Looking At The Development Of Private Customization In China'S Footwear Industry

< p > in recent years, under the tide of the Internet, with the rapid development of e-commerce, the "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "private custom service" has gradually become popular.

Due to the development of the economy and the improvement of living standards, private customization has met the needs of the public to create a personalized external shape through the pursuit of creativity (Creative store) and comfortable shoes.

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< p > customization is one person, one version, and the world is unique.

The earliest source of luxury goods is the service that the nobility can enjoy, mostly in leather goods and clothing.

Early in Europe, such as Italy, France and other places more developed, of course, these countries are now the most advanced manual technology in the world, many famous brand shoes and clothing such as Louis Weedon (Louis Weedon store), Italy old brand Gucci and so on all have pure hand-made, but then, the price is not bad.

Because the traditional mode of private customization takes into account the individual needs of < a href= "http://www.91se91.com/news/index_s.asp > consumption > /a", mass production is difficult to achieve, so the cost is generally high and the price is naturally high.

For example, it takes 1 to 3 months to customize a suit, which needs more than three times of trial and modification. More than 90% of the process needs to be finished manually, and the production hours are quite long. Because of this, the cost is greatly increased.

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< p > with the development of network technology, many brands such as CONVERSE and Vans began to try canvas shoes network customization business.

Nowadays, the network has gathered scattered custom orders from all over the country, and the number of orders in the whole country is also considerable. The increase in base number can bring the scale effect into effect in general, thus reducing the cost of a single customization.

Compared with the past, the price of Internet customization is more close to the people. The public can enjoy private customized services at acceptable prices.

As the customized unit price has been reduced, more and more people are becoming enthusiastic about private customization, and the major brands are also looking at the timing. Nike, Adidas (Adidas store) sports shoes are also offering customized services to consumers.

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< p > it is understood that Internet customization has sprung up many years ago. The earliest products were concentrated on some foods, < a href= "http://cailiao.sjfzxm.com/" > Jewelry "/a", furniture, such as custom special gifts and photos on cups. In recent years, custom service has begun to turn to shoes and clothing industry. Customized programs have changed from simple hand painting on canvas shoes to tailoring for consumers and at the same time meeting the needs of customers' self design.

In fact, the development of footwear industry was initially customized, but it was later replaced by low cost mass production.

Nowadays, with the developed network technology, combined with the low cost advantages of large-scale production and the high added value brought by customization, large-scale customization will surely change the manufacturing industry, and customized services will eventually become large-scale and popular.

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