PEAK International Upgrade Effective Net Profit Increased By 34.6%

< p > > a href= "http://sjfzxm.com/news/index_s.asp" > < /a > two years. China's sporting goods market continues to be sluggish. Industry shuffling has made some small sporting goods companies gradually eliminated by the market, and the market concentration has been further improved.

Industry leading brands seized this opportunity, reversing the decline in the first half of 2014 through a series of brand upgrades and operational changes.

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< p > PEAK is one of the sports brands that take the lead in achieving recovery. Sales revenue and net profit have increased by more than 10%. The gross profit margin, which has been affected by the low price strategy of competitive products, has increased by 4.4 percentage points to 38.4% compared with that of two years ago.

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< p > "PEAK's profitability has benefited from a series of active adjustments PEAK started 3 years ago."

Xu Zhihua said.

Since 2011, PEAK has taken the initiative to adjust its operation mode. Through implementing a series of positive and effective measures such as channel flatten strategy, promoting retailer's retail pformation, reforming order mode and improving terminal image, the number of distributors has nearly doubled compared with 3 years ago, and the rapid complement single mode has been gradually established, and the storefront has also been optimized to 6000, thus making the terminal image gradually conform to the internationalization and specialized brand image, attracting a large number of young consumers to shop and buy the favorite merchandise.

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< p > in addition to a series of improvements in the domestic market, PEAK has also been actively expanding overseas markets through strong international sports resources through many years of "brand export" strategy, and has entered many potential and blank overseas markets.

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< p > according to PEAK sports mid-term financial report, PEAK has entered more than 80 countries and regions worldwide.

As of June 30th, PEAK's international sales increased by 67.63% over the same period last year, reaching 290 million yuan, accounting for 14.8% of the total turnover of the company from 22.6% in the same period last year.

The proportion of PEAK's overseas income in total revenue ranks first in China's sporting goods industry.

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< p > "2014 is a sports year. Thanks to abundant sports marketing resources, PEAK has gained a lot of exposure opportunities in this year's top international competitions, such as the Australian Open, Sochi Winter Olympics, NBA playoffs and finals, thus speeding up the pace of overseas potential market and blank market."

PEAK sports CEO Xu Zhihua said, "this is an important driving force for the rapid growth of our overseas market."

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< p > up to now, PEAK has signed 10 NBA players including NBA champion, All-Star player Tony Parker, and 24 tennis international stars.

At the same time, it has become the partner of NBA and FIBA's top two basketball organizations in the world.

In addition, it sponsored 8 National Basketball associations such as Australia and Germany.

PEAK has become the most abundant international sports brand in China.

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< p > in the second half of this year, as the first and only Chinese sports brand to appear in the first Spanish FIBA World Cup in Spain, PEAK will be unveiled as the official partner of the "FIBA Basketball World Cup". PEAK will fully upgrade its marketing strategy. It will not only sponsor the four strong international teams in Australia, Iran, Serbia and New Zealand to fight for the championship, but also open an interactive experience zone on the sidelines, and hold a series of online and offline interactive activities on the international social media such as MVF shoes. The purpose is to let more international fans feel the PEAK brand charm and professional products.

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< p > "our aim is to mobilize international large-scale sporting events and regional sponsorship, as well as the global influence of international super stars such as Parke, and better aim at overseas emerging markets and blank markets."

Xu Zhihua said, "in the future, under the promotion and publicity of multi-channel and multi platform, we will infiltrate PEAK's specialized products into more market segments."

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< p > in fact, PEAK's international marketing strategy has been approved by distributors.

According to PEAK's 2014 two quarter (2014Q3, 2014Q4) order data, the two quarter order also continued to achieve 10-20% growth.

If the market conditions continue to improve, PEAK's goal of achieving positive growth this year is worth looking forward to.

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