Jiaxing Textile Enterprises Rejoin The Old Road In Cold Winter

Making OEM is business and making brand is career. This is the cognition of most enterprises in Jiaxing to OEM.

However, the textile and garment industry in Jiaxing under the financial crisis has been keeping a close watch on the narrow OEM profit margins with its own brand or "walking on two legs" with licensing and OEM.

With the increasing impact of the financial crisis, many textile and garment enterprises with their own brands have begun to take the old path of OEM, and have little competition with those traditional OEM enterprises in order to "eat enough".

"Now the phenomenon of homogenization of clothing products is very serious. The cost of designing and developing new products and playing independent brands is too high."

A garment company in Pinghu said that with the continuous reduction in the number of orders, enterprises could only sell labels for other well-known brands.

While another garment company official believes that although the company has advanced equipment, technology and independent brand, enterprises will prefer to make overseas processing orders if the profits are equal.

When enterprises rely on their own brands to break through the market and rely on their own brands to go back to the OEM market, the companies who focus on building OEM brands are very healthy.

Relying on its strong technology and equipment capabilities, Zhejiang Ding Kun Garments Co., Ltd. has filled the list in the first half of this year, and its partners are all high-end brands that they have come to visit.

However, the chairman of the company, Qian Yunsheng, believes that if the OEM enterprise is eager for quick success and short profit, not to find the product positioning, not to strengthen the quality of the product, it will also push himself into the dead end in the morning and evening.

Path selection: "enterprises earn processing fees to support themselves, most of the profits have been earned by brands, and the importance of owning their own brands is beyond doubt."

Zhejiang Yi Si Jia Clothing Co., Ltd. responsible person believes that making OEM is only an expedient measure of business operation, and create a brand to go further.

"Self licensing needs to undergo a difficult process, and even experience pain, but after the pain, it will make the enterprise with its own brand stronger."

According to the relevant people, under the current financial crisis, "enterprises should not only focus on foreign markets, but also combine their own brand strategy to gain advantages in two markets at home and abroad."

But this person also believes that under the current economic situation, in order to survive, enterprises can not only guide enterprises to make their own brands, but also encourage them to make high-end OEM.

There are people in the industry who believe that the economic crisis will not dissipate in a short time. Enterprises should choose their development path according to their own characteristics. "The economic crisis is more likely to trigger catfish effect and shuffle, but the old" OEM "and" go abroad "will make the enterprises fall into the low price and vicious competition again.

Of course, the incubation and pformation and upgrading of independent brands can not be separated from the confidence and capital of enterprises, and the government departments need to introduce and implement various supporting policies.

More clothing investment information, click http://fz.sjfzxm.com/ http://xm.sjfzxm.com/, editor in chief: Wang Xiaonan