Retail Giant Puts Down "Posture" Into Community

Below P, along the high tech West Road, you can see a big Mac Mall - Verma Sam's club. Although the oversized supermarket covers an area of nearly 50 thousand square meters, there are less than 4000 commodities, only 1/5 of the general shopping plaza, and membership system. This makes the consumption objects of Sam's member stores different from the general large scale supermarkets, and the target groups are locked in the high-end crowd in the community. < /p >
< p > < strong > aiming at < a href= > http://www.91se91.com/news/index_c.asp > high-end crowd > /a > /strong > /p > in the community.
The change of < p > consumer a href= "http://www.91se91.com/news/index_c.asp" > shopping mode < /a > is affecting the way of retailing business. Although the large integrated supermarket is the latest form of electric shock, it has come to a time when it needs to be reexamined. Based on the large supermarkets around the community, people's traffic is decreasing and turnover growth is decreasing. < /p >
< p > how to open a new channel for community commerce, WAL-MART initially conceived of opening a community store, but eventually changed the idea to "online offline integration". Li Chengfang, director of public relations in WAL-MART East China, told reporters that WAL-MART Sam's member store is the main business mode of the company. Besides the 50 thousand square meter super market under the line, it also opened the online shopping mall for the first time. The reporter understands that the target customers of Sam's member stores are very clear, mainly for the high-end crowd in the community. "Our purchasing staff will make stock according to the needs of the crowd, not only can save time and energy for members, but also enjoy low price discounts, and can also achieve one-stop shopping, delivery service at once, and provide customized services for community residents." < /p >
< p > > a href= "http://www.91se91.com/news/index_c.asp" > WAL-MART < /a > is not the only retail giant that deploys online and offline integration. If consumers go to the supermarket, they will find advertisements posted on "flying bull net" everywhere. It is reported that all the flying cattle nets are self operated commodities, centralized purchase is centralized, and a quick service is delivered. Huang Mingduan, executive director of Da Yun FA chairman and Fei Niu network, revealed at the previous China retail development summit forum that only 3 months on the line, its membership has exceeded 450 thousand, and its commodity category reaches hundreds of thousands. < /p >
< p > "there is natural advantage for retail giants to move from line to line." Qi Xiaozhai, chief economist of Shanghai commercial and Economic Research Center, pointed out that retail giants are sitting on large supermarket stores and have mature warehousing and distribution chains. Physical stores can not only serve as a transit point and self starting point for website merchandise, but also provide resource sharing for shop network interaction. < /p >
< p > < strong > regional electricity supplier has great potential for community service < /strong > < /p >
< p > in the view of Liu Jinguang, general manager of electronic business system and service provider "business school", there are many ways to realize community business. The cooperation between convenience store and electronic commerce giant is a kind of retail business. O2O is also one of the retail giants. Liu Jinguang has provided services for the above retail enterprises. In his eyes, the development mode of online shopping centers like Fei Niu Wang and Verma Sam member store is called regional electric business. "Retail giants are better at products and prices are low. If we can locate the right position and achieve dislocation competition, the potential of regional electricity providers to serve the community is great." He gave an example, vegetables, fruits and other fresh food is the weakness of the electricity supplier giant, but it can become the strong point of the regional electricity supplier. Once the online and offline scale expands, it will also bring huge benefits to the retail giant to reduce the cost and improve the conversion rate. < /p >
< p > however, there have been many problems in the process of large commercial ultra business sink into the community through online channels. Huang Mingduan frankly said that he was most worried about the drainage, the physical stores will do business circle analysis and location evaluation, as long as there are good commodities, good prices, good promotional activities, the passenger flow will flow continuously, but how the electricity supplier drainage in specific areas is a difficult problem. < /p >
< p > Qi Xiaozhai told reporters that there are about more than 200 supermarket hypermarkets in Shanghai. On average, there are about 20 stores in each brand, and the service area radiates 3 to 5 kilometers of community. But in fact, in the process of site selection, supermarket stores can not guarantee the coverage to every community. Those missing communities and young people who rarely go to supermarkets will become the key objects of online drainage, which requires the resources to be revitalize online and offline. He suggests that providing more support for community business through online services can become a way of thinking for retail giants, such as 1 hours online delivery, regular delivery and so on. In addition, how to link online and offline is also the key to drainage. Under the single line, the online shopping and free delivery are good strategies to serve the community business. < /p >