Adidas Seize Market Greater China Region Sales Increased 11% In The Second Quarter

< p > < < a href= > http://sjfzxm.com/news/index_cj.as > > /a > unchanged. In the second quarter of 2014, sales in Greater China increased by 11%. In the first half of 2014, sales in Greater China increased by 8%. < /p >
"This is a very strong financial performance. Our two digit growth once again proves our brand dominance in this market," said Colin Currie, director general of Greater China in Adidas (Adidas store) group, P. 2014 the success of the world cup proves that Adidas is a well deserved football leadership brand. Under the strategic guidance of "2015 way" Greater China, we have gained more market share from our competitors. We have made great achievements in shaping the brand, strengthening the status of all key categories and expanding the retail coverage. Looking forward to the second half of 2014, we will continue to move forward on the basis of existing success and finally achieve our strategic goal of "2015 road". < /p >
< p > < strong > calculated according to the exchange rate unchanged, Adidas group's sales revenue increased by 10% in the second quarter of 2014, < /strong > /p >
< p > < < a href= > http://sjfzxm.com/news/index_cj.as > > /a > unchanged. In the second quarter of 2014, Adidas group achieved a strong sales promotion. Thanks to the two digit sales growth driven by wholesale and retail businesses, the group's revenue grew by 10%. All regions contributed to the growth of exchange rate unchanged. From the brand point of view, both Adidas and Reebok brands showed strong momentum in this quarter. It is worth mentioning that the Adidas brand also benefited from the relevant sales revenue of FIFA World Cup in 2014. Therefore, according to the situation of exchange rate unchanged, Adidas's sales revenue increased by 14% in the second quarter. According to the exchange rate unchanged, Reebok's sales revenue increased by 9%, driven by fitness training, walking and indoor products and classic sales continuity. According to the exchange rate unchanged, the golf market continued to be weak and retail stocks were high and participation continued to decline, resulting in a 18% decline in Taylor Adidas Golf revenue. Le step sales revenue fell 1%, Reebok-CCM Hockey revenue increased by 1%. Currency convertibility has a negative impact on the sales revenue settled in euros. Compared with 3 billion 383 million euros in the same period last year, group sales revenue increased by 2% in the second quarter of 2014 to 3 billion 465 million euros. < /p >
"P," Herbert Hainer, chief executive of Adidas group, said: "overall, we performed well in the quarter, and as expected, we are on the rise in most business sectors and markets," said Herbert Hainer. It is particularly noteworthy that during this period, sales revenue in all regions increased. " < /p >
< p > < strong > according to < a href= "http://sjfzxm.com/news/index_cj.as > > exchange rate < /a > unchanged, the sales revenue of Adidas group increased by 5% in the first half of 2014, < /strong > /p >
According to the exchange rate unchanged, the sales revenue of Adidas group increased by 5% in the first half of 2014. The driving force came from the sales revenue growth of wholesale business and retail business. P Currency convertibility has a negative impact on the sales revenue settled in euros. Compared with 7 billion 134 million euros in the same period last year, group sales decreased by 2% in the first half of 2014 to 6 billion 998 million euros. < /p >
According to the exchange rate unchanged, in the first half of 2014, the growth of wholesale business and retail business promoted Adidas group's sales revenue growth < /p > P.
According to the exchange rate unchanged, the wholesale business revenue increased by 5% in the first half of 2014, thanks to the increase in sales of Adidas and Reebok. As sales of Adidas and Reebok increased by two digits, sales revenue of retail business increased by 22% over the same period last year. Due to the two digit decline in Taylor Adidas Golf sales, other business revenue decreased by 19%. Currency convertibility has a negative impact on the sales revenue of Euro sector settlement. < /p >
< p > < strong > group's net income based on shareholders decreased by 27% < /strong > < /p >.
In the first half of 2014, the group's net income decreased from 2013 euros (2013 stores) to 480 million euros in the first half of 2014, down 27% from last year's year. In the first half of 2014, group tax rate increased by 1.5 percentage points to 29% (2013 level: 27.5%), which was mainly caused by more unfavorable combination of profits. < /p >
< p > < strong > according to the situation of exchange rate unchanged, group sales revenue has achieved growth in almost all regions < /strong > /p >
In July 31, 2014, Adidas group updated its 2014 financial outlook for the year 2014 based on the continued weakness of the golf market and the latest trend of Russia / CIS. In addition, management announced strategic measures, which will affect the financial development of the group in the second half of 2014 and 2015. Therefore, according to the situation of exchange rate unchanged, management forecasts that sales in 2014 will rise to a high median digits (previously forecast: high single digit growth). Adidas brand will benefit from the FIFA World Cup 2014, and management expects football category sales to reach a record 2 billion euros. However, low retail sentiment and slow digestion in the golf market will have a significant negative impact on Taylor Adidas Golf revenue and pressure on the group's overall sales development. In addition, currency exchange expectations will have a negative impact on the sales trend of our reporting subjects. < /p >
< p > compared with 49.3% in 2013, the gross profit margin of Adidas group is expected to drop to 48.5% to 49% in 2014 (previously expected: 49.5% to 49.8%). The gross profit margin of the group will benefit from stronger product mix. In addition, Reebok brand expectations will also have a positive impact on the gross profit margin growth of the group. However, the lower profit margins of Taylor Adidas Golf and the lower retail sector, the more unfavorable hedging relationship than the previous year, and the change in the exchange rate of emerging market currencies and the rising labor costs will completely negate these positive effects, which are expected to have a negative impact on the group's sales costs. < /p >
Under the influence of these factors, compared to the group's net income based on shareholders' Euro 839 million (excluding impairment of goodwill impairment) in 2013, the group's net income based on shareholders is expected to be around 650 million euro (previously expected: 830 million euros to 930 million euros) in 2014. P This means that the basic earnings per share are about 3.10 euros (previously expected: between 3.97 euros and 4.45 euros). < /p >
< p > < strong > on Adidas group < /strong > /p >
< p > Adidas group is a leader in the global sporting goods industry. It has a series of core brand products, such as Adidas, Reebok, Telme, Lok Bu and Reebok-CCM Hockey. The company is headquartered in heto, Germany, and has more than 50000 employees. Its total sales amounted to 14 billion 500 million euros in 2013. In Greater China, the group has more than 2200 employees, and its total sales amounted to 1 billion 700 million euros in 2013. < /p >