Guangyao Orient Square Wants To Adjust: Department Stores Give Up "Dynamic Batch" Upgrade

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Century P, which occupied the 60% market share of the "dynamic batch", was accepted by Guangyao in the end of last year.

After the acquisition of Tian Le, Guangyao group began to upgrade and adjust all along.

A person close to guangdongfang said that century day music was mainly aimed at upgrading the software and hardware environment of businesses.

Despite the constant news of relocation, wholesale century landmark shops are still in demand.

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At present, the composition of the Teng Lok merchants in the 21st century will not change. But in order to improve the business environment and the chaos of "moving batches", the century Tian Le has already carried out warehouse location outside the Fifth Ring Road to solve the warehousing and logistics problems for merchants.

Li Guibin, chairman of Guangyao Oriental, once said that he hoped to regenerate three days of "Tian le" in three years, so that annual sales could reach 100 billion yuan.

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< p > reporters found yesterday that the website has not been formally launched, and is still being upgraded and maintained.

According to the planning of Guangyao Eastern, the website will become a professional wholesale platform for clothing and a channel for upstream manufacturers to trade with wholesalers.

The mobile batch network will be a link between the pformation and upgrading of the zoos in the traditional clothing wholesale business.

Beijing Business Daily reporter learned that Guangyao Eastern will eliminate Guangyao Oriental Plaza department store main stores, plus part of the area to be developed, giving way to the mobile batch network experience Plaza.

The experience Plaza is about 120 thousand square meters, stationed in 3000 brands, and the first round of investment has been completed. Merchants not only come from "dynamic batch", but also wholesale merchants such as Dahongmen and Abe Road, and may also include wholesale merchants in North China, central China and Southern China.

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< p > Guangyao Oriental Plaza is the first project of Guangyao group in Beijing. The total construction scale is 280 thousand square meters, of which the commercial area is 100 thousand square meters.

According to the previous plan of Guangyao group, Guangyao Oriental Plaza is a world-class one-stop service experience Plaza. It promotes quality by exhibition, attracts people's popularity with special products Expo City, and promotes passenger flow with department stores, gourmet foods, movies and video games.

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< p >, however, with the relocation of the experience square of the mobile batch network, Guangyao Oriental Plaza will be pformed into an upgraded version of "dynamic batch".

In the upgraded version of the "dynamic batch", there will be an international fashion show, a fashion designer's promenade promenade, a star shopping street and an electronic shopping experience with Internet and 3D elements.

According to a person familiar with the matter, merchants in the experience Plaza need to have their own brands and annual sales need to reach a certain scale.

The merchants who moved the batch network preferred the merchants in the experience Plaza, and the two will enter the market at the end of August.

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< p > although there are barriers to entry, Guangyao has also offered preferential conditions.

It is understood that all the construction cost of the mobile batch network is the responsibility of the company, and the photo, repair and uploading of the merchandise are also unified by the company.

And within two years, Guangyao does not charge advertising, deduction and ranking fees to merchants, and does not occupy commercial capital.

At the same time, Guangyao will be responsible for warehousing, logistics and other issues.

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< p > warehousing, logistics and so on are the main reasons for the relocation of wholesale markets.

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< p > Hong Tao, a professor at the school of economics, Beijing Technology and Business University and an expert invited by the North Business Research Institute, said that Guangyao Oriental Plaza would strip the business flow from the logistics and conduct wholesale trading in the form of experiencing the square.

This paction mode that only carries on business activities is also the trend of wholesale market pformation and upgrading.

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< p > Guo Zengli, director of China shopping center industry information center, believes that from the locational conditions, the "professional market" matches the passenger flow of Beijing West Railway Station.

From the perspective of operators, Guangyao Orient Group, with its investment background, does not have many successful experiences in running shopping centers.

After the pformation of professional market, from brand investment to operation difficulty will be smaller.

From the point of view of revenue, the income of the professional market in the region may be higher than that of the shopping center, and there will be more room and potential for the rent level.

A businessman also revealed that the rent of the century Le Wang shop is about 360 thousand yuan / year, and the rent of the movable shop experience shop is about 1/10.

But this is still higher than the rental income of the surrounding shopping centers.

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< p > although Guangyao Orient Group has limited conditions for merchants to enter the experience Plaza and dynamic batch network, in the view of the insiders, operators in the investment background often find it difficult to get rid of the profit seeking mentality, and the balance of the quality and investment benefits of merchants will be unconsciously tilted.

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