Grasping Sales And Reducing Costs Haining Leather Industry Seeks Breakthroughs

Haining's leather industry has attached importance to the export market, but this financial crisis has led to the pressure of economic downturn. More and more Haining leather enterprises have realized the importance of in-depth collection of market information and product technology upgrading: only by improving their immunity and enhancing market foresight can they adapt to the rapidly changing market.

Garment leather, shoe upper leather, luggage and leather made by Zhejiang public Leather Co., Ltd., because of their leading edge in design and high added value of goods, enterprises are still alive.

R & D and production of high value-added products, the main high-end market is the way to go.

To enhance the R & D capability of enterprises, rely on technological innovation and industrial upgrading, and ultimately build their own brands, so as to enhance core competitiveness and occupy the high-end market.

Finally out of "cold winter".

According to the author's understanding, in the face of the pressure of reducing exports and shrinking exports, many leather enterprises in Haining began to implement the strategy of "walking on two legs" in the export and domestic markets, especially to accelerate the pace of domestic sales.

They have been laying domestic sales outlets, excavating the huge domestic market with a view of development, to a certain extent, making up for the shortage of foreign orders, and becoming a "good recipe" to seek breakthroughs.

To cultivate independent brands and strive to reduce costs, a large part of Haining's export-oriented fur businesses are exported abroad at a lower price, and then they are posted by foreign distributors to sell their brands, and the price is doubled or multiplied.

Now the sale of high priced goods is limited, and leather manufacturers have fewer orders.

How to do it? It is a way out to change the product variety, improve the technical content, create a brand and form a unique competitive advantage.

In Haining, many manufacturers have developed their own unique products, such as Napa leather, shaving Napa, embossing, natural throwing, shaving, embossing, and glossy leather produced by Zhejiang Volkswagen Leather Co., Ltd., which has greatly reduced the cost and won the trust of the market.

Besides, there are still many enterprises in Haining to cut costs by practising frugal savings.

In the wet process of fur processing, there are a lot of waste liquid, such as degreasing waste liquid, cleaning waste liquid, tanning waste liquid, retanning waste liquid, neutralizing waste liquid, dyeing waste liquid and so on. Many enterprises are falling down, but the author finds that in Zhejiang rich group, many of their waste liquor is recycled, such as degreasing waste liquid used for soaking, rinsing waste liquid used in the corresponding process, retanning waste liquor, neutralizing waste liquid reuse, and even dyeing waste liquid can be reused, dyed light colored waste liquid used for dyed dark color and so on.

Ren Youfa, chairman of Haining Leather City Limited by Share Ltd, said that in 2009, Haining's fur manufacturers said: "first of all, we should concentrate on quality and quantity, and then produce on demand."

In fact, for tannery enterprises in Haining, the situation is the same: no quantity but refinement.

It is understood that in the context of the financial crisis, leather enterprises in Haining have actually started budgeting, and Haining Mmonu Leather Co., Ltd. is such an enterprise.

Their enterprises have been sold in both domestic and foreign markets, and some minor changes have taken place in the enterprises under the influence of the financial crisis.

For example, the domestic market has little influence, but in order to control risks, production is still taking a more prudent route, finding the right position and grasping the opportunity to become a problem that every enterprise must consider in the present era.

Wang Xiaonan: editor in charge