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Transformation And Upgrading: Jinjiang Footwear Industry Goes Out Of The "Upward Curve".

2014/8/15 11:40:00 22

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Transformation And Upgrading Jinjiang Footwear Industry Uplink Curve "

news from the Jinjiang economic and Trade Bureau shows that in the first half of the year, the output value of Jinjiang footwear industry and textile and garment industry has gone out of the trough of single digit growth, respectively, by 10.7% and 13.2% respectively.

the industry chain of footwear and footwear is frequently reported. /p >

> a href= "http://sjfzxm.com/news/index_f.asp" > Anta sports < /a > two weeks of good news.

First signed in August 4th, the State Sports Administration's gymnastics Management Center successfully copied Lining's "lair". Two days later, Anta first announced its first half performance in 2014, with a turnover of 4 billion 120 million yuan, an increase of 22.4%, a net profit of 803 million yuan, an increase of 28.3%.

Anta sports's "counterattack" has greatly boosted the confidence of the industry, and also reflects the efforts of the footwear industry in Jinjiang from side to side.

reporters learned from the Jinjiang economic and trade bureau that apart from Anta sports, the leading enterprises such as 361 degrees, del Hui, Jordan, Li Lang, and nine herdmen have also increased substantially compared with last year.

leading enterprises have strong momentum of development, and small and medium-sized enterprises, which are the basis of the whole industry, can not afford much more.

Jinjiang economic and Trade Bureau responsible person said that in recent years, a number of enterprises including Tianlun Tian (Tianlun Tian store), St. Valentine, Kasiron and other enterprises have entered a healthy upward track through the pformation of outdoor products and children's articles, and Philharmonic (Philharmonic store) and Greater East Asian enterprises have successfully entered Reebok, Adidas and other world-renowned brand supply chains and participated in international brand foundry through strengthening management and enhancing internal control.

as an integral part of the industrial chain, the upstream suppliers of shoes and clothing also did not let the brand "special beauty".

Take Xun Xing shares as an example. In the first half of this year, business income was 540 million yuan, up 10.08% over the same period last year. Operating profit was 58 million yuan, an increase of 28.39% over the same period last year. The net profit of shareholders belonging to the listed company was 53 million yuan, up 41.32% over the same period last year.

Data at the same time, let the industry see the signs of recovery of the industrial chain.

innovation supports "big counterattack" /p >

on the day of the first half year's performance, Ding Shizhong, chairman of Anta Sports Bureau, wrote on micro-blog: "it's time to release the pcript. The first half performance far exceeded the market expectation, and the performance declined for 24 consecutive months, making the whole team face unprecedented challenges.

We should be proud of our initiative to resist pressure and pform retail business successfully. "

this is also a true portrayal of Jinjiang footwear industry in the past two years.

In the face of all kinds of adverse situations, Jinjiang shoes and clothing enterprises actively seek breakthroughs, especially the leading enterprises' marketing channels and product structure adjustment have been in place one after another, and the fundamentals are getting better day by day.

In the half year results announced in August 11th, P revealed that the number of retail outlets of the main brand "LILANZ" has decreased by 158, and the pace of opening up has fallen behind expectations.

It also reflects a gesture of the local shoe and clothing enterprises to the market: from the past relying on the "horse race enclosure" blindly to the growth of sales volume, and now changing to the single store efficiency.

data can well prove this change.

In the first half of this year, China's turnover slowed down by 0.2% compared with the same period last year, but its profit did not rise, rising to 248 million yuan.

for such a change, Ma Gang, an independent critic of the famous footwear and garment industry in China, believes that it is a general direction to increase efficiency and change from quantitative change to qualitative change.

He also said that it was far from enough to rely solely on closing stores.

"generally speaking, the total market share of shoes and clothing has increased slightly, but in the future, the growth of enterprises depends on cruel competition instead of filling the blank market, so there may be two enterprises with negative growth in the growth of one enterprise."

Ma Gang analysis.

for the shoe and garment enterprises in Jinjiang, the competition will be more intense in the future.

Fortunately, in the past two years, the footwear and apparel industry chain in Jinjiang has been well prepared.

P, Anta sports and China's leading enterprises need not go into details. Upstream supply chain enterprises are also ready to go. The focus of their efforts is more on innovation, hoping to shoulder the innovation banner of the whole industry chain.

"in the fast changing market, enterprises without innovation are often difficult to base themselves on, and continuous innovation can enhance the added value of products.

In order to do well in product innovation, we frequently participate in foreign exhibitions, keep up with the international market trend information, and keep developing new products every month on technology development.

We firmly believe that only by innovation can we maintain the viscosity of brands and achieve win-win results.

In the round table meeting of the supply chain development of Jinjiang footwear industry, which was held last Friday, Zhuang Gangsong, general manager of Quanzhou star shoes and clothing (star tattoo shoes & accessories) materials Co., Ltd., said in an interview with our reporter.