2014 China Mobile Shopping Market Paction Size Will Exceed 800 Billion

< p > > according to the latest data of Ai Rui a href= "http://sjfzxm.com/news/index_z.asp" > Consulting "/a", in 2013, the scale of China's online shopping market was 1 trillion and 892 billion 490 million yuan, of which the mobile terminal accounted for 14.5%, and the overall mobile shopping market in China was 274 billion yuan. In 2013, Ali's public data showed that its mobile terminal pactions amounted to 232 billion 49 million yuan, and the mobile pactions of Ali mobile (Taobao mobile, Tmall) accounted for 84.7% of the total in the mobile Internet shopping market.

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< p > AI consulting expects that in 2014, the scale of China Mobile's shopping market will exceed 800 billion yuan, and mobile end pactions will account for 30%. According to AI analysis, the popularity of mobile Internet, the change of users' shopping habits, the improvement of mobile shopping scenes and the promotion of mobile payment applications will jointly promote the rapid development of China Mobile's shopping market.

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< p > in addition, Alibaba, Jingdong, vip.com, Suning, Dangdang, Amazon and other core enterprises have further increased the layout of mobile terminals, and the independent mobile shopping enterprises such as trading treasure and shifting Tao continue to exert their strength in the three or four tier cities. According to AI analysis, the China Mobile shopping market will maintain a strong growth trend in the future. It is expected that the penetration rate of mobile shopping in the overall online shopping will exceed 50% in 2016, and the paction scale will exceed 3 trillion yuan in 2017. The mobile terminal will become an important choice for online shopping users.

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< p > < strong > 2014Q2 China Mobile shopping paction scale of 168 billion 390 million yuan, mobile terminal pactions accounted for 26.8%, < /strong > /p >

< p > from the market scale of < a href= "http://sjfzxm.com/news/index_z.asp" > single season < /a >, the scale of 2014Q2 online shopping paction in China reaches 628 billion 720 million yuan, the scale of mobile shopping paction is 168 billion 390 million yuan, and the penetration rate of mobile terminal reaches 26.8%, an increase of nearly 15 percentage points over the same period last year.

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< p > from the growth rate, the scale of online shopping pactions in China increased by 47.1% over the same period. The scale of mobile shopping pactions increased by 232.4% over the same period, and the growth rate far exceeded that of online shopping.

The promotion of mobile shopping share in the quarter is mainly due to the promotion of hot events in the world cup in -7 June 13th, the "618 big promotion" activities carried out by Jingdong over the years, the promotion of Taobao's Tmall in the middle and large stores, and the efforts of the core enterprises in the mobile terminals, < /p >.

< p > < strong > 2014Q2 Taobao wireless accounts for 84.2% of China Mobile's shopping market, and the leading edge is obviously < /strong > /p >

< p > (1) from the view of < a href= "http://sjfzxm.com/news/index_z.asp" > market < /a > share, 2014Q2 Taobao wireless still occupies the first place, accounting for 84.2%, and AI analysis thinks that Taobao wireless's "mobile phone exclusive price", "scan code subsidy", celebrity endorsement, promotion and sales promotion, and so on, has gained better market feedback in the mobile terminal. In the past three quarters, Taobao's wireless share is basically stable at 85%, and it is not expected to change in the near future.

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< p > (2) mobile Jingdong ranked second, accounting for 5.3%, representing an increase over the same period last year. The cooperation between Jingdong and Tencent has deepened in the last quarter. Mobile QQ and WeChat have opened the door to Jingdong, which has larger room for mobile development in the future; < /p >

< p > (3) mobile phone vip.com ranked third, accounting for 2%, and 2014Q1 vip.com mobile penetration reached 36%. In the current quarter, vip.com further enhanced the penetration rate of its mobile terminals through "4.18-4.19 sale" and "mobile terminal early opening and looting"; < /p >

< p > (4) the sales volume of the independent mobile business enterprise is 720 million yuan, ranking sixth. Its revenue growth is mainly due to the sales growth of mobile phone category and the strength of its own brand. The trading treasure has a higher user coverage in the three or four tier cities, and the future development potential is better.

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