First Trial Of Alibaba "Future Business Circle" Wulin Road Women's Wear Street

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< p > August 10th afternoon news, Alibaba group and Hangzhou Xiacheng District government announced today that the two sides have reached a strategic cooperation, plans to integrate the merchants in the Wulin business circle with Alibaba's e-commerce platform, and explore a new mode of operation in the mobile Internet era.

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< p > it is understood that the first phase of Wulin's "future business circle" will be launched in women's clothing street, Wulin Road, involving catering, hotel accommodation, shopping, leisure and entertainment, attractions and public services.

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< p > consumers can scan the Wulin business circle's two-dimensional code through Taobao mobile or Alipay wallet, and then enter the gathering page of Wulin business circle.

This converging page, which integrates merchants in Wulin business circle, becomes a virtual "Wulin business circle" on mobile phones, similar to the mirror image, but it also exists.

Consumers can also add "Wulin business circle" in the service window of Alipay wallet, stroll in Wulin in Alipay wallet, and experience the deep integration of virtual and reality.

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< p > it is reported that in the gathering page of "Wulin", a variety of formats including gourmet, beauty, movie, hotel, business center and brand entity store are gathered. Consumers can click on the cell phone to order meals, book seats, buy movie tickets, book hotels, buy < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >.

In addition, offline store activities will display shop information, star products and discount promotions, both supporting online order and offline shopping.

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< p > convergence page also integrates group buying and membership card functions.

Group buying can connect almost all merchants in Wulin commercial circle.

At the same time, users can also receive the discount card from the Alipay wallet service window through the converging page.

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< p > in addition, the "Wulin business circle" of Taobao mobile and Alipay wallet also collect public service functions and business trips, support inquiry and navigation to parking lots, public toilet, bus stops, scenic spots and drugstores. If consumers want to take a taxi, the virtual "Wulin business circle" also integrates the "fast taxi" taxi service.

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< p > Alibaba revealed that there were about 400 merchants in the first stage of Wulin Road women's wear street.

Among them, hotels, restaurants, entertainment, cinemas and business centers, and other offline brand shops, after selection, there are more than 10 stores on-line.

In the above 400 physical stores, mobile phone orders and payments can be supported.

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< p > Alibaba group CPO (chief manpower officer) and small and micro financial services group (chips) CEO Peng Lei said that the cooperation with the lower city government is a bold attempt of Alibaba in the "cloud + end" strategy.

The integration of mobile e-commerce, mobile payment and big data platform provides a one-stop overall solution for Wulin commercial circle.

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Wang Lijuan, general manager of O2O business unit of small and micro financial services group (P), said that the future business circle project covers almost all mobile end products of Alibaba. With mobile phone Taobao and Alipay wallet as the carrier, it has gathered many products and functions such as Amoy spot, Taobao travel, Taobao movie, High German map, fast taxi, free Wi-Fi, and so on.

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Chen Weiqiang, Secretary of the lower City District Committee, said that under the background of the data age and the smart economy, the government and offline business circles should open their minds to take the initiative to embrace the new technologies, new formats and new models of the mobile Internet, and promote the pformation and development of the traditional industries. P

Through mode innovation, we will lead and drive economic pformation and development.

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< p > it is worth noting that the Wulin business circle has access to Alipay wallet's "comprehensive free Wi-Fi" plan.

After entering the Wulin business circle, users can access the Internet free of charge without login password.

Prior to that, Xiacheng promoted the Skynet project in Wulin commercial circle, and worked with China Mobile to provide users with safe and convenient free Wi-Fi access, so as to cultivate e-commerce related services such as offline network marketing, data operation and mobile payment.

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< p > Alipay merchant edition APP and Taobao shopping guide treasure also gradually spread in Wulin commercial circle.

The more than 30 stores are: a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > brand store access to guide shopping treasure, consumers can directly try online, online order.

If there was no suitable size at that time, it could also be delivered online later.

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< p > Alipay's commercial version APP also covers more than 100 commercial stores. Merchants can receive cashiers through Alipay, and can also issue membership cards and coupons to bring convenience to consumers.

In addition, in the background of the service window of the "Wulin business circle", Alibaba will provide users with a portraits of labels and analysis tools for business operators to help businesses operate hierarchically on their customers, so that business circles can better understand the needs of users.

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< p > Alibaba revealed that in the planning of the two phase of the project, more a href= "http://www.91se91.com/" > merchant /a will be added.

For example, the commercial center will be connected to Hangzhou Tower and bazaar on the first stage.

In addition, the two phase will also carry out the intelligent parking project and Taobao's "light release" function.

The so-called "light release", that is, no need to register Taobao store on the computer, or through Taobao mobile phones.

Offline merchants will be more convenient to get online and offline marketing.

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< p > Peng Lei said that Alibaba is opening up its platform resources, cloud computing and big data capabilities, aiming at building the infrastructure of a commercial society. Together with more businesses, it explores the new business models in the mobile Internet era and jointly expands the boundaries of commercial society.

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< p > Wulin commercial circle, located in Xiacheng District of Hangzhou, has always been the most prosperous core business circle in Hangzhou.

North Wenhui Road, South to Qingchun Road, east to Zhonghe elevated, West to the West Ring Road, with a total area of about 2.5 square kilometers.

There are Hangzhou Tower, Yintai, 100 and other commercial buildings. There are also characteristic commercial streets such as Wulin Road fashion women's wear street, and all kinds of restaurants, cafes, cinemas, beauty salons, leisure and entertainment businesses.

In addition, many corporate headquarters, financial institutions and so on are also concentrated in Wulin business circle.

According to the urban development plan, Xiacheng District also plans to build a central business district based on the Wulin business circle.

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