Wang Yong's experience is "the most important thing is sales."

He said that clothing operators generally did not make profits in the first three months, and at the same time, they spent more than 500 thousand yuan on team and technology.

To expand the market, we need to select the right products and pack them well, so that we can enter the forefront of the list and increase the visibility of consumers.