Effective Communication: Seven Simple Steps To Make Telephone Sales Easy.

< p > < strong > first step: let a href= "http://sjfzxm.com/news/index_z.asp" > Customer < /a > know /strong > /p >

< p > to let customers know the products of your company, this is the first thing to be promoted.

It is not difficult to do such a thing. If you say a few words after entering the door, you can let the customer know.

In order to let customers know, they have to visit. In order to let many customers know, they have to visit more.

Marketing is hard work. If you want to succeed, don't be afraid of suffering.

Of course, being afraid of hardships does not mean running around.

Running customers should pay attention to goals, routes and steps. Planned, focused and rhythmic marketing can increase efficiency and increase interest.

Do not think that people know that your company's products will buy, so that customers pay money is not an easy task.

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< p > < strong > second step: let the customer understand < /strong > < /p >.

< p > knowing is not equal to understanding, and customers can not buy products without understanding.

What is "understanding"? People understand the performance, quality, price and so on of your products.

You can only make people understand if you only introduce products in detail.

The problem is that because of busy work, customers often do not give you a lot of time to introduce, can you make it clear in a very short time, which is a major test for salesmen.

Another situation is that the customer does not want to understand the product you want to sell, because he is not interested in this product at all.

Under such circumstances, how to arouse customers' interest is very important.

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< p > < strong > third step: let the customer trust < /strong > /p >

< p > customers can hardly make a purchase decision even if they understand your product, because he still doesn't know you and your business, or can't trust the products you sell.

The more difficult it is to sell complex or valuable products, the less likely it is to win customers' trust.

At this point, you have to do more trust work.

Winning trust is inseparable from the necessary proof materials, but these are not enough. Sometimes, a word, an expression or even a look will make people suspicious.

Salesmen must strengthen their integrity, because honest people are always more trustworthy than those who are not honest.

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< p > < strong > fourth steps: let customers be moved to < /strong > /p >

< p > do customers know, understand and trust your product to buy it? That's not necessarily true.

The psychology of customers is complex.

They may still be wondering if there is any special value in selling your products. They may be wondering whether they want to replace the original products with this product, or they may still be thinking about whether the money on hand is surplus or not.

A clever salesman is good at observing and observing, and once he finds out the subtle psychology of a client, he may be tempted to say a few intimate words.

Salesmen should learn more psychology. They should not only be good at grasping customer psychology, but also be good at influencing customer psychology.

It is often said that salesmen often deal with customers, but they often deal with their customers' psychology.

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< p > < strong > fifth step: let customers choose < /strong > /p >

< p > customers will not necessarily buy products you sell after they are tempted.

All experienced customers have strong sense of choice.

After deciding to buy your product, they will also think about whether the products of other manufacturers will be more reliable and cheaper than your products.

Some customers will also take the time to choose their minds, that is, whether they are suitable to buy now or to buy in the future.

If a salesman finds out that the customer cares about this problem, he must also be practical and proper in doing some effective persuasion. Otherwise, the four moves on the top will be gone.

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< p > < strong > sixth steps: let the customer rest assured that < /strong > < /p >

< p > to let customers feel relieved is to relieve their worries, which should be realized through propaganda and explanation of after-sales service measures.

Through perceptual knowledge and rational thinking, customers will worry about the quality of products once they intend to buy the products you sell.

At this time, salesmen should be good at answering all kinds of questions raised by customers according to the relevant regulations of enterprises, so that they can be changed from worry to reassurance.

Propaganda and explanation of after-sales service measures can neither be said nor talked about.

Don't tell us what you can't do, otherwise it's cheating. Let's not talk less. The more quality assurance measures our customers know, the more assured they are.

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< p > < strong > seventh step: let the customer decide < /strong > /p >

< p > even if you go through the above six steps, don't take it lightly, because some customers' knowledge is easy to repeat. If someone poured cold water on them, their determination would be easier to move. In order to successfully sell the product, the salesman should be mentally prepared for unexpected accidents that might happen during the paction, and be ready to meet all kinds of subversive challenges at any time, until the customer finally decides to purchase.

Successful marketing requires not only a wealth of business knowledge, but also a lot of valuable psychological qualities, such as strong will and calm response.

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< p > chess should be flexible and flexible.

The above seven steps, as they say, is a promotional process rather than a sales promotion factor.

It is hard to expect mechanically to finish this "seven step game" because of the different products and customers.

However, no matter how complex the product and customer situation is, the seven elements will always exist in the process of promotion.

Marketing elements must be subordinated to and serve the customers' psychological elements of purchase, because the general customers will buy or buy products before or after, or more or less, these psychological activities, so marketers must be aware of these psychological activities and deal with them flexibly.

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