Wechat Marketing "Dark Industry Chain": Buying Fans To Brush Reading Volume

< p > < strong > > "dark means 1" data falsification, reading volume increased by ten times < /strong > < /p >

< p > 2014, < a href= "http:// www.91se91.com/news/index_c.asp" > Internet marketing < /a > the most prosperous circle is WeChat's self media marketing.

Whether traditional manufacturers or cutting-edge Internet vendors, they have been busy investing a lot of money in various WeChat public numbers.

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< p > "public numbers can see these data such as opening and forwarding. We feel that the advertising effect is clearly visible."

A financial institution's advertising staff told reporters.

Unfortunately, the so-called advertising effect is clearly visible, but it may not be accurate - maybe it is just Photoshop's magic pen.

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< p > "my public account number of fans is about 100000, and the price of an advertisement is over 10000. At least it has to give customers ten thousand or twenty thousand of the reading volume to account for.

But with more content, the number of opening will not be so high. In order to flicker advertisers, it can only be changed by PS, and PS technology can only be true if it passes through the customs.

One industry insider said.

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< p > "PS is all Pediatrics!" another Mr. Zhou, a technical self media operator, scorned such a method. He opened his notebook and demonstrated a more advanced method of fraud for reporters.

Open a browser, call a special function, and then modify a few characters in a large string of characters. Suddenly, a post with only 1201 readings has become 12019 times, and it has become 10 times the amount of reading.

What is even more amazing is the statistical charts given by WeChat's statistical system.

And no matter how you move and enlarge the browser page, you will see no loopholes.

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< p > < strong > > the price of the "dark means two" fans is bought by the law maker, /strong > /p >

< p > when more and more advertisers are worried about the public data, some smart advertisers will ask WeChat public marketing number to guide fans for the official micro signals of advertisers. In order to identify the source, fans will also be asked to enter a specific string after attention, so that they can participate in the lottery and promote the screening effect.

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< p > in fact, the way that was once regarded as a clever move was soon confronted with the "dark world" strong challenge. When a reporter asked a Taobao seller how to buy WeChat fans, the other side came to a huge picture folder, which was full of fans category library, including "word head", "non mainstream" (male), "computer IT (female)" and so on.

Taobao sellers told reporters that buying fans can specify the head, area, sex, reply content, etc.

The area of flour and recycled powder is the more expensive category.

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< p > many businesses operate less than a href= "http:// www.91se91.com/news/index_c.asp" > public number < /a >, pay more attention to local life, need precise marketing, often will be particularly required to be local fans.

Many companies who charge tens of thousands of dollars per month to operate micro signals for businesses will only be able to buy local powder once they encounter bad growth.

If the above Taobao shop quotes, the regional high quality fans are 1 yuan each, 20 start.

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< p > the so-called "reply powder" is a fan who pays attention to the public number and replies once. The content of the reply can be decided by the buyer.

There is a price quote of 0.2 yuan per Taobao, a reply once, and the content can be set up, which is also the 20 starting point.

Some sellers offer 0.18 yuan and 10 starts.

"For those WeChat ads that need to be guided by official numbers, especially those who need to reply to special strings, they must rely on replies." a public operator said he had encountered requests such as advertising customers, and forced to buy some guarantees to ensure the effect.

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< p > < strong > > "dark means three" reading volume is readily brushed to satisfaction < /strong > < /p >

< p > recently, when you open some public numbers of WeChat mobile phone, you may see that the volume of the public article will show the amount of reading.

The two seemingly modest changes, though limited to a few public numbers, have made the industry restless.

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Xiaoxia, a public operator, said that some claimed that they had tens of thousands of fans, and that there might be only thousands of them. If the amount of public reading and the number of points were praised, it meant that the numbers were pparent. P

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< p > a senior self media man said that the reading number is public. It has nothing to do with it. On the Taobao platform, there was a mature "brush reading" industrial chain.

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< p > yesterday, the reporter searched WeChat on Taobao for two words, and tens of thousands of search results were < /p >.

< p > now.

In a Taobao shop with three drills, it gave an accurate quote for the sale of "brush reading": the text read 500 times 5 yuan, the original read 100 times 8 yuan, and shared and forwarded to 100 100 yuan in the circle of friends.

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< p > according to the quotation of a third party WeChat marketing platform obtained by the journalist, in the way of WeChat marketing, the increase of the original reading volume is relatively high, and the forwarding of the 1000 time needs 80 yuan; the share forwarding quotation is also higher than other marketing methods, and a forwarding needs 2.5 yuan.

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< p > about "point praise", yesterday, a Taobao seller said that the business is not connected at present, and is being optimized.

Prior to the Tencent's marketing campaign, the third party WeChat marketing company suspended the business.

But the seller has similar functions, 100 praise 15 yuan, circle of friends comment 0.3 yuan a, comment once, can make content.

If it's commentaries and commentaries, the price is 0.4 yuan each, once again.

It seems to increase interaction and activity, and manufacturing is also a kind of surface prosperity.

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< p > < strong > > "dark means four" fraudulent service can also be an agent joining < /strong > < /p >.

< p > yesterday, when the reporter inquired about all kinds of WeChat marketing products in a "a href=" http:// "www.91se91.com/news/index_c.asp" > Taobao store < /a >, customer service also sent a link to apply for registration to become an agent.

In fact, the business of Taobao store is only a "small business". The reporter counted that a 3 seller sells fans and sells reading volume in one month, and the monthly income is about 30 thousand yuan.

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< p > in the franchise system behind this Taobao store, agents are graded, including ordinary agents, gold medals, core agents and super agents.

Different levels of agents enjoy different treatment, "the rate of ordinary agents is 180%, the rate of gold medals is 120%, if the core agents and super agents, you can get the cost price, that is, the rate of 100%."

Taobao store customer service told reporters, for example, the increase of 1000 fans, the average agent can get the price of 15 yuan, the gold medals get the price is 10 yuan, and the core and super agent get the price of only about 8.3 yuan.

If the agent sells the price to other public operators, it can get the difference and profit sharing from it.

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< p > however, it will cost 600 yuan to become a gold medals agent. The core and super agents are 4000 yuan and 8000 yuan respectively. They can apply online and pay directly through Alipay.

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< p > reporter found that on the WeChat third party marketing platform, you can see the type of business in addition to buying and selling fans, brushing text reading and friends, and WeChat certification, company registration, micro signal sale...

Up to 16 subdivision businesses.

The default retail price of a company's registration is 9000 yuan, the price of the company's online banking is 900 yuan, and the price of a promotion system is up to 90 thousand yuan when WeChat platform is set up.

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