Promoting Leisure Wear Industry Upgrading Million Award To Promote Design Innovation

Casual wear has become an essential part of modern urban life. During the 30 years of rapid development of China's garment industry, many brands of casual wear have sprung up, but the homogenization competition among brands is not optimistic. How to revitalize the industry in the face of financial crisis? How does the brand competition get out of the strange circle and how to find a breakthrough? Innovation has boosted industrial upgrading. Now, innovation has become a necessary way to upgrade industrial upgrading. "In the next 3 years, China's textile industry will focus on enhancing industrial innovation capability, improving the contribution rate of science and technology and the contribution rate of brand to solve the bottleneck of industrial development." Du Yuzhou, President of China Textile Industry Association, said about the revitalization plan of the industry. Breaking through the bottleneck of leisure industry development is only innovation. 2009 the "Changshu China Clothing City Cup" leisure wear design elite Grand Prix is born under this background. This is guided by the China Textile Industry Association, sponsored by the China clothing association and the Changshou City people's Government of Jiangsu province. The leisure wear design elite Grand Prix hosted by the textile and clothing weekly magazine and Jiangsu Changshu Garment City Management Committee aims to promote the flourishing of the casual wear design area and form a cultural atmosphere of product innovation. At present, an important part of textile and garment industry's need to adjust is to improve its innovative ability. In this regard, Du Yuzhou also believes that "while we are grasping material productivity, we must also focus on cultural productivity, and we emphasize two aspects of innovation, including science and technology and culture." Fashion design is not only the key to material innovation, such as the selection and organization of surface accessories, the determination of processing technology and the improvement of performance, but also the key to cultural innovation, such as aesthetic orientation, fashion appeal, color and pattern. This high-level leisure wear design elite Grand Prix will focus on attracting outstanding designers at home and abroad to promote innovation, culture and design in the leisure wear industry. And one of the organizers of the competition is the Changshou City people's Government of Jiangsu province. The Changshu garment industry, which is famous for its down jacket, is moving towards the diversification direction based on casual wear. In particular, the prosperity of Changshu garment city has led to the development of the garment industry in Changshu. It can be said that the Changshu garment industry is ready to seek breakthroughs in innovation and design. The national high level competition, which is located in Changshu, is bringing together a large number of excellent designers of casual wear for Changshu. I believe that under the guidance of the competition, Changshu casual wear will become the most productive leisure area after Guangdong and Fujian, as predicted by an industry insider. The value of talent is reflected in the award. It is reported that this grand prize is very generous, and the total prize money is worth more than one million yuan, which is the most contestant of the domestic design competition: 6 gold, silver and bronze medals will be awarded 200 thousand, 100 thousand and 50 thousand yuan respectively. 10 outstanding and 5 list winners will also receive a total of 170 thousand prize. In addition, the competition will also produce hundreds of thousands of yuan for the promotion of the winners. So, why does this casual wear design contest give such a heavy reward to the winners? Qian Jin, editor in chief of the competition and editor in chief of textile and clothing weekly, will invest millions of dollars to reward outstanding design talents, hoping that this contest will provide a stage for the growth of design talents. It not only stimulates the dedication and creative inspiration of design talents, but also promotes enterprises to attach importance to product design, attract talents, respect talents and tap talents, promote the upgrading and upgrading of leisure wear industry, and make design play the role of the first productive force in the cause of building a strong textile and garment industry. Industry experts believe that even in the current financial crisis, the reserves for talent training and design can not be ignored. Clothing designers, enterprises and even the entire garment industry should grasp the internal strength of the crisis. This competition will help enterprises to encourage design talents to a great extent and bring full encouragement and encouragement. What is worth mentioning is that in order to bring up new people and explore the "new force" of Chinese design, the organizing committee has set up 3 "potential rookie" awards for college athletes, with a bonus of 20 thousand yuan per person. In addition to awarding high prize money to the winners, the organizer of the competition, the magazine of textile and clothing weekly, will focus on the contestants and their winning works in the authoritative media of the industry, show their concept of life advancing with the times, and create creative ideas for the elites of the design elite. To lead the new era of leisure with "dazzling music", the theme chosen by the Organizing Committee of the competition - "dazzle music" has a profound connotation, which fully reflects the thinking, exploration and regression of the humanistic spirit. According to the Organizing Committee of the competition, the theme of the competition is "to wear a dazzling variety of colors, and to focus on the happy feelings of the costumes", so as to guide the new leisure theory - the life of dazzling music. After experiencing vigorous 2008, people have been baptized in ideology. In 2009, people will think more about their way of life. Is it optimistic or pessimistic? Is it the pursuit of material comforts or the pursuit of freedom and peace of mind? Is it a radical struggle or a return to innocence? Is it a cool stimulus experience or a happy life? A variety of life styles coexist, and the main theme of life in the new era is intertwined. This is the dress concept advocated by this Grand Prix: it should wear a dazzling and colorful appearance, and highlight the cheerful attitude of inner happiness. Show off your personality! Show happiness! It is learnt that in addition to requiring the works to conform to the theme of the competition, the competition also requires that the work has a distinct sense of fashion, and expresses the living condition of keeping pace with the times on the basis of closely following the theme. There are not many restrictions on design techniques, materials and accessories. The organizers of the competition organizing committee said that the aim is not to create too many restrictions for the contestants. The participants can give full play to their imagination and creativity, and apply their energies to the overall arrangement of the design so as to create a combination of creativity and practicality. More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan