Wanda Enters Children'S Market To Launch Parent Child Brand

< p > August 12th, < a href= "http:// www.91se91.com/news/index_c.asp" > Wanda Group < /a > enter the first private brand of children's industry, "Wanda Baby King" is about to be released at Suofeite Hotel in Wanda Plaza, Beijing. This is another attempt of Wanda in the cultural field after the cinema line, chain entertainment, a href= "http:// www.91se91.com/news/index_c.asp", theme park "/a" and book publishing.

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< p > seeing the booming market opportunities of children in recent years, Wanda Group founded Wanda children entertainment limited in 2013 and began to focus on the growth space of millions of Chinese children.

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< p > Wanda baby Wang < a href= "http:// www.91se91.com/news/index_c.asp" > parent-child paradise < /a > will be arranged in the national Wanda Plaza, with an area of 3000-5000 square meters, aiming at children of different ages, integrating into the functional areas of early education, theme photography, birthday party, parent-child restaurant, animation square and so on in the wonderful entertainment.

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Wang Jianlin, chairman of Wanda Group, said in a public speech earlier in Shanghai that Wanda was a cultural industry. It was not simply a cultural research culture. Wanda played a combination of boxing. The more the combination of elements, the larger the scale, the stronger the power.

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< p > it is reported that Wanda Baby King will become the "standard" of every Wanda Plaza in the future.

As the first phase of the launch of the innovative parent-child paradise, this year will be the first to enter 9 cities such as Dongguan, Ma'anshan, Kunming, Longyan, Yantai, Jiangmen, Beijing, Huaian and Baotou. It is estimated that by 2020, Wanda children's paradise will form nearly 200 scale in the whole country, and is expected to become the largest and most influential parent child theme park cluster in China.

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< p > related reports: Wanda entered the children's industry for 7 years to create 200 treasure paradise, < /p >

P Wanda Group's children's Entertainment Limited will hold a grand press conference on August 12th, announcing the launch of the first private brand, Wanda Baby King Park, to enter the children's industry.

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< p > 2014, Wanda Baby King Park will open in Dongguan, Dongcheng, Huaian, Kunming Xishan, Yantai, Beijing Tongzhou, Ma'anshan, Baotou, Longyan, Jiangmen and other nine areas of Wanda Plaza.

Wanda Group plans to open 23 baby Wang parks in 2015, and expects to form nearly 200 nationwide in 2020.

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< p > reporter learned that Wanda Baby King Park is located in China's innovative animation parent-child paradise, each park's area is between 3000 and 5000 square meters.

In view of the 0-8 year old parent-child family, the early childhood education, thematic photography, birthday party, parent-child restaurant, baby square and other functional areas are integrated into the play to provide a one-stop happy experience for parents and children.

Wanda children entertainment Limited is a platform company invested by Wanda Group to invest in Chinese family and family entertainment industry.

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< p > in March this year, Wang Jianlin, chairman of Wanda Group, made the first speech at the invitation of the Propaganda Department of the Shanghai municipal Party committee to carry out a series of lectures on "promoting the development of Shanghai's cultural industry".

In his speech, Wang Jianlin revealed that three years ago, Wanda had already begun to study the children's industry.

Children's industry is an important part of Wanda culture industry.

In Wang Jianlin's view, most industries have ceilings, but the cultural industry is not a "ceiling" industry.

The development of cultural industry brand has great impact and profits are considerable.

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"P" Wanda has been involved in the cultural industry since 2006. Now it has involved cultural tourism city, film industry, stage entertainment, movie entertainment technology, theme park, chain children entertainment, chain store KTV, newspapers and magazines, art collections and so on.

In 2012, Wanda registered and established a cultural industry group in Beijing, with an income of over billion yuan in the year.

In 2013, the income of 25 billion 500 million yuan was the first of the top 30 of the national cultural industry published by the Central Propaganda Department.

In 2014, Wanda culture group's revenue target was 32 billion yuan. "Wanda culture industry started not only in the content industry, but from technology and form innovation, which is also aimed at large-scale and risk averse."

Wang Jianlin pointed out in his speech.

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< p > baby Wang paradise project is also one of the important strategies for Wanda Group to pform into an experiential comprehensive format.

Under the impact of the electricity supplier, the traditional retail business is facing pformation.

Increasing the proportion of experiential formats has almost become a consensus.

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< p > in fact, Wanda Plaza has already made adjustments.

As early as the Wanda Group's 2013 annual summary of the first half of the work, Wang Jianlin put forward that Wanda Plaza should reduce the proportion of retail formats, especially to reduce the proportion of clothing retail business, and increase the proportion of life styles, such as hairdressing, nail polish, book bar, education and training.

Wanda Group requires that the two floor of the Wanda Plaza, which will open in the fourth quarter of 2013, will completely abolish the format of dress and apparel, and strive not to recruit retail formats. After 2015, the two floors of the 72 Wanda Plaza have been adjusted.

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< p > China children's Industry Research Center released the "indoor children's paradise industry development trend report (2013-2015)", pointed out that with the domestic commercial area supply exceeds demand, homogenization competition is serious.

At present, the commercial complex is mostly composed of residential + office + shopping center, and the operation mode of shopping center is mostly the main store + sub main store. The homogenization of positioning becomes the obstacle encountered in the operation of commercial projects, and commercial real estate needs to break through the solution.

The entry of indoor children's Park brings good location for children and families for the theme positioning of commercial real estate.

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< p > indoor children's Park can bring a lot of people's flow, can effectively improve the surrounding environment, create a unique cultural atmosphere, is conducive to the development and value of real estate development.

At the same time, large shopping malls are totally enclosed, free from external weather interference, and fully functional, which can meet different needs of consumers, and help to enhance the detention time and the two revisit rate of indoor parks.

Commercial real estate and indoor paradise form a good complementary relationship.

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< p > in addition to its own adjustment needs, Wanda Group believes that the children's industry is also facing unprecedented opportunities for development.

There are 220 million children (0-12 years old) in China, accounting for 15% of the total population of the country. Among them, 0-8 years old account for 12.7% of the total population of the country; from 2007 to 2025, 16 million per year; children's disposable daily consumption accounts for nearly 30% of household income; the size of China's children's industry is roughly 1 trillion.

The current situation is low concentration of industries, small scale of enterprises, weak ability to resist risks, lack of long-term planning and weak cultural creativity.

And the brand and the concept of Paradise management mode is the lack of domestic children's paradise industry.

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The advantage of < p > Wanda baby Wang paradise lies in the strong financial support of Wanda Group.

It can gradually cover Wanda Plaza across the country, and quickly form branding, industrialization and scale.

Research and development of supporting original animation series gives paradise a special cultural theme.

In addition, Wanda Group can maximize the integration of formats, support the development of parks, and create the most influential innovative parent-child interaction experience space.

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< p > in addition, Wanda Baby King Park will give children's industry a deeper cultural connotation. It will be built into the high quality life center of every city center through Wanda Baby King's paradise platform.

Children can play in the park, teach early, teach photographs, take photos and attend birthday parties. Parents can accompany their children to enjoy family happiness in their parent children's restaurants, accompany their children to grow happily, and also buy baby products in retail space.

In addition, there will be a large number of parent-child activities in the park, which will bring about the relationship and interaction between parents and parents in the same city, which can generate more parenting communication, share the experience of child rearing and get more child care information on this platform.

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< p > according to the aforementioned research report, the China children's Industry Research Center believes that with the development of children's indoor amusement parks from commercial support to indoor theme amusement parks, and with the deepening of the integration with the real estate industry, it is expected that a leading industry or brand with larger scale and influence will be expected to emerge, and the integration of high-tech, branding, thematic and diversified formats will be realized step by step.

Judging from the current development trend of children's industry in our country, Wanda is the first brand of China's commercial real estate to enter the children's industry. In the national Wanda Plaza, a large number of chain children's parks are rapidly arranged. Whether in branding, industrialization or scale, they are expected to lead the children's industry in China and create a new trend of children's industry.

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