Jin Ba: An Open Letter To Boost Morale

< p > known as the first value brand of China's casual men's wear, < a href= "http:// www.91se91.com/news/index_c.asp" "strong tyrant men's wear" /a "in 2012's clothing industry cold spell can not be independent. On the Internet there is a letter from "a href=" http:// "www.91se91.com/news/index_c.asp" > employee < /a >, which reveals that the brand of "focused jacket" has suffered the most serious market downturn in history. < /p >
< p > he wrote in his letter, "I heard that one of our quality managers, when testing the quality, said that without standards, he is the standard. If you do not entertain yourself, you will not accept it. I heard that when our individual colleagues worked with suppliers and distributors, they had to ask the other party for high-level entertainment, eat, drink, live, ask, ignore the company system, and become a corrupt moth and a garbage in the workplace. "This harsh wording seems to indicate that the real power is really at a critical juncture. Hong Zhongxin, President of the company, pointed out that he would "purge" the interior. He said, "we are going to have a thorough physical examination. Please prepare for the physical examination." < /p >
< p > however, recently, the world brand conference, sponsored by the world's < a href= "http:// www.91se91.com/news/index_c.asp" > brand /a /a Laboratory (World Brand Lab), released the list of China's 500 most valuable brands in Beijing in 2014. For the eleventh consecutive years, the men's clothing that was listed in the list is strong, and has become the first value brand of Chinese men's clothing with the brand value of 28 billion 755 million yuan. < /p >
According to the report of the world brand laboratory and its independent evaluation committee, "P's insistence and adherence to brand positioning and its innovative actions in brand building, market expansion and channel upgrading are releasing the vigorous growth energy of the brand in the digital age, making it possible for the brand to realize greater space leap in the future." < /p >
< p >, an open letter shows the courage of the power fighter and boosted morale. It is learnt that the next step will be the opening of the multi brand strategy, and the official said: "the future will be opened up through the acquisition, acquisition of designer brand or some other brands abroad, but even if we buy new brands, we will focus on jackets, not women's clothing, children's clothing and so on." < /p >