Why Do Big Business People Drop Their Positions To The Countryside?

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< p > recently, the official micro-blog of Jingdong mall issued such a slogan: "you can go abroad and go to the countryside. When you get up and get into the New York Times Square, you can spread the red brick walls of the countryside through the earth's atmosphere."

Micro-blog is also equipped with two pictures: one is a huge advertisement in Times Square in New York, and the other is a slogan on the wall of the farmers' house on the red bottom.

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The huge advertisement of "P > New York Times Square will not be talked about, it is the thing that local Hao plays.

The most popular feeling is the red lettering advertisement on the farm wall, and netizens are saying that it seems to have passed back more than ten years ago.

At that time, the walls were occupied by "family planning", chemical fertilizer and pesticide feed.

Later, the communications operators went to the countryside. In the vast rural areas, the graffiti masterpiece of "mobile signal is good, no village head run!"

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< p > actually, the tall a href= "http://www.91se91.com/news/index_s.asp" > the electricity supplier < /a > the big guys go to the countryside to brush the wall has gradually become the upsurge.

Last year, Taobao posted a slogan on "the life wants to be good and rush to Taobao" on the big wall of farmer's home.

In addition, Baidu's "to sell, find Baidu", Dangdang "fellow townsman to see the villagers, shopping to Dangdang", 360 of the "only one good child, only 360 safety", and NetEase's Yi Xin's "easy to believe, provincial telephone fees" slogans have also been on the wall.

Why did the big guys go to the countryside to be a painter? "/p".

< p > first, let's look at a set of data: according to the "thirty-third Internet users' statistics report on Internet development in 2014" released by CNNIC, in 2013, the growth rate of rural netizens scale was 13.5%, the growth rate of urban netizens scale was 8%, and the gap between urban and rural Internet users continued to shrink.

In recent years, the proportion of Internet users in China has been increasing. The rural netizens have become an important driving force to promote the growth of Internet users in China.

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< p > there is no doubt that when the cake of a second tier city is separated from the rest, the smell sensitive providers will easily find the space of the 345 line regional market.

Take Taobao as an example. Last year, Taobao's agricultural product (000061, stock bar) had only 20 billion turnover. It was only the beginning of the 2 billion agricultural product market, and its penetration rate was less than 1%. Compared with the penetration rate of 14% to 17%, such as clothing and cosmetics, the development space was huge.

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< p >, how can we popularize this huge regional market? Those chemical fertilizers, pesticides and communications providers have already pointed out the direction to them.

In this regard, Jingdong CEO Shen Haoyu also said, "the previous offline activities are relatively small, mainly rely on products and word of mouth, this year, has been promoted in more than 100 cities, such as bus advertising in the second tier cities, three or four wall city wall advertising."

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< p > of course, to occupy the rural market is absolutely a piece of cake for those who are good at promoting publicity.

However, the key lies in the "last mile" distribution problem.

It is reported that the rural market is a crucial step for Jingdong to surpass Ali.

And Ali has worked with the postal service, Jingdong logistics must catch up to win the market opportunities.

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< p > no matter what, rural a href= "http://www.91se91.com/news/index_s.asp" > market < /a > promising.

With the popularity of broadband access and smart phones in recent years, the growth rate of rural Internet has surpassed that of cities and towns.

A rural "tough battle" is about to start between the big business tycoons.

It is too early to get a chance to find business opportunities.

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