Tmall Releases Fashion Strategy To Build Fashion Ecosystem

In the new season of autumn and winter in 2014, Tmall provides a package of fashion solutions for the platform brand, including customized fashion blockbuster, thematic shopping guide and fashion show. It provides consumers with the fashion trend and trend information synchronized with the international fashion industry, the first brand new product launched by T and the innovative service of "watching and buying" simultaneously with P.

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< p > < strong > the overall solution of publishing brand fashion is < /strong > /p >

< p > as one of the fashion strategies, Tmall based on the platform's understanding of consumers and brand marketing experience, with reference to the analysis results of massive data, provides brand branding overall solutions for brands, and opens up new products under the online and offline sales, so that consumers can enjoy the new shopping experience of "watching TV online" and "watching and buying".

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< p > in terms of brand packaging, Tmall offers customized fashion shows and rich fashion blockbusters for single brands.

The blockbuster is shown offline by fashion group COSMOPOLITAN and fashion bazaar magazine, and is displayed on Tmall's new fashion show page.

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In terms of brand promotion, Tmall is about to launch 11 fashion show, "fashion without borders, Tmall new fashion," and invite dozens of domestic first-line fashion trend leaders and celebrities to come to the scene. The famous model photographers and stylists will work together to create a fashion blockbuster Grand Award P.

Participate in the show brand, covering all stages of international brand, domestic famous brand, Tmall original and other brand growth.

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< p > Tmall adopts the idea of innovative technology and the improvement of client settings. When consumers are able to use the mobile phone computer to "see the show", they can click directly on the page to buy the models to match them, so as to achieve the new shopping experience while watching and buying.

In addition, when consumers read and enjoy fashion magazines and online browsing, they can directly see the brands and activities page through the scanning of Tmall mobile clients, and turn the visual feast enjoyment into an easy shopping experience.

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< p > < strong > create fashion media multidimensional < a href= "http:// www.91se91.com/news/index_c.asp" > marketing system < /a > /strong > /p >

< p > two of Tmall's fashion strategy, that is to create a multi-dimensional marketing system for fashion media.

Different from the traditional traditional online marketing methods, Tmall has built up a media station by integrating the resources of TV, fashion magazines, fashion opinion leaders and other kinds of resources.

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< p > Fashion Group includes men's clothing, fashion home, fashion health, Baisha jewelry, etc., offering new media forms such as Tmall media station, YOKA fashion network, sage APP, star media opinion leaders, and so on, forming a complementary multi-dimensional marketing system for fashion media.

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< p > in the field of satellite TV cooperation, Tmall has joined hands with CCTV's "China on the tip of the tongue" and Hunan TV's "Daddy's going to where" and other TV media through the innovation of TV + business's "F2O" mode.

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< p > wireless terminal, < a href= "http:// www.91se91.com/news/index_c.asp" > Tmall < /a > develop mobile phone client "fan Er", attract designers, super girls, models and other fashion trends, share shopping experience and fashion attitude by brand marking way, provide display for consumers and interact with consumers.

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"P," said Su Mang, President of fashion group, referring to Tmall media station. "This is a brand new media system and a new fashion expression.

Fashion celebrities and star idols are close to us, so that we can buy one of his outfits through a gentle click. "

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< p > < strong > continue to lead B2C to achieve full a href= "http:// www.91se91.com/news/index_c.asp" > Fashion > /a > /strong > /p >

Since the second quarter of this year, Tmall has implemented a comprehensive revision of its home page and updated its brand slogan. Tmall has unveiled its new posture of fashion tonal and has constantly expanded the fashion border. P

In addition to Burberry, Estee Lauder, ASOS, imprint, ZARA and other international frontline brands, more than more than 4000 international brands in more than 45 countries have been stationed in Tmall.

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< p > as an important point of Tmall fashion, Tmall occupies 74.3% of B2C apparel trade and occupies an absolute leading edge.

In the middle of, the promotion of clothing and new products accounted for more than 60% of the sales promotion. Besides the previous domestic brands and brand names, international brands also joined.

In addition to costumes and makeup, Tmall has made innovations in all vertical categories such as 3C digital, home decoration, business super, and so on. It has innovated the services of "new products in the whole network", "first try and buy", "C2B ordering", and "nationwide door-to-door" service, so as to realize the overall fashion of goods and services in various industries.

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< p > for a series of market moves after Tmall released the five strategy, market feedback is good.

According to Ai Rui's "2014Q2 China online shopping market paction scale report", Tmall's market share accounted for 57.3%, the growth rate of Q1 was nearly 7%, and it continued to lead the B2C shopping market.

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< p > Tmall breaks the single shelf display mode, conveys the current lifestyle of advocating in the form of window display, realizes the emotional resonance between brand and consumption through fashion group endorsement and multi-media three-dimensional marketing system and other channels, and provides brand trendy packaging solution for brands through the media station to provide brand, promotion and sales Trinity of brand fashion packaging solutions. It helps brand shape enhance brand image and add value, and connects the brand, fashion media and consumers with the platform's role, forming a common fashion ecosystem.

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< p > industry analysis shows that fashion is the future trend of the electricity supplier. In the case of slow natural growth of users, how to improve the stickiness of the platform and improve the location of the electricity supplier in the user's mind needs the essential pformation of the electronic business platform.

This is also the real intention of the electricity supplier industry to constantly increase its price in the big brands, new products, and positive sales.

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