The Difficult Position Of Old Buddha'S Department Store

< p > < strong > fault Xidan guest group < /strong > /p >

< p > the famous Haussmann street in Paris, France, a href= "http:// www.91se91.com/news/index_c.asp", "old Buddha" /a "department store" is one of the most popular department stores.

However, in the Xidan street, which is regarded as the fashion landmark of Beijing, the two degrees to the capital of the old Buddha department store failed to write the "favorite".

< /p >

< p > from the Hwang Guang Department store to the old Lafayette department store at the west side of the alley, the flow of people is becoming scarce with the distance.

If you stop in front of the department store, you will find that most customers who visit Xidan have a characteristic, young but shy.

< /p >

When p went to Beijing again, the Department of Lafayette dropped its high end, showing more fashion and trend.

In the case of a a href= "http:// www.91se91.com/news/index_c.asp" > Xidan area < /a >, a person in charge of a commercial project seems to have brought a lot of refreshing feeling from commodity display to shop decoration.

In many visits to learn, he also found that the location leading to the Xidan street, the old Buddha department store, the passenger group has a fault.

The exclusive brand of grove department stores has not been widely recognized by consumers.

On the one hand, the overall price of brand customers is high, even if some of the cheap brands are also submerged in the "high-end" business atmosphere of the Department of Lafayette department stores.

Bottega Veneta, FENDI, Givenchy, Balenciaga, YSL and other international brands are surrounded by a shop.

Although these brands "bought" a lot of Chinese consumers, but after losing foreign price advantage, the only taste of the Department is department store.

< /p >

< p > on the other hand, Chinese consumers are gradually becoming mature but still remain in the buying stage of value brands.

Lafayette department stores hold a large number of exclusive brands, and many of them are the first to enter Beijing or even China.

However, in the face of many strange but expensive brands, old Buddha's department store has not found a way to let consumers sell.

< /p >

P > < strong > fortunately for tolerance partner < /strong > /p >

< p > parking spaces in Xidan have always been tight. However, the reporter visited a href= "http:// www.91se91.com/news/index_c.asp" > department store < /a > for many times to see that the underground two story parking lot was always empty.

In the two financial statements previously disclosed by I.T, the Department of commerce at the beginning of the operation has been losing money.

Although it is reasonable, the Aegean Sea shopping center, which has entered the market in the same period, has invested a lot of money and energy to introduce children's formats, trying to upgrade the brand to get out of the losses.

< /p >

It has been mentioned in P I.T that efforts will be made to promote revenue and expenditure in a predetermined time by optimizing product mix and service levels.

But in the partnership with old Buddha's department store, I.T has weak voice and daily operations are all handed over to the Department of general Lafayette, and I.T group provides more fashion experience.

According to the previous director of department store, it is only once every three months that the department stores will hold a board meeting with I.T group to discuss the operation of the company.

In a year of companions, there have been some changes in the department store.

< /p >

< p > in the eyes of the owner of Financial Street business, the Department of Lafayette is still in the initial stage of the market. Now its operation is basically good and needs to wait and see in the future.

Once again, a lot of concessions came to the old Buddha's department store in Financial Street. Besides the rent concession of Amahashi Naomichi's business income, the two floor of old Buddha's department store may also have a deep subway in the future.

In Beijing, it is difficult to have many favorable conditions in one project at the same time, even if the operator needs to pay a high price.

< /p >

< p > reporter tried to interview the responsible person of the Department at times, but the answer from the other side is that the boss is not always convenient to interview at home. At the same time, he stressed that at this stage, he just wants to talk about the trend and unwilling to do interviews in operation.

< /p >

< p > < strong > cold and cold struggle alone > /strong > /p >

< p > when the low discount promotion season is thrown, the cold shoppers will also welcome customers in the fitting room.

However, the duration of the discount is limited, and the unique brand advantage of old Buddha's department store is depressed.

< /p >

< p > in France, there are more than 60 stores in Lafayette department store, which have the advantage of large group operation.

To China, only one store's old Buddha's department store is very difficult to win its own brand benefit to attack the Chinese market.

Chinese consumers are still at the stage of growth in their consumption concept. They still yearn for high-profile brands. Even if foreign department stores bring high value brand buyers, it is difficult to open up the market if they are not well-known and marketing is not active.

Lafayette department store is also working hard to increase its exposure. Before the subway line 1 and line 10, there were huge advertising figures in old Buddha's department store.

< /p >

< p > the department store is only a microcosm. In fact, the situation of foreign department stores in China is very difficult.

Parkson is trying to get out of the downturn through the global buying brand, but it will also face a crisis of unsalable products and inaccurate brand selection.

Komori Zhimin, deputy general manager of Japan's High Island house, told the Beijing Commercial Daily reporter that the development space of traditional department stores is gradually decreasing in today's business environment.

Foreign department stores adjust more pressure.

It is very difficult for foreign companies to take their own routes in China, so they need to spend a lot of time in personnel education and training.

< /p >