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"Exceptional" Clothing Is The First Touch Rather Than Vision.

2014/8/6 11:19:00 27

here, the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank".

most people know "exceptions" from the first lady Peng Liyuan.

The first lady of the country, wearing a local clothing brand for foreign affairs, is undoubtedly the best publicity for the "exceptions".

The "exceptions" quickly became red. This not only made the public see the strength of Chinese local clothing brands, but also gave rise to a chance for Chinese clothing brands to rise.

The "exception" was founded in 1996 by Chinese local clothing brand < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > Mao Jihong.

After more than 10 years of development, the "exception" has gone out of the way of "exception" in the high-end clothing brand market of local women with its unique brand concept and value, and has gained many heavyweight users at the same time.

Mao Jihong once said: "most clothing brands spend eighty or ninety of their time and energy on visual effects such as color and style, while the" exception "spends most of their time and energy on product tactile.

We also hope that people can slow down and carefully understand the experience and inner feelings that clothing brings to people.

in the brand concept of "exceptions", the sense of touch is the first, not the vision.

It advocates paying attention to inner self perception, followed by external expression.

putting tactile feeling first is indeed different from other clothing brands, and is also a return of human values.

In his early years of learning Zen in India, Jobs came into contact with the theory of "six senses" in Buddhism: vision, hearing, taste, smell, touch and intuition, or eye, ear, nose, tongue, body, and consciousness.

Jobs's greatness lies in the introduction of "tactile" into the mobile phone experience, enabling people to engage closely with mobile phones through sliding, clicking and other behaviors, and also push the touch-screen technology of mobile phones to the top.

when the domestic clothing brand imitates the fast fashion brand abroad, "exception" goes out of a "slow classic" differentiation way through the unique brand idea, has won the respect of domestic and foreign consumers, has become the "exception" of the Chinese clothing brand, and has also made many local clothing brands see the hope and the opportunity.

then, where is the opportunity for the rise of the local clothing brand? First, the most important thing for a brand is to know itself, to know what it wants and what to do, and to have self-awareness to be conscious, confident and self-respect.

in the past, most Chinese clothing brands tended to use more Western names.

This is actually a typical manifestation of the lack of confidence in Chinese clothing brands.

In addition, the lack of innovative spirit of Chinese clothing entrepreneurs, or lack of adventure spirit, and the inadequate protection of clothing related intellectual property rights by the state have weakened the creativity of local clothing brands.

There are also many people in the world who question China's ability to build fashion and brand names. P

In fact, in the development process of local clothing brand, the core problem is to constantly search for something different from its cultural roots and from the origin of its own ethnic groups.

This characteristic is not only a respect for its own brand, but also a serious look at the value of its own brand.

< < a href= > http://www.91se91.com/news/index_c.asp > > exception > /a > is the pride of the local clothing brand. It represents the height created by China and represents the original spirit of China.

Compared with the great achievements of China since the reform and opening up, the internationalization of Chinese clothing brands is not very successful.

We are looking forward to more "exceptions" to inject fresh blood into local clothing brands and international apparel markets.