Endorsement Brand Star "Male God" Hard Standard

< p > whether there are underwear endorsement has become a rigid standard to judge whether a star is a male god.

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< p > just before the end of the world cup in Brazil just a few days ago, the gods of men also raised a battle between underwear.

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< p > first, < a href= "http://fz.sjfzxm.com/" > Portuguese < /a > Star Cristiano Ronaldo (referred to as C Luo) with her girlfriend Irina Shayk boarded the Spanish version of VOGUE magazine, for her personal brand underwear CR7 endorsement.

Although C Luo successfully kicked Beckham out and won the endorsement ads of Emporio Armani, these obviously can not satisfy the C Emporio's fashion ideal.

Finally, at the beginning of this year, C Luo launched its own underwear brand, CR7.

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Beckham, who had been squeezed out of a href= "http://fz.sjfzxm.com/" > Armani < /a > underwear, did not feel depressed at this point. P, who was a fashionable wife, made Beckham's fashion road go smoothly.

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Shortly after the disband with Armani, Beckham quickly took the lead in the fast fashion brand H&M, P.

But for this cooperation, Beckham is no longer at ease with the identity of simple image endorsement. Through personal participation in the design, he has reached a more in-depth cooperation with H&M. Both sides jointly launch the H&M X David Beckham underwear series.

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< p > famous earn, rich flower, this kind of star and brand deep cooperation mode, also let the male god in the brand publicity extra effort.

After Beckham's hard working tour around the world, the H&M X David Beckham underwear series has been an unprecedented success, which has led to more cooperation between the two sides.

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< p > but not all the stars are so interested in wearing underwear to enter the fashion circle. For Brazil star Neymar, who is famous for this world cup, he plays football as well as his endorsement.

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< p > whether it is a hard core fan or a pseudo football fan, it is easy to see Neymar's audience in the world cup. Neymar, who has gorgeous skills, can not sweat more times than her assists on the court, but when he raises his jersey, people will see Neymar's angry underwear full of LUPO's underwear.

Think of every time Neymar lifts his shirt in front of the fans of the world. He sincerely admires LUPO for his brand name.

Let the brand spend the least money to achieve the biggest dissemination effect. This industry's conscientious endorsement spirit absolutely allows Neymar to qualify for the annual good endorsement, and I believe that the cooperation between the two sides will go further.

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< p > > a href= "http://fz.sjfzxm.com/" > < /a >. For international underwear brand, choosing stars as underwear spokesmen has become a common practice in the industry.

Indeed, long term exercise makes good stature absolutely not a dream for the stars, which also greatly saves the time of postprocessing of the underwear brand.

At the same time, the professional characteristics of the stars are also particularly suitable for such endorsements. High intensity sports must have high quality requirements for underwear. From this perspective, football stars are obviously the best choice for underwear products as one of the most popular sports in the world.

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Less than P, D&G is also well aware of the importance of lingerie sports. Compared with the selection of spokesmen in the general brand, D&G, an internationally renowned luxury brand, appears to be extremely wealthy in terms of underwear endorsement.

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In the two World Cup in 2006 and 2010, D&G invited Italy players to shoot commercials for the brand. < p >

When the Italy International's advertising films in underwear and half naked upper body are launched, the magnificent momentum is fatal to both the male fans watching the ball and the female fans watching the stars.

According to the relevant survey, although men's underwear is male, but a large part of men's underwear buyers are female consumers. Therefore, advertising is good or not, and women are also important judges.

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Less than P, compared with the mature operation of international brand in underwear promotion, the local underwear brand is obviously still in the initial stage of big card.

Of course, the author does not deny that the level of national foot is restricting the brand promotion of Chinese underwear enterprises, but these must not become the reason why local underwear brands "abandon themselves" on brand promotion. After all, table tennis and badminton can also lift up the tops and wipe sweat.

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