Analysis: Traditional Retail Enterprises Electricity Supplier

The reason why the retail industry is chosen is that retail is a real consumer group under the line, and it is also a field dominated by O2O. Nowadays, many large business super companies are exploring the O2O mode, but most of them are reduced to technical test fields.

From another perspective, the field of confrontation between retailers and the Internet is Electronic Commerce With the rapid popularization of e-commerce, business super customers' traffic has been impacted. This makes some businessmen hope to transform their service mode with the help of Internet channels.

　　 Retail industry Promotion of information technology Generally low and difficult is the main reason.

Combined with the development status of the entire retail industry, Zhang Yuyan believes that at present, the information level of the retail enterprises is low, so we pay more attention to the sales department and pay little attention to the informatization. With the rise of the electricity supplier, a certain impact on retail will stimulate retail enterprises to strengthen information construction.

The information content of the retail industry is mainly concentrated in the areas of cashier and POSE. However, with the rising of micro-blog and WeChat, some retail enterprises begin to turn information to O2O. However, the scope is not large, and they tend to maintain basic information construction, such as inventory, sales and other fields.

For production oriented enterprises, information technology is mainly to enhance the production efficiency of enterprises. But for service-oriented enterprises, not only to enhance the efficiency of production, but also to enhance consumer satisfaction. In service oriented enterprises, informatization is of value only by improving customer satisfaction and customer service level. How to identify consumers' experience and satisfaction is far more complex than the reference index of production enterprises. Although some enterprises quantify and subdivide consumer satisfaction, consumers' habits change very fast, and traditional evaluation methods can not keep up with consumers' changes.

In addition, the degree of openness and complexity of the system is much higher than that of the production enterprises. The low level of information in the whole retail industry is largely due to the difficult objective factors. Customer demand for services is very high. We must always deal with changes in customer needs.

　　 Retail industry Information transformation is based on core businesses, not losing souls.

When existing models can not support future development needs, transformation becomes the primary task of enterprise development. At present, the transformation of retail enterprises is mainly to the development of electronic commerce, and some retail enterprises' development ideas also begin to waver because of the impact of the electricity supplier. However, Joy City Zhang Yan has seen that the electricity supplier has brought more opportunities to the retail business. "With internet channels plus traditional channels, the impact on consumers is even greater. In addition, retailers can find consumers' demands through more technical means. If we can make good use of the Internet platform to catch more consumers, the impact will be far less than the benefits, "Zhang Yan said.

For some traditional retailers in the era of electric business lost, Zhang Yan suggested that retail enterprises should focus on their own businesses while carrying out information construction, instead of reconstructing their business models from the perspective of electric providers, thus losing their original core competitiveness.

Zhang Yan thinks, retail business throws drop line directly do line not desirable. The assets of retail enterprises are offline stores and real customers, and the disadvantages are online channels. If all of them are online, it will be difficult to compete with the electronic business platform. The traditional retail business is completely different from the way of operation and operation of e-commerce. Blindly going to the electronic business platform will not have the effect of 1+1>2, or even lose its own three acres.

　　 Traditional PK electricity supplier business mode and management ideas of confrontation

As a traditional enterprise needs to learn the mode of Internet enterprises, but the Internet enterprise and traditional enterprise operation mode and management mentality is completely different. The basis of business theory is also different. The Internet is facing the endless market, paying attention to the long tail economy, and we need to seize every single group of long tail customer groups. In order to catch the long tail customer group, we need to enrich the product category. The offline operation of traditional retail enterprises is not to catch the long tail economy, nor to achieve the rich category of the e-commerce platform. Instead, it should grasp the highest customer group that contributes to its own value, in line with the 28 principle (20% of the customers contributed 80% of the revenue). The 20% most valuable customers of electric business may cover all parts of the country, which is impossible for traditional retail enterprises to cover. Therefore, the electricity supplier and the tradition are two completely different business models.

According to Zhang Yan, the joy city is considering how to open up the online and offline businesses based on the characteristics of the offline mode of operation. This is the most difficult part of O2O integration, and it is also a reconsideration of the business model, and plagiarism will die. As for the O2O mode, the characteristics, scale of operation and development stages of each enterprise are different. Different technologies and services are needed. Then the marketing method, facing the customer groups are very different, can not blindly copy copy.